---
title: "Trend — spatula brush makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spatula-brush-makeup/trend"
last_updated: "2026-08-09T22:53:45.691Z"
locale: en
meta:
  description: "Niche score 46/100 · $194K/yr market · 233K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $194K/yr market · 233K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — spatula brush makeup - Flapen"
---

# **spatula brush makeup**

**Skip it**

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 21Conversion 76Competition 13Returns 92Price range 53Avg price 45Brand share 17Review moat 72Quality gap 79

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****614.73**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.77–$26.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.34**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$194K**

$194K/yr · 233K searches

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

## Trend