---
title: "Spf 4 — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-4"
last_updated: "2026-08-09T20:12:00.980Z"
locale: en
meta:
description: "Niche score 55/100 · $77K/yr market · 40K searches/yr · $14.46 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $77K/yr market · 40K searches/yr · $14.46 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spf 4 — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **spf 4**
**Worth a look**
Shows low returns (0.5%), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 90Conversion 96Competition 32Returns 98Price range 71Avg price 71Brand share 26Review moat 38Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+98.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$14.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.15–$34.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,667.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, spf 4 is a $77K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spf 4 market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$72K–$87K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**61**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**7%**
- Panama Jack32% - Hawaiian Tropic30% - Australian Gold13% - Coppertone7% - Generic7% - Banana Boat4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +98.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-4/trend)
## **Top spf 4 search terms**
- **spf 4**13K/yr+131.2%9.4% conv. - **spf 4 tanning lotion**5K/yr+237.7%12.8% conv. - **spf 4 sunscreen**6K/yr+26.0%11.7% conv. - **sunscreen spf 4**4K/yr+72.0%12.7% conv. - **suntan lotion spf 4**4K/yr+65.5%11.4% conv. - **spf 6**3K/yr+99.4%7.7% conv. - **coppertone spf 4**3K/yr+91.6%8.3% conv. - **hawaiian tropic spf 4**3K/yr+92.9%13.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spf-4/search-terms)
## **Top spf 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 1)**Panama Jack**$9.62**4.6★1,362 rev](https://www.amazon.com/dp/B00KYVORQS) [2**Hawaiian Tropic Island Tanning Lotion SPF 4 Twin Pack**Hawaiian Tropic**$20.13**4.8★2,889 rev](https://www.amazon.com/dp/B084R1M7C5) [3**Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF - 4 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free**Australian Gold**$8.36**4.6★3,345 rev](https://www.amazon.com/dp/B07YZQTQSL) [4**Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2**Coppertone**$14.80**4.8★2,328 rev](https://www.amazon.com/dp/B09P4CX2CQ) [5**Hawaiian Tropic Sunscreen Protective Dark Tannning Sun Care Sunscreen Lotion - SPF 4 8 Ounce**Hawaiian Tropic**$10.05**4.7★1,343 rev](https://www.amazon.com/dp/B0031DKJBI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)**Generic**$17.89**8 rev4mo ago](https://www.amazon.com/dp/B0GW9HTPP8) [**Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz**Generic**$16.29**14 rev4mo ago](https://www.amazon.com/dp/B0GPYBZMVB) [**Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack**Panama Jack**$16.05**56 rev9mo ago](https://www.amazon.com/dp/B0FVZDSPJW) [**Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml**Tanning Club**$34.62**515 rev1y ago](https://www.amazon.com/dp/B0DBL9BN9K) [**b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz**B.TAN**$9.90**302 rev3y ago](https://www.amazon.com/dp/B0C3JN6NZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)**Generic**$17.89**5.0★**▲ 115%**](https://www.amazon.com/dp/B0GW9HTPP8) [**Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz**Generic**$16.29**4.7★**▲ 46%**](https://www.amazon.com/dp/B0GPYBZMVB) [**Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 2)**Panama Jack**$19.91**4.6★**▲ 29%**](https://www.amazon.com/dp/B07DZ9MFMV) [**Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack**Panama Jack**$16.05**4.5★**▲ 19%**](https://www.amazon.com/dp/B0FVZDSPJW) [**Panama Jack Sunscreen Tanning Oil - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Formula with Exotic Oils and Fruit & Nut Extracts 8 FL OZ**Panama Jack**$12.91**4.6★**▲ 15%**](https://www.amazon.com/dp/B00KYVOQHI)
**~~View all trending →~~**
## **What buyers say about spf 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Smells like Summer”*
**Quality-Overall**10%
*“That makes it any better than any other lotion you can buy”*
**Value For Money**10%
*“Good value”*
**Suitability Combination Skin**7%
*“It makes your skin feel wonderful”*
**Color**7%
*“Good color”*
**Efficiency**6%
*“It works well”*
**Moist/Dry**4%
*“Moisturizing and smells good”*
**Advertised Vs Actual Product**2%
*“Exactly what I was looking for”*
**Suitability Hot Weather**2%
*“Good for summer”*
**Suitability Dry Skin**2%
*“Really helps moisturize skin that tanning bed dried out”*
### **What buyers complain about **
**Smell**23%
*“weird smell”*
**Value For Money**8%
*“Very expensive”*
**Color**6%
*“I was so pale”*
**Functionality-Overall**6%
*“This doesnt do anything”*
**Oily/Greasy**4%
*“Just becareful because it is a bit greasy”*
**Advertised Vs Actual Product**4%
*“False Title. says Tanning but not a Tanning lotion”*
**Thickness**3%
*“Its a thick gel”*
**Size-Overall**3%
*“Not travel size”*
**Allergies**2%
*“Allergic Reaction”*
**Dilute/Watery**2%
*“It seems very diluted”*
### **Top return reasons **
**Smell**21%
**Advertised Vs Actual Product**15%
**Leak-Proof**11%
**Functionality-Overall**10%
**Oily/Greasy**8%
**Value For Money**4%
**Motor Power**4%
**Size-Overall**4%
**Thickness**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is spf 4 profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the spf 4 niche?**
- 9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in spf 4?**
- Top complaints mined from reviews: Smell, Value For Money, Color. The return rate is 0.5%.
- **When does demand for spf 4 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.7× the quietest.
- **What does it cost to enter the spf 4 niche?**
- Listings span $7.15–$34.62; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.
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