---
title: "Spf Moisturizer Face — $4.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-moisturizer-face"
last_updated: "2026-08-10T00:00:23.378Z"
locale: en
meta:
description: "Niche score 61/100 · $4.0M/yr market · 2.2M searches/yr · $14.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $4.0M/yr market · 2.2M searches/yr · $14.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Spf Moisturizer Face — $4.0M/yr Amazon US Niche (2026) - Flapen"
---
# **spf moisturizer face**
**Launch it**
A $4.0M/yr market growing +48.9% this quarter with returns at 0.8% — clears our launch bar.
Market size 97Growth 68Conversion 95Competition 31Returns 96Price range 58Avg price 72Brand share 0Review moat 15Quality gap 52
**Market size**
**Incredible****$4.0M**
$4.0M/yr · 2.2M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.65**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+48.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$8.42–$24.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****22,317.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spf moisturizer face is a $4.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spf moisturizer face market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$3.7M–$4.4M**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- CeraVe92% - La Roche-Posay4% - Cetaphil2% - Aveeno2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.9% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-moisturizer-face/trend)
## **Top spf moisturizer face search terms**
- **cerave sunscreen**534K/yr+198.5%10.3% conv. - **spf moisturizer face**422K/yr-2.9%2.5% conv. - **face lotion with spf**111K/yr+62.0%6.5% conv. - **cerave mineral sunscreen**80K/yr+102.9%10.1% conv. - **cerave am facial moisturizing lotion spf 30**122K/yr+7.7%22.1% conv. - **cerave sunscreen face**102K/yr+5.4%12.6% conv. - **spf face moisturizer**84K/yr+50.2%3.7% conv. - **sunscreen moisturizer face**98K/yr-3.1%2.8% conv. - **la roche posay moisturizer spf**109K/yr-39.0%9.9% conv. - **cerave sunscreen spf 50**61K/yr+47.3%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spf-moisturizer-face/search-terms)
## **Top spf moisturizer face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$400K20%$801K30%$1.2M40%$1.6M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**4.5★1,311 rev](https://www.amazon.com/dp/B0FXNHDWM7) [2**CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce**CeraVe**$14.47**4.5★97,878 rev](https://www.amazon.com/dp/B00F97FHAW) [3**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Medium 1.7 Fluid Ounce**CeraVe**$13.42**4.4★68,217 rev](https://www.amazon.com/dp/B07YLKXV11) [4**CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz**CeraVe**$14.98**4.6★4,376 rev](https://www.amazon.com/dp/B0CTTDLQF3) [5**CeraVe Ultra-Light Moisturizing Lotion With SPF 30 Daily Face Moisturizer with SPF Formulated with Hyaluronic Acid & Ceramides Broad Spectrum SPF Oil Free Matte Finish 1.7 Ounce**CeraVe**$15.38**4.7★16,388 rev](https://www.amazon.com/dp/B077TQR6ZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**1,311 rev7mo ago](https://www.amazon.com/dp/B0FXNHDWM7) [**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 5 Ounces**CeraVe**$18.84**3,730 rev1y ago](https://www.amazon.com/dp/B0DK9ZWRVJ) [**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz**CeraVe**$12.82**3,562 rev1y ago](https://www.amazon.com/dp/B0D9L7CTFB) [**CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz**CeraVe**$14.98**4,376 rev2y ago](https://www.amazon.com/dp/B0CTTDLQF3) [**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces**CeraVe**$13.52**3,730 rev3y ago](https://www.amazon.com/dp/B0BFJVZPDC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 5 Ounces**CeraVe**$18.84**4.5★**▲ 78%**](https://www.amazon.com/dp/B0DK9ZWRVJ) [**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**4.5★**▲ 77%**](https://www.amazon.com/dp/B0FXNHDWM7) [**CeraVe 100% Mineral Sunscreen SPF 50 with Zinc Oxide & Titanium Dioxide Hyaluronic Acid & Ceramides Oil Free & Non-Greasy Hydrating Mineral Sunscreen For Body 5 oz**CeraVe**$13.71**3.9★**▲ 37%**](https://www.amazon.com/dp/B07KL7HPXV) [**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Medium 1.7 Fluid Ounce**CeraVe**$13.42**4.4★**▲ 16%**](https://www.amazon.com/dp/B07YLKXV11) [**Aveeno Positively Radiant Face Moisturizer with SPF 30 Sunscreen Hydrating Facial Moisturizer with Soy Extract to Visibly Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 2.3 Fl Oz**Aveeno**$16.73**4.6★**▲ 11%**](https://www.amazon.com/dp/B0B7YQBVS1)
**~~View all trending →~~**
## **What buyers say about spf moisturizer face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“dries well”*
**Suitability Combination Skin**11%
*“Good for sensitive skin”*
**Quality-Overall**9%
*“Its very affordable for the quality”*
**Weight Light**4%
*“Lightweight on the face and sits beautifully”*
**Value For Money**4%
*“For the price”*
**Soft Feel**4%
*“Goes on smooth”*
**Color**4%
*“Color is perfect”*
**Suitability Dry Skin**3%
*“Good for dry skin”*
**Protection**3%
*“Protects my face”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Smell**9%
*“Strong smell”*
**Color**8%
*“I thought it would be darker”*
**Allergies**7%
*“causes irritation”*
**Oily/Greasy**6%
*“Very greasy”*
**Thickness**5%
*“Super thick”*
**Moist/Dry**4%
*“Too dry”*
**Skin Health**3%
*“Burning skin, inflamed redness and peeling”*
**Motor Power**3%
*“Bad pump”*
**Value For Money**2%
*“Not worth the price”*
**Residue**2%
*“Leaves a lot of residue”*
### **Top return reasons **
**Color**17%
**Advertised Vs Actual Product**9%
**Motor Power**7%
**Smell**6%
**Product Condition**6%
**Size-Overall**4%
**Oily/Greasy**4%
**Value For Money**4%
**Leak-Proof**3%
**Functionality-Overall**3%
## **Common questions**
- **Is spf moisturizer face profitable to sell on Amazon United States?**
- The niche generates $4.0M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.9%. Flapen's verdict: Launch it (61/100).
- **How competitive is the spf moisturizer face niche?**
- 4 brands and 70 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spf moisturizer face?**
- Top complaints mined from reviews: Smell, Color, Allergies. The return rate is 0.8%.
- **When does demand for spf moisturizer face peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the spf moisturizer face niche?**
- Listings span $8.42–$24.04; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 22,317 reviews — the moat a new listing must climb.
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