---
title: "Spf Blush — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-blush"
last_updated: "2026-08-10T08:33:44.656Z"
locale: en
meta:
description: "Niche score 45/100 · $29K/yr market · 74K searches/yr · $20.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $29K/yr market · 74K searches/yr · $20.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spf Blush — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **spf blush**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 60Conversion 24Competition 37Returns 89Price range 68Avg price 89Brand share 33Review moat 37Quality gap 53
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.84–$39.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,760.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 74K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, spf blush is a $29K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spf blush market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$31K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**9%**
- Colorescience45% - KYDA16% - Naked Sundays12% - Re. Misoo7% - FREEORR6% - MDSolarSciences5% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +35.5% search growth over the last 90 days.
3K2KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-blush/trend)
## **Top spf blush search terms**
- **spf blush**26K/yr+46.8%1.1% conv. - **sunscreen blush**12K/yr+37.7%1.0% conv. - **colorescience blush**8K/yr+14.1%2.5% conv. - **blush with spf**5K/yr+10.5%1.2% conv. - **spf blush stick**4K/yr+62.9%1.2% conv. - **blush spf**4K/yr+37.1%1.4% conv. - **blush sunscreen**4K/yr+29.5%1.6% conv. - **colorescience blush stick**4K/yr+23.3%4.0% conv. - **colorescience color balm**2K/yr+33.4%2.2% conv. - **color science blush**2K/yr+36.6%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spf-blush/search-terms)
## **Top spf blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorescience Sunforgettable Total Protection Color Balm SPF 50 Mineral Broad Spectrum Buildable Lip & Cheek Color Blush 0.32 Ounce (Pack of 1)**Colorescience**$39.15**4.4★2,767 rev](https://www.amazon.com/dp/B084TNN1KT) [2**KYDA Mineral Color Balm SPF 35 Buildable Shimmer Color for Lip and Cheek Natural Shimmer Cream Blush Stick Lightweight Blendable Multiuse Makeup Balm LOVELY**KYDA**$7.97**4.4★267 rev](https://www.amazon.com/dp/B0FH4F6NQT) [3**Colorescience Sunforgettable Total Protection Color Balm SPF 50 for Cheeks & Lips Pink Sky**Colorescience**$38.90**4.4★2,767 rev](https://www.amazon.com/dp/B0CN7DCSVW) [4**FREEORR Mineral Color Balm SPF 35 Multi Color Stick for Lips Cheeks& Eyes Blendable Creamy Lightweight Formula Buildable Shimmer Finish Multiuse Makeup Stick Pink**FREEORR**$8.35**4.3★148 rev](https://www.amazon.com/dp/B0F1YC99BW) [5**Naked Sundays CabanaGlow SPF 50 Blush Cream Blush Serum Sunscreen with Non-Nano Zinc Hydrating Skincare Actives & Luminous Glow Finish**Naked Sundays**$18.00**3.9★53 rev](https://www.amazon.com/dp/B0FWZXS63D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (04# Violet Haze)**Re. Misoo**$8.47**8 rev1mo ago](https://www.amazon.com/dp/B0GX6JWGXS) [**Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (01# Berry)**Re. Misoo**$8.34**8 rev1mo ago](https://www.amazon.com/dp/B0GX6FPF2R) [**Naked Sundays CabanaGlow SPF 50 Blush Cream Blush Serum Sunscreen with Non-Nano Zinc Hydrating Skincare Actives & Luminous Glow Finish**Naked Sundays**$18.00**53 rev8mo ago](https://www.amazon.com/dp/B0FWZXS63D) [**MDSolarSciences Tinted Cheek Crme SPF 30 | Buildable Cream Blush with Sunscreen | Dewy Hydrating Formula | Clean Lightweight Long-Wear | Magic Hour**MDSolarSciences**$22.18**35 rev9mo ago](https://www.amazon.com/dp/B0FSMM8B63) [**KYDA Mineral Color Balm SPF 35 Buildable Shimmer Color for Lip and Cheek Natural Shimmer Cream Blush Stick Lightweight Blendable Multiuse Makeup Balm LOVELY**KYDA**$7.97**267 rev10mo ago](https://www.amazon.com/dp/B0FH4F6NQT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (04# Violet Haze)**Re. Misoo**$8.47**5.0★**▲ 166%**](https://www.amazon.com/dp/B0GX6JWGXS) [**Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (01# Berry)**Re. Misoo**$8.34**5.0★**▲ 165%**](https://www.amazon.com/dp/B0GX6FPF2R) [**KYDA Mineral Color Balm SPF 35 Buildable Shimmer Color for Lip and Cheek Natural Shimmer Cream Blush Stick Lightweight Blendable Multiuse Makeup Balm LOVELY**KYDA**$7.97**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FH4F6NQT) [**Colorescience Sunforgettable Total Protection Color Balm SPF 50 for Cheeks & Lips SAVANNA**Colorescience**$39.09**4.4★**▲ 114%**](https://www.amazon.com/dp/B0F6SNGMVK) [**Naked Sundays Blush Stick with SPF 50 Peptide-Infused Multi-Use Creamy Blush with Mineral Zinc Oxide Protection 8g (Dusty Rose)**Naked Sundays**$26.83**4.5★**▲ 39%**](https://www.amazon.com/dp/B0F9HTRKV8)
**~~View all trending →~~**
## **What buyers say about spf blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“the colors are so pretty”*
**Ease Of Application**9%
*“Easy application, my kids love it”*
**Smell**8%
*“The scent is also mild and very pleasant”*
**Suitability Combination Skin**7%
*“It blends smoothly into the skin without leaving a chalky residue”*
**Ease Of Use**7%
*“Easy to use”*
**Brightness/Shine/Glow**5%
*“This gives a natural glow”*
**Quality-Overall**4%
*“This brand always impressed me with their quality spfs”*
**Protection**4%
*“protects my skin”*
**Soft Feel**4%
*“Kept our lips nice and soft”*
**Suitability Hot Weather**3%
*“It leaves a beautiful dewy finish that will be perfect for summertime”*
### **What buyers complain about **
**Color**8%
*“It's way more orange than I expected”*
**Ease Of Application**7%
*“hard to apply”*
**Leak-Proof**7%
*“Product leak”*
**Size-Overall**6%
*“Just larger than a tube of lipstick”*
**Functionality-Overall**6%
*“Doesnt work properly”*
**Moist/Dry**4%
*“Lips are very dry after applying it”*
**Value For Money**4%
*“Not worth the price”*
**Dispensing Mechanism**4%
*“Terrible dispenser”*
**Smell**4%
*“It has a light scent that isnt unpleasant”*
**Ease Of Use**4%
*“Hard to use”*
### **Top return reasons **
**Color**33%
**Size-Overall**12%
**Functionality-Overall**8%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Moist/Dry**5%
**Dispensing Mechanism**5%
**Leak-Proof**4%
**Value For Money**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is spf blush profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the spf blush niche?**
- 10 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in spf blush?**
- Top complaints mined from reviews: Color, Ease Of Application, Leak-Proof. The return rate is 1.3%.
- **What does it cost to enter the spf blush niche?**
- Listings span $3.84–$39.15; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 2,761 reviews — the moat a new listing must climb.
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