---
title: "Sol De Janeiro Lip Balm — $266K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-lip-balm"
last_updated: "2026-08-10T06:47:45.038Z"
locale: en
meta:
description: "Niche score 51/100 · $266K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $266K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sol De Janeiro Lip Balm — $266K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro lip balm**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 49Growth 25Conversion 59Competition 72Returns 98Price range 69Avg price 76Brand share 5Review moat 46Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.58**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.08–$37.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$266K**
$266K/yr · 334K searches
**Review moat**
**Okay****1,895.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro lip balm is a $266K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr–May–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro lip balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$234K–$312K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#624**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **47%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**1%**
- Saltair50% - Billie21% - Athena Club15% - Bodycology9% - Generic3% - Olay1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-lip-balm/trend)
## **Top sol de janeiro lip balm search terms**
- **saltair salt water vanilla**37K/yr+62.9%3.3% conv. - **bodycology body wash**51K/yr+6.2%0.9% conv. - **saltair vanilla**44K/yr+43.6%4.5% conv. - **billie body wash**50K/yr-19.4%11.7% conv. - **athena club body wash**33K/yr-25.6%1.9% conv. - **salt water vanilla saltair**13K/yr+38.8%3.1% conv. - **olay spoonful of sugar body wash**16K/yr-8.7%1.7% conv. - **athena golden vanilla body wash**13K/yr-45.9%2.5% conv. - **athena body wash vanilla**11K/yr-22.1%1.5% conv. - **body cology body wash**6K/yr+39.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-lip-balm/search-terms)
## **Top sol de janeiro lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Saltair Body Wash 2-Pack Salt Water Vanilla Moisturizing Body Wash with Multi-Algae Complex Scented Shower Gel for Women and Men 2x 17oz Vegan Cruelty-Free Paraben-Free**Saltair**$25.91**4.4★3,105 rev](https://www.amazon.com/dp/B0F22JXSM7) [2**Saltair Body Oil - Luxurious Salt Water Vanilla After Shower and Bath Oil for Women and Men. Botanical Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin 4oz Bottle**Saltair**$22.20**4.5★6,259 rev](https://www.amazon.com/dp/B0DT5CJHQ4) [3**Billie Bounce Hydrating Body Wash Hyaluronic Acid + Peptides Hydrating & Replenishing 18Fl Oz**Billie**$7.71**4.4★448 rev](https://www.amazon.com/dp/B0DG3S4HCP) [4**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz**Athena Club**$12.12**4.7★83 rev](https://www.amazon.com/dp/B0GHC4D641) [5**Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Salt Water Vanilla Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes**Saltair**$26.61**4.6★788 rev](https://www.amazon.com/dp/B0DWMKM67K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Newly Golden Vanilla Body Wash - Hydrating Skin Cleanser for Dry Skin - 18 Oz (Pack of 1)**Generic**$17.45**0 rev4mo ago](https://www.amazon.com/dp/B0GPNTCC8X) [**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz**Athena Club**$12.12**83 rev6mo ago](https://www.amazon.com/dp/B0GHC4D641) [**Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Shea Soleil 10oz**Saltair**$20.84**2,029 rev6mo ago](https://www.amazon.com/dp/B0GC8M9M9X) [**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.75**863 rev7mo ago](https://www.amazon.com/dp/B0G62XF8M7) [**Olay Body Wash for Women Hydrating & Moisturizing Holiday Edition With Plant Based Cleansers B3 Complex For All Skin Types Spoonful of Sugar with Glazed Crme & Vanilla Custard Scent 22 fl oz**Olay**$6.06**5,127 rev11mo ago](https://www.amazon.com/dp/B0FC85X4B7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Shea Soleil 10oz**Saltair**$20.84**4.6★**▲ 288%**](https://www.amazon.com/dp/B0GC8M9M9X) [**Newly Golden Vanilla Body Wash - Hydrating Skin Cleanser for Dry Skin - 18 Oz (Pack of 1)**Generic**$17.45**0.0★**▲ 285%**](https://www.amazon.com/dp/B0GPNTCC8X) [**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.75**4.4★**▲ 284%**](https://www.amazon.com/dp/B0G62XF8M7) [**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz**Athena Club**$12.12**4.7★**▲ 276%**](https://www.amazon.com/dp/B0GHC4D641) [**Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz**Athena Club**$11.89**4.7★**▲ 261%**](https://www.amazon.com/dp/B0FS19GWX8)
**~~View all trending →~~**
## **What buyers say about sol de janeiro lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Fragrance is wonderful”*
**Soft Feel**9%
*“leaves skin soft”*
**Moist/Dry**8%
*“Great Moisturizer”*
**Quality-Overall**4%
*“The bottle is high quality”*
**Value For Money**3%
*“Best Value”*
**Lather**3%
*“Exfoliation and lather is great”*
**Suitability Dry Skin**2%
*“Good for dry skin”*
**Suitability Combination Skin**2%
*“Good for your skin”*
**Cleansing**2%
*“Fresh clean”*
**Absorbency**1%
*“Absorbs well”*
### **What buyers complain about **
**Smell**38%
*“scent is strong”*
**Leak-Proof**5%
*“spilled everywhere”*
**Allergies**4%
*“Irritated skin”*
**Moist/Dry**3%
*“not great moisturizing”*
**Value For Money**2%
*“a little pricey”*
**Suitability Dry Skin**2%
*“It wasn't exceptional in helping dry skin”*
**Quality-Overall**1%
*“Honestly kind of cheap”*
**Thickness**1%
*“its thinner than I thought it would be”*
**Skin Health**1%
*“This soap did not make my skin feel good”*
**Size-Overall**1%
*“The bottle size is quite large – bigger than I expected”*
### **Top return reasons **
**Smell**52%
**Leak-Proof**26%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Moist/Dry**1%
**Motor Power**1%
**Size-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is sol de janeiro lip balm profitable to sell on Amazon United States?**
- The niche generates $266K/yr across 36 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sol de janeiro lip balm niche?**
- 7 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sol de janeiro lip balm?**
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.5%.
- **When does demand for sol de janeiro lip balm peak?**
- Demand peaks in Feb–Mar–Apr–May–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the sol de janeiro lip balm niche?**
- Listings span $5.08–$37.32; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.
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