---
title: "Spiderman Cologne — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spiderman-cologne"
last_updated: "2026-08-10T09:38:36.514Z"
locale: en
meta:
description: "Niche score 33/100 · $38K/yr market · 63K searches/yr · $19.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $38K/yr market · 63K searches/yr · $19.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiderman Cologne — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **spiderman cologne**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 14Conversion 39Competition 14Returns 99Price range 87Avg price 86Brand share 6Review moat 50Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.89–$34.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,495.18**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$38K**
$38K/yr · 63K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spiderman cologne is a $38K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman cologne market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$58K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#525**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- AIR-VAL INTERNATIONAL51% - Marvel29% - ARKAID11% - Every Man Jack4% - Disney3% - Born to Love2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -22.2% search growth over the last 90 days.
5K4KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spiderman-cologne/trend)
## **Top spiderman cologne search terms**
- **spiderman cologne**32K/yr-20.2%4.5% conv. - **spider man cologne**8K/yr-30.0%3.4% conv. - **marvel cologne**6K/yr-10.3%1.2% conv. - **spiderman perfume**4K/yr-10.0%2.2% conv. - **spiderman cologne for boys**6K/yr-52.5%5.5% conv. - **spiderman perfume for boys**3K/yr-6.2%5.0% conv. - **hulk cologne**4K/yr-17.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spiderman-cologne/search-terms)
## **Top spiderman cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spiderman Eau de Toilette Spray Ultimate 3.4 Ounce**AIR-VAL INTERNATIONAL**$14.38**4.6★3,224 rev](https://www.amazon.com/dp/B00CRDFF62) [2**SpiderMan Marvel for Men Cologne 3.4oz 100ml Eau de Toilette EDT Made in Spain by Air Val International**Marvel**$17.96**4.7★493 rev](https://www.amazon.com/dp/B08VH4SVGH) [3**ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)**ARKAID**$19.60**4.8★447 rev](https://www.amazon.com/dp/B0CP9RSMT5) [4**Marvel Spider-Man Cool Cologne For Kids Red/White/Blue/Black 6.8 Fl Oz**AIR-VAL INTERNATIONAL**$12.89**4.6★848 rev](https://www.amazon.com/dp/B00I21MLEC) [5**Every Man Jack Spider-Man Body Set - Perfect for Every Guy & Marvel-Lover - Bath and Body Marvel Gift Set with Clean Ingredients & Incredible Scents - Includes Body Wash Shampoo & Deodorant 2-Pack**Every Man Jack**$34.35**4.7★463 rev](https://www.amazon.com/dp/B0CJ9RNFYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)**ARKAID**$19.60**447 rev2y ago](https://www.amazon.com/dp/B0CP9RSMT5) [**Every Man Jack Spider-Man Body Set - Perfect for Every Guy & Marvel-Lover - Bath and Body Marvel Gift Set with Clean Ingredients & Incredible Scents - Includes Body Wash Shampoo & Deodorant 2-Pack**Every Man Jack**$34.35**463 rev2y ago](https://www.amazon.com/dp/B0CJ9RNFYK) [**SpiderMan Marvel for Men Cologne 3.4oz 100ml Eau de Toilette EDT Made in Spain by Air Val International**Marvel**$17.96**493 rev5y ago](https://www.amazon.com/dp/B08VH4SVGH) [**Marvel Iron Man 3.4 EDT M (126614)**AIR-VAL INTERNATIONAL**$15.12**153 rev6y ago](https://www.amazon.com/dp/B0849KQHQH) [**MARVEL HEROES 3.4 EDT SP RUBBER**Marvel**$17.87**74 rev6y ago](https://www.amazon.com/dp/B0849RT9Q3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 483%**](https://www.amazon.com/dp/B06Y5L4SLW) [**ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)**ARKAID**$19.60**4.8★**▲ 461%**](https://www.amazon.com/dp/B0CP9RSMT5) [**Captain America by Marvel for Kids - 3.4 oz EDT Spray**AIR-VAL INTERNATIONAL**$15.57**4.8★**▲ 139%**](https://www.amazon.com/dp/B0849K21D9) [**SpiderMan Marvel for Men Cologne 3.4oz 100ml Eau de Toilette EDT Made in Spain by Air Val International**Marvel**$17.96**4.7★**— 8%**](https://www.amazon.com/dp/B08VH4SVGH) [**Marvel Iron Man 3.4 EDT M (126614)**AIR-VAL INTERNATIONAL**$15.12**4.6★**— 3%**](https://www.amazon.com/dp/B0849KQHQH)
**~~View all trending →~~**
## **What buyers say about spiderman cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Great smell”*
**Gifting Purpose**7%
*“Christmas gift”*
**Size-Overall**5%
*“Comes in a pretty big bottle”*
**Value For Money**4%
*“Perfect for value”*
**Quality-Overall**3%
*“Great quality”*
**Advertised Vs Actual Product**3%
*“As described”*
**Durability**2%
*“It lasted through the day”*
**Design-Overall**2%
*“Cool Spider-Man design”*
**Weight Light**1%
*“Its light”*
**Soft Feel**0%
*“is gentle on my childs skin”*
### **What buyers complain about **
**Smell**57%
*“A bit intense in scent”*
**Leak-Proof**14%
*“it was leaking all over”*
**Value For Money**4%
*“I only wish it was a little less expensive”*
**Strength**4%
*“it is way too strong”*
**Durability**4%
*“it does not last very long at all”*
**Advertised Vs Actual Product**4%
*“He also noticed that it looked different from the picture”*
**Skin Health**4%
*“Doesn't last very long on skin”*
### **Top return reasons **
**Size-Overall**54%
**Leak-Proof**28%
**Smell**5%
**Shape/Style**4%
**Comfort-Overall**3%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Width**2%
**Functionality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is spiderman cologne profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 11 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the spiderman cologne niche?**
- 6 brands and 114 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in spiderman cologne?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
- **When does demand for spiderman cologne peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the spiderman cologne niche?**
- Listings span $12.89–$34.35; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.
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