---
title: "Sol De Janeiro Body Oil — $696K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-body-oil"
last_updated: "2026-08-10T04:11:32.722Z"
locale: en
meta:
description: "Niche score 45/100 · $696K/yr market · 259K searches/yr · $36.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $696K/yr market · 259K searches/yr · $36.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sol De Janeiro Body Oil — $696K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro body oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 14Conversion 77Competition 14Returns 96Price range 91Avg price 95Brand share 0Review moat 46Quality gap 20
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.07–$77.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$696K**
$696K/yr · 259K searches
**Review moat**
**Okay****1,942.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro body oil is a $696K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro body oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$546K–$728K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro73% - Palmer's25% - OSEA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
50K30KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-body-oil/trend)
## **Top sol de janeiro body oil search terms**
- **sol de janeiro body oil**65K/yr+6.2%3.3% conv. - **sol de janeiro oil**30K/yr+19.0%5.0% conv. - **palmers brazilian cocoa oil**41K/yr-66.9%2.9% conv. - **bum bum body oil**12K/yr+14.0%7.1% conv. - **brazilian body oil**13K/yr-18.4%0.6% conv. - **palmers brazilian coco firming oil**12K/yr-15.6%3.6% conv. - **palmers firming body oil**9K/yr+24.6%2.2% conv. - **brazilian coco firming oil**11K/yr-37.1%2.3% conv. - **bum bum oil**8K/yr+21.7%7.5% conv. - **brazilian oil**5K/yr+4.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-body-oil/search-terms)
## **Top sol de janeiro body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$70K20%$139K30%$209K40%$278K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Bum Bum Firmeza Body Oil - Stretch Mark Oil**Sol de Janeiro**$48.11**4.7★2,707 rev](https://www.amazon.com/dp/B0BNJWX1KD) [2**Palmers Brazilian Coco Hot Mama Firming Kit Coconut Oil Formula Skin Care Duo with Firming Body Cream (8.8 Oz) + Body Oil (6.6 Fl Oz) Helps Tone Bum Belly & Thighs Provides 48 Hour Moisture**Palmer's**$20.10**4.7★144 rev](https://www.amazon.com/dp/B0FB9L7V19) [3**SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz**Sol de Janeiro**$48.02**4.6★281 rev](https://www.amazon.com/dp/B0F5L344ZX) [4**Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))**Sol de Janeiro**$34.04**4.6★2,310 rev](https://www.amazon.com/dp/B0BNYSK82F) [5**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**4.7★1,958 rev](https://www.amazon.com/dp/B0FB9LRL1V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Bum Bum Cream and Firmeza Body Oil Bundle**Sol de Janeiro**$77.39**34 rev4mo ago](https://www.amazon.com/dp/B0GP3JH7JF) [**Palmers Brazilian Coco Hot Mama Firming Kit Coconut Oil Formula Skin Care Duo with Firming Body Cream (8.8 Oz) + Body Oil (6.6 Fl Oz) Helps Tone Bum Belly & Thighs Provides 48 Hour Moisture**Palmer's**$20.10**144 rev1y ago](https://www.amazon.com/dp/B0FB9L7V19) [**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**1,958 rev1y ago](https://www.amazon.com/dp/B0FB9LRL1V) [**SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz**Sol de Janeiro**$48.02**281 rev1y ago](https://www.amazon.com/dp/B0F5L344ZX) [**Sol de Janeiro Delicia Drench Shower Oil 13 fl oz**Sol de Janeiro**$24.78**1,447 rev1y ago](https://www.amazon.com/dp/B0DS6NQW3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Bum Bum Cream and Firmeza Body Oil Bundle**Sol de Janeiro**$77.39**5.0★**▲ 294%**](https://www.amazon.com/dp/B0GP3JH7JF) [**Palmers Brazilian Coco Hot Mama Firming Kit Coconut Oil Formula Skin Care Duo with Firming Body Cream (8.8 Oz) + Body Oil (6.6 Fl Oz) Helps Tone Bum Belly & Thighs Provides 48 Hour Moisture**Palmer's**$20.10**4.7★**▲ 77%**](https://www.amazon.com/dp/B0FB9L7V19) [**OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare**OSEA**$51.76**4.5★**▲ 66%**](https://www.amazon.com/dp/B004L17FKC) [**Sol de Janeiro Rio Sunset Glow Oil 75ml**Sol de Janeiro**$33.99**4.6★**▲ 31%**](https://www.amazon.com/dp/B0BF46NHWY) [**SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz**Sol de Janeiro**$48.02**4.6★**— 6%**](https://www.amazon.com/dp/B0F5L344ZX)
**~~View all trending →~~**
## **What buyers say about sol de janeiro body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Amazing Scent”*
**Moist/Dry**11%
*“Super hydrating”*
**Soft Feel**9%
*“Silky Soft”*
**Quality-Overall**4%
*“The Firmeza Body Oil is a fantastic addition to the cream”*
**Brightness/Shine/Glow**4%
*“Gives a great glow”*
**Absorbency**3%
*“They absorb well”*
**Suitability Combination Skin**3%
*“great for my skin”*
**Value For Money**3%
*“reasonably priced”*
**Suitability Dry Skin**3%
*“very effective for dry skin”*
**Oily/Greasy**2%
*“absorbs well without feeling greasy”*
### **What buyers complain about **
**Smell**26%
*“Dislike the smell”*
**Value For Money**10%
*“Too expensive”*
**Oily/Greasy**4%
*“Very greasy”*
**Moist/Dry**3%
*“Not very hydrating”*
**Leak-Proof**2%
*“This kind of leaks when you turn it on its side”*
**Size-Overall**2%
*“Tiny Bottle”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Thickness**2%
*“It goes on thick”*
**Skin Health**2%
*“Rather sticky and thick for my sensitive skin,”*
**Suitability Dry Skin**1%
*“I've always had a problem with dry skin”*
### **Top return reasons **
**Smell**38%
**Leak-Proof**14%
**Oily/Greasy**7%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Color**5%
**Value For Money**4%
**Motor Power**3%
**Functionality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is sol de janeiro body oil profitable to sell on Amazon United States?**
- The niche generates $696K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sol de janeiro body oil niche?**
- 3 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sol de janeiro body oil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
- **When does demand for sol de janeiro body oil peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the sol de janeiro body oil niche?**
- Listings span $12.07–$77.39; the average listing price is $36.39 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.
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