---
title: "Sol De Janeiro Shampoo and Conditioner — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-shampoo-and-conditioner"
last_updated: "2026-08-09T21:47:17.612Z"
locale: en
meta:
description: "Niche score 47/100 · $153K/yr market · 57K searches/yr · $29.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $153K/yr market · 57K searches/yr · $29.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sol De Janeiro Shampoo and Conditioner — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro shampoo and conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 45Conversion 83Competition 14Returns 92Price range 90Avg price 95Brand share 0Review moat 62Quality gap 30
**Avg price**
**Incredible****$29.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.69–$66.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,012.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$153K**
$153K/yr · 57K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro shampoo and conditioner is a $153K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro shampoo and conditioner market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$119K–$149K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#554**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-shampoo-and-conditioner/trend)
## **Top sol de janeiro shampoo and conditioner search terms**
- **sol de janeiro shampoo and conditioner**30K/yr+8.3%7.6% conv. - **sol de janeiro shampoo**22K/yr+21.3%8.5% conv. - **sol de janeiro shampoo and conditioner set**5K/yr+39.8%10.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-shampoo-and-conditioner/search-terms)
## **Top sol de janeiro shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set**Sol de Janeiro**$46.84**4.5★930 rev](https://www.amazon.com/dp/B0CPTBBZ68) [2**Sol de Janeiro Shampoo | Brazilian Joia Strengthening & Smoothing Shampoo 10 fl oz.**Sol de Janeiro**$24.32**4.6★1,598 rev](https://www.amazon.com/dp/B0BWKXCVNR) [3**Sol de Janeiro Tropical Abundance Hair Repair Trio Travel Set | Jet Set | Sulfate Free Brazilian Joia Shampoo and Conditioner | Leave In Conditioner Spray | TSA Friendly | Amazon Exclusive**Sol de Janeiro**$23.71**4.7★696 rev](https://www.amazon.com/dp/B0D36162Y9) [4**SOL DE JANEIRO Brazilian Joia Damage Repairing Shampoo & Conditioner Travel Set**Sol de Janeiro**$23.53**4.5★930 rev](https://www.amazon.com/dp/B0CRS5L31M) [5**Sol de Janeiro Brazilian Joia Damage Repairing Shampoo 90mL/3.0 fl oz.**Sol de Janeiro**$11.70**4.6★1,598 rev](https://www.amazon.com/dp/B0B7QC2LDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Hair Repair Set Brazilian Joia Shampoo Conditioner Leave-In Conditioner Spray**Sol de Janeiro**$66.22**36 rev4mo ago](https://www.amazon.com/dp/B0GP9BRB2T) [**Sol de Janeiro Tropical Abundance Hair Repair Trio Travel Set | Jet Set | Sulfate Free Brazilian Joia Shampoo and Conditioner | Leave In Conditioner Spray | TSA Friendly | Amazon Exclusive**Sol de Janeiro**$23.71**696 rev1y ago](https://www.amazon.com/dp/B0D36162Y9) [**Sol de Janeiro Ultimate Shower Bundle | Travel Size Mini Brazilian Play Moisturizing Shower Cream Gel Body Wash + Brazilian Joia Damage Repairing Shampoo and Conditioner Set | Amazon Exclusive**Sol de Janeiro**$35.01**267 rev2y ago](https://www.amazon.com/dp/B0CRVWRCZ4) [**SOL DE JANEIRO Brazilian Joia Damage Repairing Shampoo & Conditioner Travel Set**Sol de Janeiro**$23.53**930 rev2y ago](https://www.amazon.com/dp/B0CRS5L31M) [**Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set**Sol de Janeiro**$46.84**930 rev2y ago](https://www.amazon.com/dp/B0CPTBBZ68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Hair Repair Set Brazilian Joia Shampoo Conditioner Leave-In Conditioner Spray**Sol de Janeiro**$66.22**4.7★**▲ 253%**](https://www.amazon.com/dp/B0GP9BRB2T) [**Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set**Sol de Janeiro**$46.84**4.5★**▲ 44%**](https://www.amazon.com/dp/B0CPTBBZ68) [**Sol de Janeiro Shampoo | Brazilian Joia Strengthening & Smoothing Shampoo 10 fl oz.**Sol de Janeiro**$24.32**4.6★**— 6%**](https://www.amazon.com/dp/B0BWKXCVNR) [**Sol de Janeiro Tropical Abundance Hair Repair Trio Travel Set | Jet Set | Sulfate Free Brazilian Joia Shampoo and Conditioner | Leave In Conditioner Spray | TSA Friendly | Amazon Exclusive**Sol de Janeiro**$23.71**4.7★**— 2%**](https://www.amazon.com/dp/B0D36162Y9) [**Sol de Janeiro Brazilian Joia Strengthening + Smoothing Conditioner 90mL/3.0 fl oz**Sol de Janeiro**$11.69**4.5★**▼ 23%**](https://www.amazon.com/dp/B0B7Q872KL)
**~~View all trending →~~**
## **What buyers say about sol de janeiro shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“smells yummy”*
**Soft Feel**7%
*“they're smooth”*
**Moist/Dry**6%
*“doesnt dry my skin out”*
**Quality-Overall**5%
*“everything feels really well made”*
**Cleansing**3%
*“actually makes you feel clean”*
**Lather**3%
*“It lathers really well”*
**Value For Money**2%
*“Worth every penny”*
**Brightness/Shine/Glow**2%
*“adds a beautiful shine”*
**Suitability Dry Skin**1%
*“It also helps keep my skin smooth over time instead of just being a basic wash that does nothing extra”*
**Suitability Curly Hair**1%
*“I have dry, curly hair and this product has been amazing for keeping it shiny, soft, and hydrated”*
### **What buyers complain about **
**Value For Money**10%
*“pricey”*
**Oily/Greasy**8%
*“left my hair greasy”*
**Size-Overall**8%
*“Three bottles were so tiny I was barely”*
**Ease Of Cleaning**3%
*“The shampoo needs to cleanse without being harsh”*
**Moist/Dry**3%
*“Dried my hair out”*
**Smell**3%
*“Does not have a scent that lasts”*
**Hair Related**2%
*“I have the worlds most unfortunate hair that is processed”*
**Weight Heavy**2%
*“is a heavy product”*
**Suitability Straight Hair**2%
*“Didn't work for my hair”*
**Residue**2%
*“Leaves heavy residue”*
### **Top return reasons **
**Size-Overall**32%
**Smell**15%
**Advertised Vs Actual Product**7%
**Oily/Greasy**7%
**Value For Money**5%
**Moist/Dry**5%
**Product Condition**4%
**Damage/Burn Hair**3%
**Functionality-Overall**3%
**Hair Related**3%
## **Common questions**
- **Is sol de janeiro shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sol de janeiro shampoo and conditioner niche?**
- 1 brands and 2 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sol de janeiro shampoo and conditioner?**
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Size-Overall. The return rate is 1.1%.
- **When does demand for sol de janeiro shampoo and conditioner peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sol de janeiro shampoo and conditioner niche?**
- Listings span $11.69–$66.22; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.
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