---
title: "Sol De Janeiro — $13.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro"
last_updated: "2026-08-09T22:49:25.059Z"
locale: en
meta:
description: "Niche score 56/100 · $13.0M/yr market · 16.6M searches/yr · $31.19 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $13.0M/yr market · 16.6M searches/yr · $31.19 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sol De Janeiro — $13.0M/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro**
**Launch it**
A $13.0M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.
Market size 100Growth 27Conversion 31Competition 72Returns 99Price range 90Avg price 95Brand share 0Review moat 21Quality gap 32
**Market size**
**Incredible****$13.0M**
$13.0M/yr · 16.6M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$91.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,549.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro is a $13.0M/yr Amazon United States market (16.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro market data**
- **Units sold / yr**
- **400K–500K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$12.5M–$15.6M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 76%
**Open market**
**0%**
- Sol de Janeiro99% - MeiPlumLai1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +1.8% search growth over the last 90 days.
1.5M1.0MSpike '25Black Friday '25Holiday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro/trend)
## **Top sol de janeiro search terms**
- **sol de janeiro**11.3M/yr+8.3%2.0% conv. - **sol de janeiro 62**843K/yr+8.7%5.1% conv. - **bum bum cream**402K/yr+10.2%5.6% conv. - **sol de janeiro perfume**1.1M/yr-38.0%2.0% conv. - **sol de janeiro set**774K/yr-29.5%2.0% conv. - **rio de janeiro perfume**359K/yr-9.3%2.6% conv. - **rio de janeiro**202K/yr+26.2%2.3% conv. - **sol de janeiro 39**245K/yr+20.8%3.6% conv. - **sol de janeiro 48**149K/yr+10.8%3.3% conv. - **bum bum cream sol de janeiro**153K/yr+52.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro/search-terms)
## **Top sol de janeiro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$519K8%$1.0M12%$1.6M16%$2.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz**Sol de Janeiro**$34.19**4.7★52,449 rev](https://www.amazon.com/dp/B09X3HB2BR) [2**Sol de Janeiro Bum Bum Jet Set**Sol de Janeiro**$30.12**4.7★19,389 rev](https://www.amazon.com/dp/B0B4HKNDLQ) [3**Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.50**4.7★52,449 rev](https://www.amazon.com/dp/B09W18N3GT) [4**Sol de Janeiro Brazilian Bum Bum Cream 240ml**Sol de Janeiro**$43.85**4.6★54,922 rev](https://www.amazon.com/dp/B013XKHA4M) [5**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.**Sol de Janeiro**$27.60**4.7★827 rev](https://www.amazon.com/dp/B0FD9VPY4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)**Sol de Janeiro**$17.22**182 rev2mo ago](https://www.amazon.com/dp/B0GRHX1JN1) [**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)**Sol de Janeiro**$16.96**134 rev2mo ago](https://www.amazon.com/dp/B0GRJNGTZR) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**222 rev3mo ago](https://www.amazon.com/dp/B0G2D48JJH) [**Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive**Sol de Janeiro**$38.62**259 rev7mo ago](https://www.amazon.com/dp/B0FY85BTGY) [**Sol de Janeiro Double Date Beauty Gift Set | Travel Size Brazilian Bum Bum Body Cream 1.7 fl oz & Cheirosa 59 Perfume Mist Mini 1 fl oz | Limited Edition Beauty Minis Trial Set**Sol de Janeiro**$18.81**108 rev9mo ago](https://www.amazon.com/dp/B0G72MPSLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)**Sol de Janeiro**$17.22**4.6★**▲ 473%**](https://www.amazon.com/dp/B0GRHX1JN1) [**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)**Sol de Janeiro**$16.96**4.3★**▲ 467%**](https://www.amazon.com/dp/B0GRJNGTZR) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**4.0★**▲ 454%**](https://www.amazon.com/dp/B0G2D48JJH) [**Sol de Janeiro Double Date Beauty Gift Set | Travel Size Brazilian Bum Bum Body Cream 1.7 fl oz & Cheirosa 59 Perfume Mist Mini 1 fl oz | Limited Edition Beauty Minis Trial Set**Sol de Janeiro**$18.81**4.6★**▲ 377%**](https://www.amazon.com/dp/B0G72MPSLT) [**Sol de Janeiro Cheirosa 76 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$23.81**4.6★**▲ 140%**](https://www.amazon.com/dp/B0D6ZVJ3K2)
**~~View all trending →~~**
## **What buyers say about sol de janeiro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Great fragrance”*
**Value For Money**4%
*“Great deal”*
**Size-Overall**4%
*“is the perfect size to fit in my bag”*
**Quality-Overall**3%
*“It does seem like really good quality lotion”*
**Soft Feel**2%
*“Very soft”*
**Moist/Dry**2%
*“super hydrating”*
**Durability**2%
*“stays quite well”*
**Advertised Vs Actual Product**1%
*“As expected”*
**Ease Of Use**1%
*“Easy to use”*
**Color**1%
*“The color is very cute”*
### **What buyers complain about **
**Smell**36%
*“Scent doesn't last”*
**Value For Money**11%
*“expensive”*
**Durability**8%
*“Does not last”*
**Size-Overall**8%
*“Very small container”*
**Moist/Dry**2%
*“Not much moisturizing”*
**Quality-Overall**1%
*“But it is not the level of quality that Id hoped for”*
**Advertised Vs Actual Product**1%
*“It doesnt match the description”*
**Adhesion/Stickiness**1%
*“the jelly is sticky”*
**Strength**1%
*“Very weak”*
**Functionality-Overall**1%
*“no results”*
### **Top return reasons **
**Smell**31%
**Size-Overall**22%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Color**4%
**Product Condition**4%
**Oily/Greasy**4%
**Defective Material/Parts**3%
**Moist/Dry**2%
## **Common questions**
- **Is sol de janeiro profitable to sell on Amazon United States?**
- The niche generates $13.0M/yr across 40 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the sol de janeiro niche?**
- 2 brands and 5 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sol de janeiro?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **What does it cost to enter the sol de janeiro niche?**
- Listings span $9.93–$91.10; the average listing price is $31.19 (sweet spot $15–$100). The average incumbent carries 10,549 reviews — the moat a new listing must climb.
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