---
title: "Soon Jung Toner — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soon-jung-toner"
last_updated: "2026-08-10T06:31:08.779Z"
locale: en
meta:
description: "Niche score 38/100 · $32K/yr market · 28K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $32K/yr market · 28K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soon Jung Toner — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **soon jung toner**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 39Conversion 60Competition 0Returns 99Price range 95Avg price 93Brand share 0Review moat 60Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$17.12–$28.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.03**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,107**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 28K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soon jung toner is a $32K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soon jung toner market data**
- **Units sold / yr**
- **3K–3K**
- avg 750–1,000/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ETUDE100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +11.3% search growth over the last 90 days.
1K800Prime Day '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soon-jung-toner/trend)
## **Top soon jung toner search terms**
- **soon jung toner**13K/yr+23.7%5.2% conv. - **etude toner**4K/yr+39.3%6.2% conv. - **soonjung toner**4K/yr+20.8%8.6% conv. - **etude house soonjung ph 5.5 relief toner**5K/yr-53.0%7.9% conv. - **etude house toner**1K/yr-7.7%6.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soon-jung-toner/search-terms)
## **Top soon jung toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$8K50%$16K75%$24K100%$32K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (6.76 Fl Oz)**ETUDE**$17.12**4.6★1,107 rev](https://www.amazon.com/dp/B0921NXR2V) [2**ETUDE SoonJung pH5.5 Relief Toner for Face Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (11.83 Fl Oz)**ETUDE**$20.49**4.6★1,107 rev](https://www.amazon.com/dp/B0CBRH23C1) [3**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (16.90 Fl Oz)**ETUDE**$28.48**4.6★1,107 rev](https://www.amazon.com/dp/B0CBRJSR4Q)
### **Newest**
by launch date
[**ETUDE SoonJung pH5.5 Relief Toner for Face Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (11.83 Fl Oz)**ETUDE**$20.49**1,107 rev3y ago](https://www.amazon.com/dp/B0CBRH23C1) [**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (16.90 Fl Oz)**ETUDE**$28.48**1,107 rev3y ago](https://www.amazon.com/dp/B0CBRJSR4Q) [**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (6.76 Fl Oz)**ETUDE**$17.12**1,107 rev5y ago](https://www.amazon.com/dp/B0921NXR2V)
### **Trending**
90-day click momentum
[**ETUDE SoonJung pH5.5 Relief Toner for Face Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (11.83 Fl Oz)**ETUDE**$20.49**4.6★**▲ 89%**](https://www.amazon.com/dp/B0CBRH23C1) [**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (16.90 Fl Oz)**ETUDE**$28.48**4.6★**▲ 60%**](https://www.amazon.com/dp/B0CBRJSR4Q) [**ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (6.76 Fl Oz)**ETUDE**$17.12**4.6★**— 9%**](https://www.amazon.com/dp/B0921NXR2V)
## **What buyers say about soon jung toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great Product”*
**Moist/Dry**12%
*“Love this toner for my dry skin”*
**Suitability Dry Skin**12%
*“Good for dry skin”*
**Durability**11%
*“The bottle is generous and lasts a long time, too”*
**Smell**9%
*“Fragrance free for sensitive skin”*
**Suitability Combination Skin**8%
*“Its a great combo for sensitive skin, rosacea prone skin, dry winter skin, etc”*
**Weight Light**8%
*“is super lightweight”*
**Soft Feel**5%
*“The pH5.5 formula feels balanced”*
**Adhesion/Stickiness**3%
*“I like that I can layer it without it ever feeling heavy or sticky”*
**Absorbency**3%
*“absorbs quickly into the skin”*
### **What buyers complain about **
**Allergies**34%
*“have tried countless toners that either overly dry my skin or cause irritation”*
**Hard Feel**7%
*“Many I tried were too harsh”*
**Skin Health**7%
*“Well, it broke my skin out something awful”*
**Functionality-Overall**7%
*“Didn't work for me”*
**Suitability Dry Skin**7%
*“Well, it broke my skin out something awful”*
### **Top return reasons **
**Leak-Proof**22%
**Suitability Combination Skin**15%
**Size-Overall**11%
**Suitability Dry Skin**11%
**Moist/Dry**11%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Smell**4%
**Value For Money**4%
**Durability**4%
## **Common questions**
- **Is soon jung toner profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 3 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the soon jung toner niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in soon jung toner?**
- Top complaints mined from reviews: Allergies, Hard Feel, Skin Health. The return rate is 0.2%.
- **When does demand for soon jung toner peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the soon jung toner niche?**
- Listings span $17.12–$28.48; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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