---
title: "Search terms — solid cologne men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/solid-cologne-men/search-terms"
last_updated: "2026-08-10T07:14:01.451Z"
locale: en
meta:
  description: "Niche score 52/100 · $316K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $316K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — solid cologne men - Flapen"
---

# **solid cologne men**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 52Growth 20Conversion 54Competition 46Returns 95Price range 72Avg price 83Brand share 7Review moat 47Quality gap 83

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$18.07**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.95–$30.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$316K**

$316K/yr · 395K searches

**Review moat**

**Okay****1,774.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-10.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms