---
title: "spf lip balm — $3.7M/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-lip-balm"
last_updated: "2026-07-20T21:14:43.094Z"
locale: en
meta:
description: "spf lip balm clears our launch bar: a $3.7M/yr market growing +103.0% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "spf lip balm clears our launch bar: a $3.7M/yr market growing +103.0% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "spf lip balm — $3.7M/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **spf lip balm**
**Launch it**
A $3.7M/yr market growing +103.0% this quarter with returns at 0.3% — clears our launch bar.
Market size 96Growth 92Conversion 95Competition 65Returns 98Price range 50Avg price 42Brand share 52Review moat 22Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 2.7M searches
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+103.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.12–$26.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,883.09**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, spf lip balm is a $3.7M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$3.3M–$4.4M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **126 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**23%**
- Sun Bum38% - Banana Boat15% - Aquaphor11% - Supergoop!5% - Naturium5% - ChapStick3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.0% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-lip-balm/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$147K8%$295K12%$442K16%$589K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum SPF 30 Sunscreen Lip Balm 3 Flavor Variety Pack - Coconut Banana Watermelon - Moisturizing Aloe Vera and Vitamin E - Vegan - UVA/UVB Lip Protection - 0.15 oz 3 count**Sun Bum**$8.58**4.4★28,536 rev](https://www.amazon.com/dp/B072KGPLX6) [2**Banana Boat Sport Ultra SPF 50 Lip Sunscreen Twin Pack SPF Lip Balm Pack Banana Boat Lip Balm SPF 50 Oxybenzone Free Sunscreen Lip Sunblock Travel Size Sunscreen for Lips 2 Pack**Banana Boat**$5.66**4.7★10,420 rev](https://www.amazon.com/dp/B09GQY5SNF) [3**Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube**Aquaphor**$4.78**4.6★18,138 rev](https://www.amazon.com/dp/B008SQSBJK) [4**Sun Bum SPF 30 Sunscreen Coconut Lip Balm - Moisturizing Aloe Vera and Vitamin E - Vegan - Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick**Sun Bum**$3.54**4.4★28,536 rev](https://www.amazon.com/dp/B009NCWNQ0) [5**Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick**Sun Bum**$3.60**4.4★6,927 rev](https://www.amazon.com/dp/B072QXB8KX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.86**185 rev4mo ago](https://www.amazon.com/dp/B0GQWHSJ4P) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.35**185 rev4mo ago](https://www.amazon.com/dp/B0GN94BD58) [**Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$7.89**184 rev7mo ago](https://www.amazon.com/dp/B0FVGGJSG1) [**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.51**143 rev7mo ago](https://www.amazon.com/dp/B0FVGJFQKJ) [**Sun Bum SPF 30 Sunscreen Heat Wave Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$7.51**109 rev7mo ago](https://www.amazon.com/dp/B0FVGJ44LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naked Sundays SPF 50 Tinted Lip Treatment with Sun Protection Hydrating Lip Balm with Peptides Polyglutamic Acid & High-Gloss Finish Broad Spectrum UVA/UVB Vegan Non-Sticky - 15ml (Darling)**Naked Sundays**$19.92**4.2★**▲ 121%**](https://www.amazon.com/dp/B0GRCRKVRL) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.35**4.5★**▲ 115%**](https://www.amazon.com/dp/B0GN94BD58) [**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.86**4.5★**▲ 111%**](https://www.amazon.com/dp/B0GQWHSJ4P) [**Burts Bees Lip Balm Beeswax Strawberry Coconut and Pear and Vanilla Bean Pack With Responsibly Sourced Beeswax Tint-Free Natural Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.12**4.8★**▲ 97%**](https://www.amazon.com/dp/B01MRH7MR4) [**Sun Bum SPF 30 Sunscreen Heat Wave Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$7.51**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FVGJ44LP)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“The scents/flavors are awesome”*
**Moist/Dry**11%
*“Super hydrating”*
**Quality-Overall**9%
*“Good variety”*
**Soft Feel**8%
*“Glides on smooth”*
**Color**8%
*“Color is pretty”*
**Protection**7%
*“Good Protection”*
**Value For Money**6%
*“Good Price”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“CHAPSTICK WORKS GREAT”*
**Suitability Hot Weather**2%
*“Great for summer”*
### **What buyers complain about **
**Moist/Dry**12%
*“Dried Out”*
**Adhesion/Stickiness**7%
*“To make it even worse is the twist up stick doesnt work”*
**Smell**6%
*“Dont like the smell”*
**Texture/Consistency-Overall**6%
*“Nasty Texture”*
**Color**5%
*“color too faint”*
**Value For Money**5%
*“Not worth price”*
**Durability**3%
*“doesnt last”*
**Leak-Proof**3%
*“Leaks”*
**Quality-Overall**3%
*“Disappointed in quality control”*
**Hard Feel**3%
*“CONS: seems almost too soft”*
### **Top return reasons **
**Color**15%
**Adhesion/Stickiness**12%
**Advertised Vs Actual Product**11%
**Smell**9%
**Moist/Dry**6%
**Value For Money**6%
**Product Condition**5%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is spf lip balm profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 35 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +103.0%. Flapen's verdict: Launch it (73/100).
- **How competitive is the spf lip balm niche?**
- 19 brands and 101 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in spf lip balm?**
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Smell. The return rate is 0.3%.
- **When does demand for spf lip balm peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the spf lip balm niche?**
- Listings span $3.12–$26.96; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 9,883 reviews — the moat a new listing must climb.
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