---
title: "Sol De Janeiro 68 — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-68"
last_updated: "2026-08-09T21:35:30.334Z"
locale: en
meta:
description: "Niche score 38/100 · $120K/yr market · 141K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $120K/yr market · 141K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sol De Janeiro 68 — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **sol de janeiro 68**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 38Competition 7Returns 99Price range 87Avg price 95Brand share 0Review moat 23Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$58.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$120K**
$120K/yr · 141K searches
**Review moat**
**Bad****8,010.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro 68 is a $120K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro 68 market data**
- **Units sold / yr**
- **4K–5K**
- avg 750–1,000/product
- **Revenue / yr**
- **$111K–$139K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#14,327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro94% - Splash Brothers Customized3% - MeiPlumLai3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-68/trend)
## **Top sol de janeiro 68 search terms**
- **cheirosa 68**26K/yr+22.8%5.6% conv. - **68 perfume**20K/yr-14.7%4.8% conv. - **sol janeiro 68**11K/yr+54.7%5.7% conv. - **rio de janeiro 68**5K/yr+3.8%4.3% conv. - **sol de janeiro 68 mini**7K/yr-26.5%2.3% conv. - **perfume 68**4K/yr-8.5%3.5% conv. - **soldejaneiro 68**2K/yr-1.3%6.6% conv. - **sdj 68**2K/yr+8.3%2.6% conv. - **brazilian crush perfume 68**805/yr-10.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sol-de-janeiro-68/search-terms)
## **Top sol de janeiro 68 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$54K60%$72K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.47**4.6★20,835 rev](https://www.amazon.com/dp/B0B1HB719V) [2**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$34.85**4.6★20,835 rev](https://www.amazon.com/dp/B0B1H2MDCX) [3**SOL DE JANEIRO Beija Flor Jet Set**Sol de Janeiro**$30.20**4.7★19,389 rev](https://www.amazon.com/dp/B0BZWWB6FB) [4**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**3.9★176 rev](https://www.amazon.com/dp/B0G2MQWN7Z) [5**68th Birthday Decorations for Women Men Adjustable Embroidered Vintage 1956 Hat Limited Edition Turning 68 Year Old Dad Mom Gifts Baseball Cap Funny 68 Year Old Birthday Gifts for Grandpa Grandma**Splash Brothers Customized**$14.36**4.7★54 rev](https://www.amazon.com/dp/B0CFXKMQRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**176 rev3mo ago](https://www.amazon.com/dp/B0G2MQWN7Z) [**MeiPlumLai Perfume Fragrance Mist Hair & Body Perfume Spray Set Long-Lasting Fresh Fruity Spray for Women Travel Size Mini Fragrance Mist Gift Set 5 Scents(40.59.62.68.71)**MeiPlumLai**$9.93**339 rev1y ago](https://www.amazon.com/dp/B0FCDWLV2F) [**Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 68)**Sol de Janeiro**$58.52**73 rev1y ago](https://www.amazon.com/dp/B0F5QWD192) [**68th Birthday Decorations for Women Men Adjustable Embroidered Vintage 1956 Hat Limited Edition Turning 68 Year Old Dad Mom Gifts Baseball Cap Funny 68 Year Old Birthday Gifts for Grandpa Grandma**Splash Brothers Customized**$14.36**54 rev2y ago](https://www.amazon.com/dp/B0CFXKMQRH) [**Sol de Janeiro Beija Flor Body Wash 385mL/13.0 fl oz.**Sol de Janeiro**$24.74**2,381 rev2y ago](https://www.amazon.com/dp/B0BZFB2YRJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**68th Birthday Decorations for Women Men Adjustable Embroidered Vintage 1956 Hat Limited Edition Turning 68 Year Old Dad Mom Gifts Baseball Cap Funny 68 Year Old Birthday Gifts for Grandpa Grandma**Splash Brothers Customized**$14.36**4.7★**▲ 324%**](https://www.amazon.com/dp/B0CFXKMQRH) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)**Sol de Janeiro**$25.56**3.9★**▲ 292%**](https://www.amazon.com/dp/B0G2MQWN7Z) [**MeiPlumLai Perfume Fragrance Mist Hair & Body Perfume Spray Set Long-Lasting Fresh Fruity Spray for Women Travel Size Mini Fragrance Mist Gift Set 5 Scents(40.59.62.68.71)**MeiPlumLai**$9.93**3.6★**▲ 51%**](https://www.amazon.com/dp/B0FCDWLV2F) [**Sol de Janeiro Beija Flor Body Wash 385mL/13.0 fl oz.**Sol de Janeiro**$24.74**4.5★**▲ 12%**](https://www.amazon.com/dp/B0BZFB2YRJ) [**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.47**4.6★**— 10%**](https://www.amazon.com/dp/B0B1HB719V)
**~~View all trending →~~**
## **What buyers say about sol de janeiro 68**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“scent is subtle”*
**Value For Money**4%
*“Worth the money”*
**Size-Overall**3%
*“Its a perfect size to carry in my bag”*
**Quality-Overall**3%
*“Excelente kit muy bueno”*
**Durability**2%
*“lasts throughout the day”*
**Advertised Vs Actual Product**2%
*“Read description well”*
**Ease Of Use**2%
*“really easy to use”*
**Soft Feel**2%
*“Its a soft”*
**Ease Of Application**1%
*“Application is simple”*
**Adhesion/Stickiness**1%
*“absorbs well without being sticky”*
### **What buyers complain about **
**Smell**44%
*“Very artificial smell”*
**Value For Money**8%
*“Not worth price”*
**Size-Overall**6%
*“So small”*
**Durability**5%
*“Broke immediately”*
**Quality-Overall**3%
*“terrible quality broke inmediatly”*
**Advertised Vs Actual Product**2%
*“Not the same”*
**Moist/Dry**2%
*“What's worse is that it got me soaked when I opened it”*
**Defective Material/Parts**2%
*“Product arrived broken very sad”*
**Adhesion/Stickiness**1%
*“The stick broke in two days of using it”*
**Texture/Consistency-Overall**1%
*“Bad consistency”*
### **Top return reasons **
**Smell**52%
**Size-Overall**15%
**Durability**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**3%
**Value For Money**2%
**Product Condition**1%
**Texture/Consistency-Overall**1%
**Thickness**1%
## **Common questions**
- **Is sol de janeiro 68 profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sol de janeiro 68 niche?**
- 3 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sol de janeiro 68?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for sol de janeiro 68 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the sol de janeiro 68 niche?**
- Listings span $9.93–$58.52; the average listing price is $27.83 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.
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