---
title: "Spoolies — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spoolies"
last_updated: "2026-08-10T08:28:27.233Z"
locale: en
meta:
description: "Niche score 53/100 · $2.2M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.2M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spoolies — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **spoolies**
**Worth a look**
Shows searches that convert (16.1% search→purchase), but prices mostly outside the sweet spot ($2.89–$9.99) keeps it on the watch list.
Market size 95Growth 23Conversion 98Competition 38Returns 97Price range 0Avg price 16Brand share 57Review moat 24Quality gap 21
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 2.3M searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,166.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.83**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.89–$9.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, spoolies is a $2.2M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spoolies market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.7M–$2.3M**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**23%**
- Tbestmax32% - GUMIKE15% - G2PLUS10% - SWEET VIEW8% - Pimoys6% - e.l.f.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
50K30KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spoolies/trend)
## **Top spoolies search terms**
- **spoolies**574K/yr-4.6%14.0% conv. - **eyelash brush**343K/yr-7.3%11.6% conv. - **lash spoolies**156K/yr-4.8%11.5% conv. - **spoolie**141K/yr-1.3%12.1% conv. - **lash brush**139K/yr-2.6%9.7% conv. - **mascara wands**149K/yr+4.6%11.6% conv. - **eyelash spoolies**119K/yr-7.0%15.1% conv. - **eyebrow spoolie**96K/yr-5.5%12.8% conv. - **spoolies for eyebrows**87K/yr-17.4%13.2% conv. - **disposable mascara wands**69K/yr+11.5%11.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spoolies/search-terms)
## **Top spoolies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$220K20%$439K30%$659K40%$878K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 Pcs Disposable Mascara Wands Crystal Eyebrow Spoolies Brush for Eyelash Extensions Pink Lash Brushes with Container**Tbestmax**$5.14**4.8★5,428 rev](https://www.amazon.com/dp/B09Y1VMW8Q) [2**GUMIKE 100 Pcs Disposable Eyelash Mascara Brushes for Eye Lashes Extension Eyebrow and Makeup (Black)**GUMIKE**$4.07**4.8★5,652 rev](https://www.amazon.com/dp/B08QHWXR7J) [3**G2PLUS 100PCS Disposable Eyelash Brushes Rose Mascara Wands Applicator Makeup Kits Eyelash Spoolies Brushes for Eyelash Extensions and Eyebrows**G2PLUS**$4.31**4.7★28,119 rev](https://www.amazon.com/dp/B00NXKRGLU) [4**Pimoys 100 pcs Disposable Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool**Pimoys**$4.08**4.8★1,349 rev](https://www.amazon.com/dp/B09B1LPJG5) [5**SWEET VIEW Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)**SWEET VIEW**$5.76**4.3★9,592 rev](https://www.amazon.com/dp/B09P3JNXHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tifanso 500PCS Disposable Lash Spoolies Eyelash Eyebrow Brush for Extensions Mascara Wands Lash Extension Supplies Eye Makeup Brushes & Tools Pink**tifanso**$7.60**95 rev5mo ago](https://www.amazon.com/dp/B0GGHG4YTL) [**EWVVSS 600-Pcs Mascara Wands Disposable Eyelash Brush with Container Spoolies for Eyebrows Extensions(Black)**EWVVSS**$9.99**101 rev6mo ago](https://www.amazon.com/dp/B0FX8TNWJ8) [**Exacoo 500pcs Eyebrow Brush Lash Spoolies for Eyelash Extensions Eyelash Brush Comb Disposable Mascara Wands Eye Lash Brush Eyebrow Spoolie**Exacoo**$9.56**144 rev1y ago](https://www.amazon.com/dp/B0DT6N8F7C) [**Revlon Lash & Brow Styling Tool Dual Ended Eyelash Separator & Eyebrow Brush Spoolie Works with Mascara & Brow Makeup 1 count**REVLON**$8.29**985 rev1y ago](https://www.amazon.com/dp/B0DHYDQZSR) [**SWEET VIEW Eyelash Comb Lash Separator Brush Mascara Clump Remover Professional Eye Makeup Tools**SWEET VIEW**$5.01**9,592 rev2y ago](https://www.amazon.com/dp/B0CQTYPBFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tifanso 500PCS Disposable Lash Spoolies Eyelash Eyebrow Brush for Extensions Mascara Wands Lash Extension Supplies Eye Makeup Brushes & Tools Pink**tifanso**$7.60**4.7★**▲ 228%**](https://www.amazon.com/dp/B0GGHG4YTL) [**EWVVSS 600-Pcs Mascara Wands Disposable Eyelash Brush with Container Spoolies for Eyebrows Extensions(Black)**EWVVSS**$9.99**4.7★**▲ 172%**](https://www.amazon.com/dp/B0FX8TNWJ8) [**Elisel 100pcs Disposable Mascara Brushes with Container Mascara Wands Makeup Brushes Applicators Kits for Eyelash Extensions and Eyebrow Brush (Crystal Pink)**Elisel**$4.96**4.8★**▲ 119%**](https://www.amazon.com/dp/B08XX4H367) [**e.l.f. Eyelash & Brow Wand Spoolie Brush To Define & Shape Lashes & Eyebrows Creates Perfect Brows & Full Lush Lashes Vegan & Cruelty-Free**e.l.f.**$2.89**4.7★**▲ 50%**](https://www.amazon.com/dp/B004J2P6PO) [**G2PLUS 100PCS Disposable Eyelash Brushes Rose Mascara Wands Applicator Makeup Kits Eyelash Spoolies Brushes for Eyelash Extensions and Eyebrows**G2PLUS**$4.31**4.7★**▲ 16%**](https://www.amazon.com/dp/B00NXKRGLU)
**~~View all trending →~~**
## **What buyers say about spoolies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**22%
*“Great eyelash comb”*
**Value For Money**15%
*“Best price”*
**Quality-Overall**14%
*“Fair quality for the price”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Ease Of Use**8%
*“Easy to use”*
**Color**4%
*“The colors are cute”*
**Brush Quality**4%
*“Great little multi-use brushes”*
**Ease Of Cleaning**4%
*“also great for cleaning too”*
**Efficiency**4%
*“It works really well”*
**Soft Feel**3%
*“So soft”*
### **What buyers complain about **
**Durability**22%
*“Breaks easily”*
**Quality-Overall**19%
*“Cheap quality”*
**Strength**6%
*“Flimsy”*
**Eyelash Quality**5%
*“get out any clumps in your eyelashes”*
**Ease Of Cleaning**4%
*“cleaning brush can't get to”*
**Functionality-Overall**4%
*“doesnt work well”*
**Ease Of Use**4%
*“Hard to use”*
**Size-Overall**3%
*“not a universal size to fit in my jar”*
**Hard Feel**3%
*“not soft by any means”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
### **Top return reasons **
**Defective Material/Parts**18%
**Size-Overall**13%
**Quality-Overall**10%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Strength**4%
**Material Quality**4%
**Value For Money**4%
**Brush Quality**3%
**Durability**3%
## **Common questions**
- **Is spoolies profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the spoolies niche?**
- 16 brands and 27 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in spoolies?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.5%.
- **When does demand for spoolies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the spoolies niche?**
- Listings span $2.89–$9.99; the average listing price is $5.83 (sweet spot $15–$100). The average incumbent carries 5,167 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)