---
title: "Spf 15 — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spf-15"
last_updated: "2026-08-09T23:56:11.783Z"
locale: en
meta:
description: "Niche score 66/100 · $1.2M/yr market · 566K searches/yr · $13.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.2M/yr market · 566K searches/yr · $13.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Spf 15 — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **spf 15**
**Launch it**
A $1.2M/yr market growing +133.1% this quarter with returns at 0.2% — clears our launch bar.
Market size 80Growth 96Conversion 97Competition 72Returns 99Price range 64Avg price 63Brand share 0Review moat 25Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+133.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.2M**
$1.2M/yr · 566K searches
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.64–$33.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.62**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,880.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, spf 15 is a $1.2M/yr Amazon United States market (566K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spf 15 market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**145**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**0%**
- Coppertone70% - Hawaiian Tropic14% - Sun Bum10% - Australian Gold5% - Absolutely Natural1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +133.1% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spf-15/trend)
## **Top spf 15 search terms**
- **coppertone sunscreen**222K/yr+174.0%10.6% conv. - **coppertone**67K/yr+125.7%8.5% conv. - **spf 15**50K/yr+142.2%12.4% conv. - **spf 15 sunscreen spray**33K/yr+121.0%13.5% conv. - **sunscreen spf 15**23K/yr+101.5%11.7% conv. - **spf 15 sunscreen**23K/yr+81.0%12.2% conv. - **sunscreen coppertone**18K/yr+121.7%9.8% conv. - **sunscreen 15**15K/yr+93.8%16.0% conv. - **sunscreen 15 spf**13K/yr+69.2%15.5% conv. - **spf 15 sunscreen lotion**12K/yr+82.9%10.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spf-15/search-terms)
## **Top spf 15 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$46K8%$92K12%$138K16%$184K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coppertone Tanning Sunscreen Lotion SPF 15 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle**Coppertone**$7.17**4.7★6,319 rev](https://www.amazon.com/dp/B005UNUS7W) [2**Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz**Coppertone**$8.23**4.7★6,556 rev](https://www.amazon.com/dp/B0756K27WB) [3**Hawaiian Tropic Sunscreen Sheer Touch Broad Spectrum Sun Care Sunscreen Lotion - SPF 15 8 Ounce**Hawaiian Tropic**$9.26**4.8★2,725 rev](https://www.amazon.com/dp/B0031NYIQU) [4**Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 15 6oz Twin Pack Hawaiian Tropic Sunscreen SPF 15 Sunblock Oxybenzone Free Sunscreen Spray On Sunscreen Pack 6 oz each**Hawaiian Tropic**$18.45**4.8★1,327 rev](https://www.amazon.com/dp/B08Q2QX7PJ) [5**Coppertone Sport Sunscreen Spray SPF 50 Sweat Heat and Water Resistant Sunblock Lightweight Oxybenzone Free Spray Sunscreen Bulk Pack 5.5 Oz Bottle Pack of 3**Coppertone**$18.91**4.8★21,073 rev](https://www.amazon.com/dp/B078BC1NJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz**Hawaiian Tropic**$9.83**530 rev1y ago](https://www.amazon.com/dp/B0DF8WDH32) [**Coppertone Every Tone Sunscreen Lotion SPF 50 Lightweight Rubs on Clear Sunscreen for All Skin Tones Formulated with Nourishing Vitamin E 7 Fl Oz Tube**Coppertone**$10.59**1,480 rev3y ago](https://www.amazon.com/dp/B0BN6QPBB1) [**Coppertone Sport Sunscreen Lotion Broad Spectrum SPF 50 Sunscreen Multi Pack 7 Fl Oz Pack of 2**Coppertone**$16.18**1,782 rev4y ago](https://www.amazon.com/dp/B09Q3Q5QZT) [**Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2**Coppertone**$14.80**2,328 rev4y ago](https://www.amazon.com/dp/B09P4CX2CQ) [**Coppertone Sport Sunscreen Spray Broad Spectrum SPF 15 Water Resistant Spray Sunscreen 5.5 Oz Pack of 3**Coppertone**$28.81**417 rev4y ago](https://www.amazon.com/dp/B09PC94K1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coppertone Sport Sunscreen Spray SPF 30 Water Resistant Spray Sunscreen for Body 5.5 Oz (Packaging May Vary)**Coppertone**$7.17**4.7★**▲ 40%**](https://www.amazon.com/dp/B000FDRNIY) [**Coppertone WaterBabies Baby Sunscreen Lotion SPF 50 Hypoallergenic Sunscreen for Babies Water Resistant Pediatrician Recommended 8 Fl Oz Bottle**Coppertone**$8.40**4.7★**▲ 29%**](https://www.amazon.com/dp/B074W9D52Z) [**Coppertone Glow Shimmering Sunscreen Spray with Broad Spectrum SPF 50 5 oz**Coppertone**$11.07**4.1★**▲ 22%**](https://www.amazon.com/dp/B08NGM4S5C) [**Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz**Coppertone**$8.23**4.7★**▲ 21%**](https://www.amazon.com/dp/B0756K27WB) [**Coppertone Sport SPF 30 Sunscreen Spray Body Sunscreen Water Resistant Spray Sunscreen 5.5 Oz Pack of 2 (Packaging May Vary)**Coppertone**$11.73**4.7★**▲ 13%**](https://www.amazon.com/dp/B074W9HR72)
**~~View all trending →~~**
## **What buyers say about spf 15**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Love the scent”*
**Value For Money**12%
*“Great Deal”*
**Quality-Overall**11%
*“This was highly rated by Consumer Reports”*
**Brightness/Shine/Glow**6%
*“Nice shimmer”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Suitability Combination Skin**5%
*“absorbs into your skin nicely”*
**Protection**5%
*“EXCELLENT SKIN PROTECTION”*
**Ease Of Application**4%
*“applies quickly”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Did the job”*
### **What buyers complain about **
**Jamming/Clogging**9%
*“Clogs up”*
**Allergies**9%
*“Allergic reaction”*
**Functionality-Overall**9%
*“Cans don't work”*
**Smell**7%
*“It kinda smells like old school hairspray”*
**Value For Money**5%
*“Waste of money”*
**Color**4%
*“I did not even get pink”*
**Leak-Proof**4%
*“liquid would pour out”*
**Defective Material/Parts**3%
*“One of the 3 bottles is defective”*
**Size-Overall**3%
*“Not fit for human use”*
**Durability**3%
*“they broke out in hives within 24 hours”*
### **Top return reasons **
**Leak-Proof**21%
**Advertised Vs Actual Product**14%
**Size-Overall**10%
**Smell**10%
**Value For Money**8%
**Product Condition**6%
**Ingredients-Overall**4%
**Functionality-Overall**4%
**Oily/Greasy**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is spf 15 profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 31 tracked products. 90-day search growth is +133.1%. Flapen's verdict: Launch it (66/100).
- **How competitive is the spf 15 niche?**
- 5 brands and 145 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spf 15?**
- Top complaints mined from reviews: Jamming/Clogging, Allergies, Functionality-Overall. The return rate is 0.2%.
- **When does demand for spf 15 peak?**
- Demand peaks in Jun–Jul; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the spf 15 niche?**
- Listings span $4.64–$33.25; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 4,881 reviews — the moat a new listing must climb.
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