---
title: "Soybean Oil — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soybean-oil"
last_updated: "2026-08-10T06:20:12.388Z"
locale: en
meta:
description: "Niche score 49/100 · $73K/yr market · 75K searches/yr · $20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $73K/yr market · 75K searches/yr · $20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soybean Oil — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **soybean oil**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 20Conversion 56Competition 57Returns 100Price range 83Avg price 89Brand share 61Review moat 24Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.96–$79.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,429.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 75K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, soybean oil is a $73K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soybean oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#651**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**574**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 99%
**Open market**
**26%**
- velona26% - Amazon Grocery15% - BIRCH & MEADOW10% - Plant Guru9% - Amazon Basics9% - Well's Oil6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soybean-oil/trend)
## **Top soybean oil search terms**
- **soybean oil**28K/yr+1.3%5.2% conv. - **amazon basics oil**9K/yr-10.0%0.8% conv. - **amazon oil**11K/yr-26.0%4.5% conv. - **soy bean oil**3K/yr+25.9%5.8% conv. - **soy oil**4K/yr+15.3%5.2% conv. - **soybean oil cooking**2K/yr-71.1%8.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soybean-oil/search-terms)
## **Top soybean oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**velona Soybean Oil - 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results**velona**$30.20**4.4★32 rev](https://www.amazon.com/dp/B078VX3R9F) [2**Amazon Grocery Vegetable Oil 48 Fl Oz**Amazon Grocery**$3.96**4.8★30,245 rev](https://www.amazon.com/dp/B07PC8CC3B) [3**Birch & Meadow 16 fl oz of Soybean Cooking Oil Mild & Neutral Taste**BIRCH & MEADOW**$13.20**4.5★70 rev](https://www.amazon.com/dp/B09X84JHBQ) [4**Amazon Basics Body Oil Gel with Cocoa Butter Paraben Free for Very Dry Skin 6.8 Fl Oz 1-Pack (Previously Solimo)**Amazon Basics**$4.60**4.6★24,516 rev](https://www.amazon.com/dp/B07SWJ5PVH) [5**velona Soybean Oil - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results**velona**$10.32**4.4★32 rev](https://www.amazon.com/dp/B078VX7HY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plant Guru Soybean Oil 8 fl. oz. Cold Pressed 100% Pure & Natural Carrier for Skin Face Body Hair & Cooking. Great for DIY Creams Lotions and Lip Balms.**Plant Guru**$8.84**30 rev1y ago](https://www.amazon.com/dp/B0F4HC7R7G) [**KITCH 24/7 Commercial Soybean Frying Oil 35 Pounds High Smoke Point Bulk Kitchen Container**KITCH24/7**$79.56**3 rev1y ago](https://www.amazon.com/dp/B0F49D3BQ6) [**Soybean Oil 32 fl oz White Plastic Jug Multipurpose Use**GreenHealth**$18.94**91 rev2y ago](https://www.amazon.com/dp/B00XZ5S3TM) [**365 by Whole Foods Market Vegetable Oil 32 Fl Oz**365 by Whole Foods Market**$4.22**3,610 rev3y ago](https://www.amazon.com/dp/B081TR3WV1) [**Birch & Meadow 16 fl oz of Soybean Cooking Oil Mild & Neutral Taste**BIRCH & MEADOW**$13.20**70 rev4y ago](https://www.amazon.com/dp/B09X84JHBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrioli Pure Soybean Oil 32 fl oz (32oz 2 Pack)**CAIKEZI**$13.35**4.8★**▲ 136%**](https://www.amazon.com/dp/B07DNLMH93) [**velona Soybean Oil - 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results**velona**$30.20**4.4★**▲ 93%**](https://www.amazon.com/dp/B078VX3R9F) [**velona Soybean Oil - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results**velona**$10.32**4.4★**▲ 75%**](https://www.amazon.com/dp/B078VX7HY2) [**Plant Guru Soybean Oil 8 fl. oz. Cold Pressed 100% Pure & Natural Carrier for Skin Face Body Hair & Cooking. Great for DIY Creams Lotions and Lip Balms.**Plant Guru**$8.84**4.4★**▲ 56%**](https://www.amazon.com/dp/B0F4HC7R7G) [**Kirkland Signature Soybean Oil 35 Pounds**KIRKLAND**$69.93**4.3★**▲ 36%**](https://www.amazon.com/dp/B08J8F2F2X)
**~~View all trending →~~**
## **What buyers say about soybean oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“The scent is subtle and lovely”*
**Value For Money**13%
*“Worth every penny”*
**Moist/Dry**12%
*“Very moisturizing”*
**Quality-Overall**10%
*“Good Quality”*
**Soft Feel**5%
*“skin feels smooth”*
**Oily/Greasy**5%
*“Works great without being oily”*
**Suitability Dry Skin**4%
*“EXCELLENT for dry scaly skin”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Absorbency**2%
*“Absorbs well”*
**Brightness/Shine/Glow**2%
*“Nice skin glow”*
### **What buyers complain about **
**Smell**23%
*“Very strong odor”*
**Oily/Greasy**13%
*“It was greasy”*
**Allergies**7%
*“Allergic reaction”*
**Size-Overall**4%
*“When I first got it I thought the bottle looked kind of small”*
**Absorbency**4%
*“does not absorb well”*
**Taste-Overall**3%
*“Taste, smells like, and smokes like vegetable oil”*
**Adhesion/Stickiness**2%
*“It has a weird sticky consistency”*
**Texture/Consistency-Overall**2%
*“The consistency was a lil tacky”*
**Moist/Dry**2%
*“I have very dry skin”*
**Skin Health**1%
*“Be careful if you have sensitive skin”*
### **Top return reasons **
**Smell**28%
**Leak-Proof**13%
**Oily/Greasy**10%
**Advertised Vs Actual Product**9%
**Absorbency**5%
**Size-Overall**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is soybean oil profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 21 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the soybean oil niche?**
- 16 brands and 574 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in soybean oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.1%.
- **When does demand for soybean oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the soybean oil niche?**
- Listings span $3.96–$79.56; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 5,430 reviews — the moat a new listing must climb.
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