---
title: "Solid Cologne Men — $316K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/solid-cologne-men"
last_updated: "2026-08-09T22:36:53.544Z"
locale: en
meta:
description: "Niche score 52/100 · $316K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $316K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Solid Cologne Men — $316K/yr Amazon US Niche (2026) - Flapen"
---
# **solid cologne men**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 52Growth 20Conversion 54Competition 46Returns 95Price range 72Avg price 83Brand share 7Review moat 47Quality gap 83
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.95–$30.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$316K**
$316K/yr · 395K searches
**Review moat**
**Okay****1,774.05**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, solid cologne men is a $316K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solid cologne men market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$361K–$452K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**34**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**1%**
- Viking Revolution60% - Duke Cannon Supply Co.23% - BushKlawz6% - ALPLUG4% - THEMANCODE4% - Handy Hound1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/solid-cologne-men/trend)
## **Top solid cologne men search terms**
- **solid cologne**91K/yr+12.0%3.5% conv. - **solid cologne men**145K/yr-32.6%4.0% conv. - **mens solid cologne**40K/yr-16.5%3.3% conv. - **lucky cat cologne**12K/yr+30.6%2.1% conv. - **viking revolution cologne**21K/yr-9.4%5.3% conv. - **duke cannon solid cologne**15K/yr+20.2%6.4% conv. - **solid cologne for men**12K/yr+10.3%3.4% conv. - **viking revolution solid cologne**12K/yr-37.0%6.5% conv. - **viking cologne**5K/yr+23.7%2.5% conv. - **viking cologne for men**8K/yr-26.8%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/solid-cologne-men/search-terms)
## **Top solid cologne men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$63K30%$95K40%$126K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viking Revolution 4 Pack Mens Solid Colognes 0.5 Oz - Men Solid Perfume with Cedar Wood Clary Sage Vetiver Sandalwood Cologne for Mens - Travel Cologne Wax Gifts for Men**Viking Revolution**$10.05**4.2★10,724 rev](https://www.amazon.com/dp/B0B9DC2M89) [2**Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz**Duke Cannon Supply Co.**$20.80**4.6★3,764 rev](https://www.amazon.com/dp/B07G8RLD3C) [3**Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$11.19**4.3★256 rev](https://www.amazon.com/dp/B0FLYHR8L4) [4**Viking Revolution 4 Pack Mens Colognes - 0.5 Oz Solid Perfume with Spiced Vanilla Sweet Tobacco Majestic Oud Bergamot - Travel Wax Balm Cologne**Viking Revolution**$11.20**4.0★2,395 rev](https://www.amazon.com/dp/B0CCYVT3MV) [5**Viking Revolution Solid Cologne 12pk for Men - Mens Cologne Gift Set with Sandalwood Vetiver Palo Santo Coffee Whiskey Spiced Vanilla Bourbon Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$26.74**4.2★10,724 rev](https://www.amazon.com/dp/B0FPD5NY4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALPLUG 6 Pack Solid Cologne Gifts for Men Mens Cologne Gift with Cedar Wood Bergamot Sandalwood Clary Sage Vetiver Ocean Perfume Birthday Gifts for Him Dad Husband Boyfriend Travel Gift**ALPLUG**$9.54**59 rev2mo ago](https://www.amazon.com/dp/B0GWLY568H) [**Duke Cannon Supply Co. Proper Cologne Sampler Discovery Set - (3 Pack) 0.3 fl oz - Eau de Parfum Cologne for Men - Sawtooth Seawolf + Palomino Scents - Classic Masculine Fragrances**Duke Cannon Supply Co.**$19.05**7 rev6mo ago](https://www.amazon.com/dp/B0GGVJTGH7) [**Viking Revolution Solid Cologne 12pk for Men - Mens Cologne Gift Set with Sandalwood Vetiver Palo Santo Coffee Whiskey Spiced Vanilla Bourbon Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$26.74**10,724 rev10mo ago](https://www.amazon.com/dp/B0FPD5NY4S) [**The Man Brand Mini-Tin Solid Cologne Sample Set in Vintage Slide Tin Solid Perfume with a Sweet Tobacco Citrus Bergamot and Sandalwood Mens Fragrance (3 Pack of 0.33 Ounce Each)**The Man Brand**$9.96**15 rev11mo ago](https://www.amazon.com/dp/B0FLX19H6P) [**Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$11.19**256 rev11mo ago](https://www.amazon.com/dp/B0FLYHR8L4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALPLUG 6 Pack Solid Cologne Gifts for Men Mens Cologne Gift with Cedar Wood Bergamot Sandalwood Clary Sage Vetiver Ocean Perfume Birthday Gifts for Him Dad Husband Boyfriend Travel Gift**ALPLUG**$9.54**4.0★**▲ 539%**](https://www.amazon.com/dp/B0GWLY568H) [**Duke Cannon Supply Co. Proper Cologne Sampler Discovery Set - (3 Pack) 0.3 fl oz - Eau de Parfum Cologne for Men - Sawtooth Seawolf + Palomino Scents - Classic Masculine Fragrances**Duke Cannon Supply Co.**$19.05**3.6★**▲ 517%**](https://www.amazon.com/dp/B0GGVJTGH7) [**Viking Revolution Solid Cologne 12pk for Men - Mens Cologne Gift Set with Sandalwood Vetiver Palo Santo Coffee Whiskey Spiced Vanilla Bourbon Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$26.74**4.2★**▲ 292%**](https://www.amazon.com/dp/B0FPD5NY4S) [**Viking Revolution Coffee and Whiskey Cologne for Men - Eau de Parfum - Earthy Perfume with Notes of Roasted Coffee Aged Whiskey Sandalwood Cedar Patchouli Vanilla - Gifts for Men 3.5 Fl Oz**Viking Revolution**$24.08**4.4★**▲ 153%**](https://www.amazon.com/dp/B0DNZRCXPR) [**Duke Cannon Solid Cologne - Old Glory Premium Concentrated Cologne Balm Fresh Tobacco Amber and Leather Scent 1.5 oz. Travel Tin**Duke Cannon Supply Co.**$23.58**4.4★**▲ 130%**](https://www.amazon.com/dp/B08BSVL827)
**~~View all trending →~~**
## **What buyers say about solid cologne men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Light smell”*
**Value For Money**7%
*“Good for the money”*
**Quality-Overall**5%
*“The brushes have amazing quality”*
**Gifting Purpose**4%
*“nice for a gift”*
**Durability**3%
*“Very effective for long term use”*
**Ease Of Application**2%
*“the ease of application”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“Great size”*
**Advertised Vs Actual Product**1%
*“As described”*
**Allergies**1%
*“I personally noticed no irritation to my skin”*
### **What buyers complain about **
**Smell**47%
*“No smell”*
**Durability**8%
*“short duration”*
**Size-Overall**7%
*“Small sized containers”*
**Strength**4%
*“Very weak”*
**Quality-Overall**3%
*“Where is your produce quality control”*
**Value For Money**3%
*“expensive”*
**Advertised Vs Actual Product**2%
*“Misrepresentation”*
**Ease Of Use**2%
*“Very almost impossible to open initially”*
**Functionality-Overall**1%
*“This did not work for me”*
**Moist/Dry**1%
*“rather faintly like a wet baby diaper”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Durability**2%
**Value For Money**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Strength**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is solid cologne men profitable to sell on Amazon United States?**
- The niche generates $316K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the solid cologne men niche?**
- 7 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in solid cologne men?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.9%.
- **When does demand for solid cologne men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the solid cologne men niche?**
- Listings span $8.95–$30.46; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.
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