---
title: "Trend — sol de janeiro - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro/trend"
last_updated: "2026-08-10T11:12:40.179Z"
locale: en
meta:
  description: "Niche score 56/100 · $13.0M/yr market · 16.6M searches/yr · $31.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $13.0M/yr market · 16.6M searches/yr · $31.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — sol de janeiro - Flapen"
---

# **sol de janeiro**

**Launch it**

A $13.0M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 27Conversion 31Competition 72Returns 99Price range 90Avg price 95Brand share 0Review moat 21Quality gap 32

**Market size**

**Incredible****$13.0M**

$13.0M/yr · 16.6M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.93–$91.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,549.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend