---
title: "Softball Hair Ties — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/softball-hair-ties"
last_updated: "2026-08-10T00:10:31.558Z"
locale: en
meta:
description: "Niche score 62/100 · $39K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $39K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softball Hair Ties — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **softball hair ties**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 95Conversion 66Competition 75Returns 97Price range 43Avg price 43Brand share 76Review moat 75Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+116.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Great****496.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.16**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.52–$23.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 59K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, softball hair ties is a $39K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball hair ties market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$45K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#1,216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**38%**
- WILLBOND32% - Norme10% - Chuangdi7% - Waydress6% - HipGirl4% - Suncalla3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +116.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/softball-hair-ties/trend)
## **Top softball hair ties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**20 Pieces Softball Scrunchies Gifts for Girls Softball Party Favors Hair Ties Bulk Hair Accessories for Girls Women Goodie Bags Favors**WILLBOND**$8.39**4.6★1,283 rev](https://www.amazon.com/dp/B082KNDJ87) [2**WILLBOND 32 Pcs Softball Hair Ties for Girls Softball Hair Scrunchies Accessories Elastic Sports Ribbon Bracelet for Players Coaches Teams Stocking Stuffers**WILLBOND**$7.95**4.7★980 rev](https://www.amazon.com/dp/B07VRY7J9S) [3**Chuangdi 100 Pcs Softball Elastic Hair Ties for Girls and Women Nylon Hairband Elastics Ponytail Soft Hairband No Crease Damage for Girls Thick Straight Curly Hair Multi Colored**Chuangdi**$11.73**4.3★17 rev](https://www.amazon.com/dp/B0FBRH2N51) [4**WILLBOND 24 Pcs Softball Hair Accessories Baseball Hair Ties Sports Elastic Headband Girls Accessories for Girls Softball Baseball Players (Classic Color)**WILLBOND**$6.67**4.6★1,373 rev](https://www.amazon.com/dp/B07V6CSLS2) [5**Norme 12 Pcs Softball Hair Ties Softball Mom Gifts Sports Elastic Hair Accessories Ribbons Scrunchies Headbands Ponytail Holders Party Favor Goodie Bag Stuffer Gear for Team Player Women Multicolor**Norme**$6.77**4.6★1,946 rev](https://www.amazon.com/dp/B07VW6C22S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Riceshoot 24 Pcs Ice Cream Drip Softball Scrunchies for Women Softball Ice Cream Drip Party Favors for Team Women Sport Birthday Gifts Sport Supplies**Riceshoot**$12.04**5 rev4mo ago](https://www.amazon.com/dp/B0GKPBMMKZ) [**Suncalla 24 Set Golden Softball Hair Ties Bracelets with Card High School Softball Senior Night Hair Accessories Game Day with Black Elastics Girls Gifts for Teen Sport Lovers**Suncalla**$12.04**7 rev7mo ago](https://www.amazon.com/dp/B0G6D8BWTT) [**AXEN 16PCS Softball Hair Scrunchies Sport Elastics Hair Ties Silk Scrunchies for Cheerleading Sports Fans**AXEN**$8.79**12 rev10mo ago](https://www.amazon.com/dp/B0FPFZD9L5) [**Softball Hair Ties 12 Pieces Hair Accessories No Crease Hair Elastics Set for Women Girls Players - Team Gifts Baseball Party Favors (Yellow Softball Style)**FOJOO**$5.91**20 rev1y ago](https://www.amazon.com/dp/B0FBX53DZP) [**Chuangdi 100 Pcs Softball Elastic Hair Ties for Girls and Women Nylon Hairband Elastics Ponytail Soft Hairband No Crease Damage for Girls Thick Straight Curly Hair Multi Colored**Chuangdi**$11.73**17 rev1y ago](https://www.amazon.com/dp/B0FBRH2N51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Riceshoot 24 Pcs Ice Cream Drip Softball Scrunchies for Women Softball Ice Cream Drip Party Favors for Team Women Sport Birthday Gifts Sport Supplies**Riceshoot**$12.04**3.8★**▲ 83%**](https://www.amazon.com/dp/B0GKPBMMKZ) [**AXEN 16PCS Softball Hair Scrunchies Sport Elastics Hair Ties Silk Scrunchies for Cheerleading Sports Fans**AXEN**$8.79**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FPFZD9L5) [**Suncalla 24 Set Golden Softball Hair Ties Bracelets with Card High School Softball Senior Night Hair Accessories Game Day with Black Elastics Girls Gifts for Teen Sport Lovers**Suncalla**$12.04**4.8★**▲ 68%**](https://www.amazon.com/dp/B0G6D8BWTT) [**40 Pcs Softball Charm Bracelets and Sport Hairbands Set - Adjustable Inspirational Softball Beads Wristband Softball Scrunchies for Athlete Teens Adults - Multicolor**Sfcddtlg**$13.87**4.6★**▲ 47%**](https://www.amazon.com/dp/B0C586S95F) [**Suncalla 36 Pcs Softball Party Favor Gift Softballs Charm Bracelets Hair Scrunchies Cards Bulk Softball Team Gifts Goodie Bags Stuffers for Sport Theme Birthday Party Decoration Supplies Group**Suncalla**$14.11**5.0★**▲ 39%**](https://www.amazon.com/dp/B0DY7XTRZ8)
**~~View all trending →~~**
## **What buyers say about softball hair ties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Color**13%
*“The colors are super pretty and cute”*
**Value For Money**10%
*“Good price”*
**Gifting Purpose**9%
*“Great gift”*
**Stretchability/Expandability/Elasticity**9%
*“Nice stretch”*
**Durability**8%
*“do not break easily”*
**Suitability Straight Hair**8%
*“Beautiful silky hair ties great for gift/snack bags for softball teams”*
**Ease Of Use**5%
*“easy to use”*
**Soft Feel**5%
*“They have a soft, silky texture”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**36%
*“Zero stretch”*
**Quality-Overall**21%
*“Not as good of a quality as I normally expect”*
**Suitability Long Hair**11%
*“theres not a lot of fabric so on adult hair the fabric gets a bit lost”*
**Functionality-Overall**9%
*“need more work done”*
**Durability**9%
*“broke after a few wears”*
**Advertised Vs Actual Product**3%
*“Misrepresented”*
**Value For Money**3%
*“definitely not worth the price for what I received”*
### **Top return reasons **
**Size-Overall**19%
**Quality-Overall**14%
**Color**10%
**Material Quality**9%
**Advertised Vs Actual Product**9%
**Stretchability/Expandability/Elasticity**7%
**Value For Money**5%
**Suitability Colored Hair**5%
**Strength**3%
**Suitability Long Hair**3%
## **Common questions**
- **Is softball hair ties profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the softball hair ties niche?**
- 26 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in softball hair ties?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Quality-Overall, Suitability Long Hair. The return rate is 0.5%.
- **When does demand for softball hair ties peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the softball hair ties niche?**
- Listings span $3.52–$23.65; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.
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