---
title: "Spiral Hair Pins — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spiral-hair-pins"
last_updated: "2026-08-10T13:28:13.291Z"
locale: en
meta:
description: "Niche score 40/100 · $115K/yr market · 208K searches/yr · $7.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $115K/yr market · 208K searches/yr · $7.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiral Hair Pins — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **spiral hair pins**
**Skip it**
Prices mostly outside the sweet spot ($4.75–$8.92) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 79Competition 24Returns 84Price range 0Avg price 19Brand share 19Review moat 53Quality gap 72
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,379.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$115K**
$115K/yr · 208K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$7.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.75–$8.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, spiral hair pins is a $115K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiral hair pins market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$105K–$140K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**15**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**3%**
- Fandamei28% - Kitsch28% - defutay15% - GOODY11% - TaShow9% - Teenitor4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spiral-hair-pins/trend)
## **Top spiral hair pins search terms**
- **spiral hair pins**36K/yr+21.3%6.8% conv. - **spiral bobby pins**25K/yr-1.9%8.9% conv. - **spin pins for hair**42K/yr-8.5%8.0% conv. - **spin pins**21K/yr+15.3%7.8% conv. - **corkscrew bobby pins**10K/yr-50.0%11.3% conv. - **hair screws**7K/yr-6.3%9.8% conv. - **twist hair pins**8K/yr-2.4%7.9% conv. - **bun twist spiral hair pins**9K/yr-27.9%10.3% conv. - **spiral bobby pins for buns**3K/yr-28.1%9.7% conv. - **corkscrew hair pins**6K/yr-17.8%9.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spiral-hair-pins/search-terms)
## **Top spiral hair pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Spiral Bobby Pins for Girls and Women - Hair Bun Maker | Rounded Tips Chip-Resistant Bun Twist Spiral Hair Pins | Secure Hold All-Day | Ideal Gifts for Women - 3Pcs Brown**Kitsch**$5.57**4.6★1,827 rev](https://www.amazon.com/dp/B00QXBOGS2) [2**DEFUTAY Spiral Twist Hair Pins (10-Pack) Durable Non-Scratch Corkscrew Design for Effortless Bun Hairstyles (Black)**defutay**$4.75**4.6★600 rev](https://www.amazon.com/dp/B09XQ2H8KH) [3**FANDAMEI 50PC Spiral Hair Pins Set Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown**Fandamei**$8.92**4.3★2,343 rev](https://www.amazon.com/dp/B0DMNNRK2R) [4**Goody SlideProof Mini Spin Pins - 3 Ct Assorted Colors Spiral Hair Pins Quick & Easy Buns All-Day Twist Pins Corkscrew Bobby Pins Pain-Free Hair Accessories for Women & Men All Hair Types**GOODY**$7.44**4.4★4,328 rev](https://www.amazon.com/dp/B0055Y9AIY) [5**30 Pcs Spiral Hair Pins 3 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)**TaShow**$8.16**4.4★251 rev](https://www.amazon.com/dp/B0D1Y232JL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20 Pcs Spiral Hair Pins 2 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)**TaShow**$7.01**251 rev9mo ago](https://www.amazon.com/dp/B0FW4NVNCP) [**Teenitor 20Pcs Spiral Bobby Pins Spiral Hair Pins Spin Pins for Hair Hair Bun Maker Hair Twist Bobby Pins for Buns Dance Accessories with 10 Hair Ties Blonde**Teenitor**$5.71**63 rev9mo ago](https://www.amazon.com/dp/B0FVDZ8V8V) [**Teenitor 20Pcs Spiral Hair Pins Spiral Bobby Pins Twist Hair Pins for Buns Spin Pins Hair Bun Maker for Women Girls with 10 Hair Ties Brown**Teenitor**$5.75**63 rev9mo ago](https://www.amazon.com/dp/B0FVDXJC6M) [**20PCS Spiral Hair Pins Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown**Fandamei**$6.71**449 rev1y ago](https://www.amazon.com/dp/B0F23Z1BLS) [**FANDAMEI 50PC Spiral Hair Pins Set Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown**Fandamei**$8.92**2,343 rev1y ago](https://www.amazon.com/dp/B0DMNNRK2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Pcs Spiral Hair Pins 2 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)**TaShow**$7.01**4.4★**▲ 400%**](https://www.amazon.com/dp/B0FW4NVNCP) [**Teenitor 20Pcs Spiral Bobby Pins Spiral Hair Pins Spin Pins for Hair Hair Bun Maker Hair Twist Bobby Pins for Buns Dance Accessories with 10 Hair Ties Blonde**Teenitor**$5.71**4.0★**▲ 257%**](https://www.amazon.com/dp/B0FVDZ8V8V) [**Teenitor 20Pcs Spiral Hair Pins Spiral Bobby Pins Twist Hair Pins for Buns Spin Pins Hair Bun Maker for Women Girls with 10 Hair Ties Brown**Teenitor**$5.75**4.0★**▲ 107%**](https://www.amazon.com/dp/B0FVDXJC6M) [**20PCS Spiral Hair Pins Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown**Fandamei**$6.71**4.0★**▲ 82%**](https://www.amazon.com/dp/B0F23Z1BLS) [**DEFUTAY Spiral Twist Hair Pins (10-Pack) Durable Non-Scratch Corkscrew Design for Effortless Bun Hairstyles (Black)**defutay**$4.75**4.6★**▲ 38%**](https://www.amazon.com/dp/B09XQ2H8KH)
**~~View all trending →~~**
## **What buyers say about spiral hair pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy to use; just twist in and twist out”*
**Hair Styling**17%
*“These hold hair very well”*
**Value For Money**8%
*“Good value”*
**Quality-Overall**8%
*“Excellent product”*
**Durability**6%
*“very durable”*
**Suitability Straight Hair**5%
*“These spin pins keep my hair up and feeling sturdy”*
**Comfort-Overall**5%
*“are comfortable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitability Colored Hair**2%
*“Perfect for all hairtypes”*
**Efficiency**2%
*“Work really well”*
### **What buyers complain about **
**Ease Of Use**14%
*“Difficult to remove”*
**Hair Related**13%
*“they do not really hold your hair at all”*
**Quality-Overall**9%
*“Second & worst quality is the ball at the end of the pin”*
**Suitability Short Hair**9%
*“Doesn't stay in my hair”*
**Size-Overall**6%
*“Big”*
**Strength**6%
*“They are very flimsy”*
**Damage/Burn Hair**4%
*“ripped her hair when we were trying to twist to get them out”*
**Paint Quality**4%
*“Peeling paint”*
**Suitability Long Hair**4%
*“Too large for fine hair”*
**Suitability Straight Hair**3%
*“I have very long Asian hair so completely straight, and although people say I have a lot of hair, I think my hair is thin and flat”*
### **Top return reasons **
**Suitability Short Hair**15%
**Functionality-Overall**10%
**Size-Overall**10%
**Suitability Long Hair**10%
**Advertised Vs Actual Product**9%
**Color**9%
**Suitability Colored Hair**6%
**Ease Of Use**5%
**Damage/Burn Hair**5%
**Hair Related**5%
## **Common questions**
- **Is spiral hair pins profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the spiral hair pins niche?**
- 8 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in spiral hair pins?**
- Top complaints mined from reviews: Ease Of Use, Hair Related, Quality-Overall. The return rate is 1.5%.
- **When does demand for spiral hair pins peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the spiral hair pins niche?**
- Listings span $4.75–$8.92; the average listing price is $7.01 (sweet spot $15–$100). The average incumbent carries 1,379 reviews — the moat a new listing must climb.
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