---
title: "Sol De Janeiro 71 — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-71"
last_updated: "2026-08-10T07:40:17.221Z"
locale: en
meta:
description: "Niche score 48/100 · $78K/yr market · 192K searches/yr · $25.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $78K/yr market · 192K searches/yr · $25.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sol De Janeiro 71 — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro 71**
**Skip it**
Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 14Conversion 20Competition 53Returns 100Price range 82Avg price 95Brand share 56Review moat 24Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.02–$65.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,274.18**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$78K**
$78K/yr · 192K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sol de janeiro 71 is a $78K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro 71 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **82%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**21%**
- Paris Corner19% - zimaya15% - PHLUR13% - Lattafa13% - Al-Rehab11% - SCENT BEAUTY8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
125K75KPrime Day '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 15.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-71/trend)
## **Top sol de janeiro 71 search terms**
- **caramel perfume**65K/yr-15.3%1.3% conv. - **ice cream perfume**9K/yr+7.7%0.2% conv. - **molten caramel perfume**18K/yr-13.5%2.7% conv. - **carmel perfume**15K/yr-16.6%1.5% conv. - **phlur caramel skin**8K/yr-8.0%5.3% conv. - **caramel vanilla perfume**8K/yr-10.3%1.6% conv. - **caramel perfume for women**7K/yr-15.1%1.1% conv. - **caramel latte perfume**6K/yr-1.0%0.0% conv. - **tiramisu caramel perfume**15K/yr-68.6%3.8% conv. - **zimaya tiramisu caramel perfume**4K/yr+22.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-71/search-terms)
## **Top sol de janeiro 71 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**zimaya Tiramisu Caramel for Unisex Eau De Parfum 3.4 Fl. Oz**zimaya**$27.14**4.4★540 rev](https://www.amazon.com/dp/B0DLWCXVG9) [2**Paris Corner | Molten Caramel Perfume 3.4 Fl Oz | Sweet Gourmand Unisex Perfume for Men & Women | Creamy White Chocolate Milky Caramel Vanilla Notes | Long-Lasting Fragrance for All**Paris Corner**$27.31**4.2★284 rev](https://www.amazon.com/dp/B0F1DJR6V1) [3**PHLUR Caramel Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.83**4.0★245 rev](https://www.amazon.com/dp/B0DC7297FP) [4**Sabrina Carpenter Eau de Parfum - Caramel Dream - 1 fl oz**SCENT BEAUTY**$27.58**4.4★1,010 rev](https://www.amazon.com/dp/B0CCQJ43HD) [5**Al-Rehab Caramello Eau de Parfum Spray 1.69 Fl Oz (50 ml)**Al-Rehab**$10.16**3.8★99 rev](https://www.amazon.com/dp/B0FTKHT6R6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Caramel Skin Body Mist 3 Fl Oz Hair and Body Perfume for Women**PHLUR**$29.16**19 rev2mo ago](https://www.amazon.com/dp/B0DC25281Y) [**Molten Caramel by Paris Corner for Unisex - 3.4 oz EDP Spray**Paris Corner**$33.46**4 rev3mo ago](https://www.amazon.com/dp/B0G49R4HYT) [**Bodycology Long-Lasting Fragrance Body Mist Caramel Indulgence 8 fl oz**Bodycology**$5.02**112 rev5mo ago](https://www.amazon.com/dp/B0GM3QWQ57) [**Sttes Caramel Toast Eau de Parfum Warm Gourmand Fragrance with Vanilla Coffee Chocolate Notes 100ml**Sttes**$25.77**33 rev5mo ago](https://www.amazon.com/dp/B0GJZ539T7) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**2,544 rev8mo ago](https://www.amazon.com/dp/B0FM2CCBS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molten Caramel by Paris Corner for Unisex - 3.4 oz EDP Spray**Paris Corner**$33.46**5.0★**▲ 538%**](https://www.amazon.com/dp/B0G49R4HYT) [**Bodycology Long-Lasting Fragrance Body Mist Caramel Indulgence 8 fl oz**Bodycology**$5.02**4.4★**▲ 440%**](https://www.amazon.com/dp/B0GM3QWQ57) [**Sttes Caramel Toast Eau de Parfum Warm Gourmand Fragrance with Vanilla Coffee Chocolate Notes 100ml**Sttes**$25.77**3.4★**▲ 291%**](https://www.amazon.com/dp/B0GJZ539T7) [**PHLUR Caramel Skin Body Mist 3 Fl Oz Hair and Body Perfume for Women**PHLUR**$29.16**4.4★**▲ 213%**](https://www.amazon.com/dp/B0DC25281Y) [**SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz**Sol de Janeiro**$34.19**4.7★**▲ 207%**](https://www.amazon.com/dp/B09X3HB2BR)
**~~View all trending →~~**
## **What buyers say about sol de janeiro 71**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Clean smell”*
**Value For Money**4%
*“Cant beat this price”*
**Durability**4%
*“It has good longevity”*
**Quality-Overall**2%
*“Bottle quality is really nice”*
**Size-Overall**1%
*“Great size”*
**Soft Feel**1%
*“it's very soft”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Gifting Purpose**1%
*“Nice Gift”*
**Ease Of Use**1%
*“It goes on easy”*
**Weight Light**0%
*“The spray is lightweight”*
### **What buyers complain about **
**Smell**61%
*“Smells like coconut”*
**Durability**7%
*“Can broken though”*
**Alcohol Content**4%
*“Smells like alcohol”*
**Value For Money**3%
*“Expensive”*
**Advertised Vs Actual Product**2%
*“Very deceiving”*
**Strength**1%
*“Not strong”*
**Leak-Proof**1%
*“Leaked everywhere”*
**Quality-Overall**1%
*“Cheap made”*
**Size-Overall**1%
*“Really big”*
**Allergies**1%
*“Irritation to my skin”*
### **Top return reasons **
**Smell**72%
**Leak-Proof**6%
**Advertised Vs Actual Product**5%
**Size-Overall**3%
**Product Condition**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Oily/Greasy**1%
**Quality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is sol de janeiro 71 profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 28 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sol de janeiro 71 niche?**
- 15 brands and 156 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sol de janeiro 71?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.1%.
- **When does demand for sol de janeiro 71 peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 15.5× the quietest.
- **What does it cost to enter the sol de janeiro 71 niche?**
- Listings span $5.02–$65.88; the average listing price is $25.72 (sweet spot $15–$100). The average incumbent carries 5,274 reviews — the moat a new listing must climb.
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