---
title: "Trend — spoolies - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spoolies/trend"
last_updated: "2026-08-10T05:01:07.005Z"
locale: en
meta:
  description: "Niche score 53/100 · $2.2M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $2.2M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — spoolies - Flapen"
---

# **spoolies**

**Worth a look**

Shows searches that convert (16.1% search→purchase), but prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list.

Market size 95Growth 23Conversion 98Competition 38Returns 97Price range 0Avg price 16Brand share 57Review moat 24Quality gap 21

**Conversion**

**Incredible****16.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 2.3M searches

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,166.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$5.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.89–$9.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend