---
title: "Spf Lip Balm Bulk — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-lip-balm-bulk"
last_updated: "2026-08-06T19:32:40.179Z"
locale: en
meta:
description: "Niche score 43/100 · $86K/yr market · 131K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $86K/yr market · 131K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spf Lip Balm Bulk — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **spf lip balm bulk**
**Skip it**
Soft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 9Conversion 61Competition 66Returns 99Price range 60Avg price 53Brand share 16Review moat 67Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****811.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.71–$31.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$86K**
$86K/yr · 131K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spf lip balm bulk is a $86K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–May–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spf lip balm bulk market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,185**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**4%**
- CHAP-ICE63% - Carmex20% - LIP NATURALS4% - OraLabs4% - HCKLM4% - VISRIE3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -31.2% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, May, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-lip-balm-bulk/trend)
## **Top spf lip balm bulk search terms**
- **chap ice**24K/yr-26.5%4.9% conv. - **chap ice lip balm**20K/yr-31.2%5.7% conv. - **mini lip balms**14K/yr-24.4%1.5% conv. - **carmex mini**14K/yr-23.4%4.4% conv. - **oralabs lip balm**9K/yr-47.0%3.8% conv. - **tiny lip balm**5K/yr-19.4%1.9% conv. - **chap ice mini lip balm**5K/yr-5.3%5.6% conv. - **mini carmex**6K/yr-37.1%3.6% conv. - **small chapstick**6K/yr-36.5%2.8% conv. - **carmex minis**7K/yr-56.0%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spf-lip-balm-bulk/search-terms)
## **Top spf lip balm bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chap-Ice | 12-Count Assorted Mini Lip Balm Pack & 1 Lip Balm Keychain with Swivel Clip | Made in USA | 4 Flavors - Cherry Citrus Orange Kiwi Lime & Beeswax (0.10oz/3g Each)**CHAP-ICE**$14.08**4.7★2,423 rev](https://www.amazon.com/dp/B07PGX59HS) [2**Chap-Ice | Premium and Traditional Lip Balm for Chapped Dry or Windburned Lips | Pocket Size Display with Assorted Flavors - Cherry Citrus Orange Kiwi Lime - 50 Mini Sticks (0.10oz/3g)**CHAP-ICE**$31.70**4.7★1,673 rev](https://www.amazon.com/dp/B005SCIBBA) [3**Chap-Ice | Premium and Traditional Lip Balm for Chapped Dry or Windburned Lips | 3 Flavor Assorted (SPF-15) - Cherry Moisture & Watermelon - 24 Sticks (0.15oz/4.25g)**CHAP-ICE**$21.71**4.7★2,360 rev](https://www.amazon.com/dp/B077MZQ4F9) [4**Carmex Daily Care Minis Moisturizing Lip Balm Tubes SPF 15 Multi-Flavor Lip Balm Pack 15 Count (3 Packs of 5)**Carmex**$17.91**4.7★1,237 rev](https://www.amazon.com/dp/B08GY3RH8Q) [5**Moisturizing Lip Balm SPF 15 6 Pack Lip Balm Sticks Hydrating & Protective Formula**CHAP-ICE**$9.40**4.7★100 rev](https://www.amazon.com/dp/B0FGB2M8YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essential Moisture Mini Lip Balm - Vanilla Mint 12 Count SPF 15 Lip Care Great for Weddings Parties Favors and Everyday Use (Variety)**OraLabs**$11.45**3 rev5mo ago](https://www.amazon.com/dp/B0GN3T6Z29) [**Essential Moisture Mini Lip Balm - Vanilla Mint 12 Count SPF 15 Lip Care Great for Weddings Parties Favors and Everyday Use**OraLabs**$11.54**10 rev5mo ago](https://www.amazon.com/dp/B0GN3VDNWS) [**Chap Ice Original Lip Balm (Original)**CHAP-ICE**$8.26**3 rev5mo ago](https://www.amazon.com/dp/B07PPX9QVD) [**Yopela Mini Lip Balm Bulk 42 Pack Natural Lip Balms with Vitamin E and Coconut Oil Moisturizing and Nourishing Dry Cracked Lips 14 Flavors Chap Sticks Small Gift Party Favors for Kids Adults**Yopela**$8.68**185 rev9mo ago](https://www.amazon.com/dp/B0FVWS7H1J) [**Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$10.19**465 rev1y ago](https://www.amazon.com/dp/B0FGPYWRMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Essential Moisture Mini Lip Balm - Vanilla Mint 12 Count SPF 15 Lip Care Great for Weddings Parties Favors and Everyday Use (Variety)**OraLabs**$11.45**5.0★**▲ 313%**](https://www.amazon.com/dp/B0GN3T6Z29) [**Essential Moisture Mini Lip Balm - Vanilla Mint 12 Count SPF 15 Lip Care Great for Weddings Parties Favors and Everyday Use**OraLabs**$11.54**4.8★**▲ 230%**](https://www.amazon.com/dp/B0GN3VDNWS) [**Chap Ice Original Lip Balm (Original)**CHAP-ICE**$8.26**5.0★**▲ 175%**](https://www.amazon.com/dp/B07PPX9QVD) [**Mini Lip Balm 25 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Christmas Gifts Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$6.88**4.6★**▲ 63%**](https://www.amazon.com/dp/B0FGPWZS9W) [**Yopela Mini Lip Balm Bulk 42 Pack Natural Lip Balms with Vitamin E and Coconut Oil Moisturizing and Nourishing Dry Cracked Lips 14 Flavors Chap Sticks Small Gift Party Favors for Kids Adults**Yopela**$8.68**4.7★**▲ 54%**](https://www.amazon.com/dp/B0FVWS7H1J)
**~~View all trending →~~**
## **What buyers say about spf lip balm bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“moisturizes also”*
**Quality-Overall**15%
*“Quality item b. Great consistent product”*
**Value For Money**13%
*“Good Price”*
**Size-Overall**10%
*“Convenient size”*
**Soft Feel**7%
*“Very soft”*
**Smell**7%
*“Good they smell really good and are hydrating”*
**Gifting Purpose**5%
*“Perfect for gifts”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Efficiency**4%
*“Does the job”*
**Ease Of Use**4%
*“Convenient”*
### **What buyers complain about **
**Size-Overall**15%
*“A get size not the standard”*
**Moist/Dry**14%
*“Not moisturizing”*
**Quality-Overall**5%
*“Not as good as the original”*
**Smell**5%
*“non-scented formula has never done this to me before”*
**Thickness**4%
*“Just wish the formula was thicker so it stayed put on my lips”*
**Functionality-Overall**4%
*“Not much works”*
**Texture/Consistency-Overall**3%
*“I dont prefer the consistency of these”*
**Oily/Greasy**3%
*“The only drawback is that it has a greasy/oily feel on your lips”*
**Value For Money**3%
*“But I guess this is why it's so cheap”*
**Product Condition**3%
*“Hi, I just received the product and it arrived opened and appears to have been used”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Moist/Dry**5%
**Smell**5%
**Functionality-Overall**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is spf lip balm bulk profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the spf lip balm bulk niche?**
- 9 brands and 73 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in spf lip balm bulk?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Quality-Overall. The return rate is 0.3%.
- **When does demand for spf lip balm bulk peak?**
- Demand peaks in Feb–May–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the spf lip balm bulk niche?**
- Listings span $3.71–$31.70; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
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