---
title: "Spatula Brush Makeup — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spatula-brush-makeup"
last_updated: "2026-08-10T01:33:54.229Z"
locale: en
meta:
description: "Niche score 46/100 · $194K/yr market · 233K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $194K/yr market · 233K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spatula Brush Makeup — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **spatula brush makeup**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 21Conversion 76Competition 13Returns 92Price range 53Avg price 45Brand share 17Review moat 72Quality gap 79
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****614.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.77–$26.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.34**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$194K**
$194K/yr · 233K searches
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, spatula brush makeup is a $194K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spatula brush makeup market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$113K–$142K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- BEAUTYFACTOR52% - Oplviude25% - ACMEBEAUTY10% - KINGMAS4% - docolor3% - Piccasso2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -8.9% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spatula-brush-makeup/trend)
## **Top spatula brush makeup search terms**
- **spatula brush makeup**37K/yr-0.3%7.4% conv. - **spatula foundation brush**30K/yr-17.6%6.9% conv. - **uodo foundation**35K/yr+1.8%0.4% conv. - **spatula makeup brush**20K/yr-18.4%7.7% conv. - **morphe spatula brush**16K/yr-37.0%3.7% conv. - **spatula brush**16K/yr-5.0%6.7% conv. - **uodo**11K/yr+64.6%0.3% conv. - **uodo foundation korean**14K/yr-12.0%0.3% conv. - **wakemake foundation brush**12K/yr-0.3%1.6% conv. - **foundation spatula brush**7K/yr-11.1%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spatula-brush-makeup/search-terms)
## **Top spatula brush makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$58K45%$87K60%$116K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEAUTYFACTOR Flat Foundation Brush Korean Makeup Brush Spatula Facial Brush for Liquid Foundation Premium Face Makeup Brush for Blending Cream (Silver)**BEAUTYFACTOR**$4.77**4.3★1,851 rev](https://www.amazon.com/dp/B0D3DYC7C1) [2**UODO Liquid Foundation - UODO Moisturizing Light/Matte Long Lasting Foundation Invisible Foundation Makeup 1.05 Fl.oz (Matte W03 Natural)**Oplviude**$22.77**3.7★145 rev](https://www.amazon.com/dp/B0C9MM17G7) [3**UODO Liquid Foundation - UODO Moisturizing Light/Matte Long Lasting Foundation Invisible Foundation Makeup 1.05 Fl.oz (Moisturizing W03 Natural)**Oplviude**$22.82**3.7★145 rev](https://www.amazon.com/dp/B0C9MHL2LS) [4**Flat Foundation Brush for Liquid Makeup - Korean Makeup Spatula Brush Ultra Thin Professional Face Brush for Blending Cream Concealer Primer Streak-Free Seamless Application Soft Synthetic (Beige)**ACMEBEAUTY**$7.82**4.4★52 rev](https://www.amazon.com/dp/B0G34F3NS1) [5**BEAUTYFACTOR Flat Foundation Brush Korean Makeup Brush Spatula Facial Brush for Liquid Foundation Premium Face Makeup Brush for Blending Cream (Coffee)**BEAUTYFACTOR**$5.15**4.3★1,851 rev](https://www.amazon.com/dp/B0F9VQBCC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flat Foundation Brush for Liquid Makeup - Korean Makeup Spatula Brush Ultra Thin Professional Face Brush for Blending Cream Concealer Primer Streak-Free Seamless Application Soft Synthetic (Beige)**ACMEBEAUTY**$7.82**52 rev5mo ago](https://www.amazon.com/dp/B0G34F3NS1) [**Spatula Foundation Brush 422 | Korean Professional Makeup Tool | Flat Base Makeup Brush for Liquid & Cream Foundation**STUDIO17**$9.81**28 rev5mo ago](https://www.amazon.com/dp/B0GL1MSQB2) [**Ultrathin Foundation Brush for Liquid Makeup Flat Spatula Liquid Foundation Brush Premium Face Makeup Brush for Blending Cream (Rose Gold)**BEAUTYFACTOR**$5.19**1,851 rev9mo ago](https://www.amazon.com/dp/B0F9VQZ33M) [**BEAUTYFACTOR Flat Foundation Brush Korean Makeup Brush Spatula Facial Brush for Liquid Foundation Premium Face Makeup Brush for Blending Cream (Coffee)**BEAUTYFACTOR**$5.15**1,851 rev11mo ago](https://www.amazon.com/dp/B0F9VQBCC6) [**KINGMAS 2Pcs Flat Foundation Brush Korean Spatula Facial Makeup Brush Ultra Thin Concealer Contour Brush for Liquid Cream Blending**KINGMAS**$5.79**471 rev1y ago](https://www.amazon.com/dp/B0F4QXKVLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flat Foundation Brush for Liquid Makeup - Korean Makeup Spatula Brush Ultra Thin Professional Face Brush for Blending Cream Concealer Primer Streak-Free Seamless Application Soft Synthetic (Beige)**ACMEBEAUTY**$7.82**4.4★**▲ 82%**](https://www.amazon.com/dp/B0G34F3NS1) [**Spatula Foundation Brush 422 | Korean Professional Makeup Tool | Flat Base Makeup Brush for Liquid & Cream Foundation**STUDIO17**$9.81**4.4★**▲ 77%**](https://www.amazon.com/dp/B0GL1MSQB2) [**Ultrathin Foundation Brush for Liquid Makeup Flat Spatula Liquid Foundation Brush Premium Face Makeup Brush for Blending Cream (Rose Gold)**BEAUTYFACTOR**$5.19**4.3★**▲ 56%**](https://www.amazon.com/dp/B0F9VQZ33M) [**UODO Liquid Foundation - UODO Moisturizing Light/Matte Long Lasting Foundation Invisible Foundation Makeup 1.05 Fl.oz (Moisturizing W03 Natural)**Oplviude**$22.82**3.7★**▲ 11%**](https://www.amazon.com/dp/B0C9MHL2LS) [**BEAUTYFACTOR Flat Foundation Brush Korean Makeup Brush Spatula Facial Brush for Liquid Foundation Premium Face Makeup Brush for Blending Cream (Silver)**BEAUTYFACTOR**$4.77**4.3★**— 6%**](https://www.amazon.com/dp/B0D3DYC7C1)
**~~View all trending →~~**
## **What buyers say about spatula brush makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**19%
*“The brush itself is good quality”*
**Quality-Overall**14%
*“It's very good quality and compact”*
**Value For Money**11%
*“Worth the money”*
**Soft Feel**11%
*“The bristles are soft”*
**Ease Of Application**9%
*“Great application”*
**Ease Of Cleaning**5%
*“Cleaning is quick and simple, and the bristles hold their shape after washing”*
**Ease Of Use**4%
*“Use with great care”*
**Coverage**4%
*“covers well,”*
**Advertised Vs Actual Product**3%
*“Works like magic”*
**Suitability Combination Skin**2%
*“feels nice on the skin”*
### **What buyers complain about **
**Thickness**11%
*“It has fairly dense”*
**Value For Money**8%
*“Cheap”*
**Functionality-Overall**7%
*“this brush did not work well for me”*
**Ease Of Use**7%
*“Hard to use”*
**Stiffness**6%
*“very stiff due to how short the bristles are”*
**Size-Overall**5%
*“For me, the bristles were too short”*
**Quality-Overall**4%
*“Cheap”*
**Advertised Vs Actual Product**3%
*“This does not work like advertised”*
**Brush Quality**3%
*“not useful longest soft rest are much better more like a sable brush”*
**Hard Feel**3%
*“very stiff very hard to apply foundation just using a soft longer i have used is much better”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**16%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Brush Quality**5%
**Value For Money**4%
**Stiffness**4%
**Thin**4%
**Product Condition**3%
**Hard Feel**3%
## **Common questions**
- **Is spatula brush makeup profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the spatula brush makeup niche?**
- 8 brands and 10 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in spatula brush makeup?**
- Top complaints mined from reviews: Thickness, Value For Money, Functionality-Overall. The return rate is 1.1%.
- **When does demand for spatula brush makeup peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the spatula brush makeup niche?**
- Listings span $4.77–$26.46; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 615 reviews — the moat a new listing must climb.
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