---
title: "South of France Bar Soap — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/south-of-france-bar-soap"
last_updated: "2026-08-09T20:34:59.497Z"
locale: en
meta:
description: "Niche score 54/100 · $61K/yr market · 63K searches/yr · $16.47 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $61K/yr market · 63K searches/yr · $16.47 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "South of France Bar Soap — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **south of france bar soap**
**Worth a look**
Shows low returns (0.4%), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 33Conversion 66Competition 82Returns 98Price range 71Avg price 79Brand share 42Review moat 33Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.50–$38.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,181.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, south of france bar soap is a $61K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **south of france bar soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#1,051**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**674**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 67%
**Open market**
**17%**
- South Of France38% - Olivia Care24% - Pre de Provence9% - Australian Botanical Soap5% - BELA3% - hipamus3% - Open — no brand owns it (15 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/south-of-france-bar-soap/trend)
## **Top south of france bar soap search terms**
- **triple milled bar soap**14K/yr+41.6%2.0% conv. - **triple milled soap**13K/yr-20.2%1.4% conv. - **olivia care bar soap**12K/yr+6.4%4.1% conv. - **south of france bar soap**11K/yr-1.3%10.4% conv. - **south of france soap**5K/yr+37.4%7.6% conv. - **south of france**4K/yr+32.4%2.3% conv. - **olivia care soap**4K/yr-2.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/south-of-france-bar-soap/search-terms)
## **Top south of france bar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**South Of France Natural Body Care Triple Milled Large 6OZ Bar Soap (Variety Pack 1 8 Bars)**South Of France**$38.04**4.6★174 rev](https://www.amazon.com/dp/B07ZL3W72W) [2**Pre de Provence Artisanal Soap Bar Natural French Skincare Enriched with Organic Shea Butter Quad Milled for Rich Smooth & Moisturizing Lather Olive Oil & Lavender 12.3 Ounce**Pre de Provence**$11.43**4.6★12,437 rev](https://www.amazon.com/dp/B00BWNGLS4) [3**SoF Triple Milled Bar Soap - With Coconut Oil & Organic Shea Butter- Vegan & Non GMO- Free From Phthalates Sulfates & Parabens- Shea Butter - 6 oz Bar 4 Bars**South Of France**$17.50**4.5★1,130 rev](https://www.amazon.com/dp/B07L41M9PN) [4**Coconut Magnesium Organic Bar Soap - Natural Moisturizing Body Soap for Sensitive Skin - Triple Milled Soap with Coconut Oil - Plastic Free 3 Pack**Olivia Care**$13.96**4.4★508 rev](https://www.amazon.com/dp/B0G2V9W7VG) [5**South Of France SoF Triple Milled Bar Soap - With Coconut Oil & Organic Shea Butter- Vegan & Non GMO- Free From Phthalates Sulfates & Parabens- Shea Butter - 6 oz Bar 6 Bars**South Of France**$25.46**4.5★443 rev](https://www.amazon.com/dp/B0BLHWPHTF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carolina Castile Soap Patchouli Bergamot Bar Soap Triple Milled for a Smooth Silky Lather Made with Unsaponified Olive Oil & Fair-Trade Cocoa Butter for a Soft Daily Wash for Men and Women 5 oz**Carolina Castile Soap**$7.94**1,312 rev7mo ago](https://www.amazon.com/dp/B0G6MF2RLT) [**Coconut Magnesium Organic Bar Soap - Natural Moisturizing Body Soap for Sensitive Skin - Triple Milled Soap with Coconut Oil - Plastic Free 3 Pack**Olivia Care**$13.96**508 rev7mo ago](https://www.amazon.com/dp/B0G2V9W7VG) [**Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)**Duke Cannon Supply Co.**$7.59**1,664 rev1y ago](https://www.amazon.com/dp/B0DZSR9FZG) [**BELA Soap Variety Pack 3.3 OZ Pack of 6 Long Lasting French Triple Milled Bar Soap with Organic Shea Butter Hand Face and Body Wash Bar Made in Australia**BELA**$19.49**2,922 rev1y ago](https://www.amazon.com/dp/B0DFRBDD97) [**BELA Triple Milled Soap Variety Pack 3.3 OZ Pack of 6 Long Lasting French Triple Milled Bar Soap with Organic Shea Butter Hand Face and Body Wash Bar Made in Australia**BELA**$19.63**2,922 rev2y ago](https://www.amazon.com/dp/B0D6P87P6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olivia Care Kojic Acid & Turmeric Bar Soap Brightening Facial & Body Cleanser Helps Improve the Appearance of Uneven Skin Tone Natural-Inspired Ingredients 5 oz Bars 3-Pack**Olivia Care**$13.20**5.0★**▲ 164%**](https://www.amazon.com/dp/B00153D13Y) [**A LA MAISON Sweet Almond Bar Soap - Triple French Milled Natural Moisturizing Hand Soap Bar (4 Bars of Soap 3.5 oz)**A LA MAISON**$12.36**4.5★**▲ 152%**](https://www.amazon.com/dp/B00YFPOEX0) [**Coconut Magnesium Organic Bar Soap - Natural Moisturizing Body Soap for Sensitive Skin - Triple Milled Soap with Coconut Oil - Plastic Free 3 Pack**Olivia Care**$13.96**4.4★**▲ 123%**](https://www.amazon.com/dp/B0G2V9W7VG) [**Carolina Castile Soap Patchouli Bergamot Bar Soap Triple Milled for a Smooth Silky Lather Made with Unsaponified Olive Oil & Fair-Trade Cocoa Butter for a Soft Daily Wash for Men and Women 5 oz**Carolina Castile Soap**$7.94**4.5★**▲ 87%**](https://www.amazon.com/dp/B0G6MF2RLT) [**South Of France SoF Hydrating Foaming Hand Wash - With Organic Agave Nectar & Coconut Oil- Vegan & Non GMO- Free From Phthalates Sulfates & Parabens- Sweet Almond - 8 oz Bottle 3 Pack**South Of France**$14.66**4.5★**▲ 78%**](https://www.amazon.com/dp/B07NHNG8LF)
**~~View all trending →~~**
## **What buyers say about south of france bar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“mild smell”*
**Quality-Overall**9%
*“Beautifully made”*
**Lather**8%
*“Amazing Lather”*
**Soft Feel**6%
*“Amazing and soft”*
**Value For Money**5%
*“Good for the money”*
**Cleansing**5%
*“It cleans well”*
**Suitability Combination Skin**5%
*“Good for your skin”*
**Efficiency**4%
*“It continues to do a great job on my skin”*
**Moist/Dry**3%
*“Super soft and hydrating”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**20%
*“Scent is too strong”*
**Functionality-Overall**8%
*“No results”*
**Value For Money**6%
*“Not really worth the cost”*
**Allergies**6%
*“Allergic Reactions”*
**Lather**5%
*“Doesn't lather”*
**Size-Overall**4%
*“a little large”*
**Moist/Dry**4%
*“my skin has been really dry”*
**Symptom Reduction**3%
*“never achieved results”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Suitability Dry Skin**2%
*“does not dry my skin”*
### **Top return reasons **
**Smell**44%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Size-Overall**6%
**Functionality-Overall**4%
**Moist/Dry**3%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Lather**2%
**Suitability Dry Skin**2%
## **Common questions**
- **Is south of france bar soap profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 64 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the south of france bar soap niche?**
- 21 brands and 674 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in south of france bar soap?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for south of france bar soap peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the south of france bar soap niche?**
- Listings span $5.50–$38.04; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 3,181 reviews — the moat a new listing must climb.
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