---
title: "Sol De Janeiro Hair Oil — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-hair-oil"
last_updated: "2026-08-09T22:00:26.863Z"
locale: en
meta:
description: "Niche score 53/100 · $17K/yr market · 45K searches/yr · $18.20 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $17K/yr market · 45K searches/yr · $18.20 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sol De Janeiro Hair Oil — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro hair oil**
**Worth a look**
Shows low returns (0.9%), but a small market ($17K/yr) keeps it on the watch list.
Market size 4Growth 41Conversion 26Competition 82Returns 96Price range 73Avg price 83Brand share 84Review moat 22Quality gap 48
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$2.90–$47.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,652.12**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$17K**
$17K/yr · 45K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sol de janeiro hair oil is a $17K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro hair oil market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#301**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**162**
**Top-5 brand share**
**51%**
Top 20: 87%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**45%**
- Sol de Janeiro20% - BANANAL10% - SAHIPUB8% - Shea Moisture7% - BEAUTE DE PROVENCE6% - Gisou5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-hair-oil/trend)
## **Top sol de janeiro hair oil search terms**
- **sol de janeiro hair oil**19K/yr+28.8%1.3% conv. - **scented hair oil**18K/yr+1.1%2.4% conv. - **hair fragrance oil**3K/yr-13.9%1.3% conv. - **good smelling hair oil**3K/yr+5.3%2.6% conv. - **hair oil sol de janeiro**1K/yr+71.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-hair-oil/search-terms)
## **Top sol de janeiro hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3344%$6686%$1K8%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SAHIPUB Hair Perfume Oil for Women 40 Portable Bottles Hair Oil with 10 Scents Hair Fragrance Gift Set 2-in-1 Leave-In Hair Serum for Frizzy Dry Hair Lightweight Non-Greasy Long-Lasting Scent**SAHIPUB**$28.23**4.3★332 rev](https://www.amazon.com/dp/B0FBVL7SG7) [2**Sol de Janeiro Brazilian Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair**Sol de Janeiro**$25.98**4.6★4,184 rev](https://www.amazon.com/dp/B0B1JPJ24Q) [3**Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz**Shea Moisture**$9.81**4.4★1,315 rev](https://www.amazon.com/dp/B0CM2B2ZZF) [4**BANANAL 2-in-1 Hair Serum & Perfume Oil - Korean Hair Care Moroccan Argan Oil & 12 Amino Acids for Dry Damaged Hair Anti-Frizz Glass Hair Shine Paraben-Free Baby Powdery Musk 3.38 fl oz**BANANAL**$14.76**4.3★879 rev](https://www.amazon.com/dp/B0FB7S69HR) [5**BEAUTE DE PROVENCE Honey Suckle Multi-Use Face Body & Hair Oil - Hydrates Skin Restores Shine - With Apricot Coconut Oil & Vitamin E - 4 Fl Oz**BEAUTE DE PROVENCE**$12.60**4.5★25,651 rev](https://www.amazon.com/dp/B07JH7DD1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 62)**Sol de Janeiro**$15.89**46 rev4mo ago](https://www.amazon.com/dp/B0GS43V1PD) [**Palmers Cocoa Butter Formula Tahitian Vanilla Hair & Scalp Oil (5.1 Fl Oz) Hydrating & Nourishing Oil with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types**Palmer's**$6.64**135 rev10mo ago](https://www.amazon.com/dp/B0FQM8BX78) [**Soothing House Vanilla Sugar Sandalwood Body & Hair Oil Inspired Warm Gourmand Scent Hydrating & Nourishing Oil for Skin Hair & Cuticles Lightweight Fast-Absorbing 4 fl oz**Soothing House**$19.23**916 rev10mo ago](https://www.amazon.com/dp/B0FQFYZLS8) [**Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz**Gisou**$23.52**1,210 rev10mo ago](https://www.amazon.com/dp/B0FM7YZVY3) [**SAHIPUB Hair Perfume Oil for Women 40 Portable Bottles Hair Oil with 10 Scents Hair Fragrance Gift Set 2-in-1 Leave-In Hair Serum for Frizzy Dry Hair Lightweight Non-Greasy Long-Lasting Scent**SAHIPUB**$28.23**332 rev1y ago](https://www.amazon.com/dp/B0FBVL7SG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Formula Tahitian Vanilla Hair & Scalp Oil (5.1 Fl Oz) Hydrating & Nourishing Oil with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types**Palmer's**$6.64**4.6★**▲ 533%**](https://www.amazon.com/dp/B0FQM8BX78) [**Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 62)**Sol de Janeiro**$15.89**4.4★**▲ 530%**](https://www.amazon.com/dp/B0GS43V1PD) [**Sun Bum Revitalizing Protect and Repair Hair Oil - Light-weight Hair Care Treatment - Strengthen and Hydrates - UV Protection against Heat Damage and Sun Rays - Enriched with Jojoba Oil - 1.7 oz**Sun Bum**$15.48**4.6★**▲ 230%**](https://www.amazon.com/dp/B0CNKWDBWP) [**BANANAL 2-in-1 Hair Serum & Perfume Oil - Korean Hair Care Moroccan Argan Oil & 12 Amino Acids for Dry Damaged Hair Anti-Frizz Glass Hair Shine Paraben-Free Baby Powdery Musk 3.38 fl oz**BANANAL**$14.76**4.3★**▲ 204%**](https://www.amazon.com/dp/B0FB7S69HR) [**Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz**Gisou**$23.52**4.6★**▲ 195%**](https://www.amazon.com/dp/B0FM7YZVY3)
**~~View all trending →~~**
## **What buyers say about sol de janeiro hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Intoxicating fragrance”*
**Quality-Overall**9%
*“Excellent Product”*
**Soft Feel**8%
*“Makes my skin so soft”*
**Moist/Dry**5%
*“Hydrates hair”*
**Hair Growth**4%
*“helps my hair after I am”*
**Brightness/Shine/Glow**4%
*“Amazing shine”*
**Value For Money**4%
*“Good deal”*
**Oily/Greasy**3%
*“this helped a lot without making it too oily”*
**Weight Light**2%
*“Lightweight in my hair”*
**Hair Styling**2%
*“My curls look very nice”*
### **What buyers complain about **
**Smell**20%
*“Strong smell”*
**Oily/Greasy**10%
*“Made my hair greasy”*
**Value For Money**7%
*“It is expensive”*
**Hair Related**4%
*“my hair is too soft”*
**Size-Overall**4%
*“Really big”*
**Leak-Proof**3%
*“Leaked Out”*
**Moist/Dry**3%
*“Def not moisturizing”*
**Allergies**2%
*“Allergic Reaction”*
**Durability**2%
*“breaking like crazy”*
**Suitability Short Hair**2%
*“Made my hair thinner and shorter”*
### **Top return reasons **
**Smell**26%
**Oily/Greasy**14%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Leak-Proof**7%
**Functionality-Overall**6%
**Value For Money**5%
**Suitability Short Hair**4%
**Damage/Burn Hair**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sol de janeiro hair oil profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 58 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sol de janeiro hair oil niche?**
- 41 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in sol de janeiro hair oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.9%.
- **When does demand for sol de janeiro hair oil peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sol de janeiro hair oil niche?**
- Listings span $2.90–$47.53; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 9,652 reviews — the moat a new listing must climb.
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