[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-soft-locs-36-inch":3,"research-sidebar-rollups":644},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":398,"brandShare":411,"products":432,"feedback":487,"searchTerms":580,"related":609,"lastUpdated":35},"ffe4b4107bbc849ccd21ee62d4e4d599","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":28,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":26,"brandCountYearAgo":26,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":30,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":28,"top20BrandShare":28,"primePct":28,"oosRate":30},11229,19107,-0.135,-0.1254,0.0294,0.9664,4.6,1085,19.99,17.98,22.56,6,1000,1,0.0124,0,"soft locs 36 inch","soft-locs-36-inch","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsoft-locs-36-inch","Hair Extensions","2026-07-13T18:11:31.266504+00:00",7,[],824,750,100,250,14992,19990,40,220,{"score":47,"verdict":48,"components":49},32,"skip",[50,55,58,62,64,67,70,75,78,81],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",3,0.15,11229.3,{"key":56,"score":57,"weight":53,"raw":18},"growth",19,{"key":59,"score":60,"weight":61,"raw":19},"conversion",37,0.1,{"key":63,"score":52,"weight":53,"raw":20},"competition",{"key":65,"score":66,"weight":61,"raw":20},"brandShare",8,{"key":68,"score":69,"weight":61,"raw":21},"qualityGap",25,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",60,0.05,1085.17,{"key":76,"score":77,"weight":61,"raw":29},"returns",90,{"key":79,"score":80,"weight":73,"raw":23},"avgPrice",87,{"key":82,"score":83,"weight":73,"raw":28},"priceRange",95,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":397},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,264,266,269,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,348,351,354,357,360,363,366,368,371,374,377,380,383,386,388,391,394],{"week":92,"volume":93},"2024-07-14",2027,{"week":95,"volume":96},"2024-07-21",2041,{"week":98,"volume":99},"2024-07-28",1879,{"week":101,"volume":102},"2024-08-04",2138,{"week":104,"volume":105},"2024-08-11",1895,{"week":107,"volume":108},"2024-08-18",1731,{"week":110,"volume":111},"2024-08-25",1513,{"week":113,"volume":114},"2024-09-01",1507,{"week":116,"volume":117},"2024-09-08",1155,{"week":119,"volume":120},"2024-09-15",1160,{"week":122,"volume":123},"2024-09-22",1146,{"week":125,"volume":126},"2024-09-29",1135,{"week":128,"volume":129},"2024-10-06",1218,{"week":131,"volume":132},"2024-10-13",1106,{"week":134,"volume":135},"2024-10-20",1041,{"week":137,"volume":138},"2024-10-27",950,{"week":140,"volume":141},"2024-11-03",865,{"week":143,"volume":144},"2024-11-10",874,{"week":146,"volume":147},"2024-11-17",1024,{"week":149,"volume":150},"2024-11-24",1124,{"week":152,"volume":153},"2024-12-01",788,{"week":155,"volume":156},"2024-12-08",992,{"week":158,"volume":159},"2024-12-15",996,{"week":161,"volume":162},"2024-12-22",974,{"week":164,"volume":165},"2024-12-29",1125,{"week":167,"volume":168},"2025-01-05",1070,{"week":170,"volume":171},"2025-01-12",980,{"week":173,"volume":174},"2025-01-19",880,{"week":176,"volume":177},"2025-01-26",806,{"week":179,"volume":180},"2025-02-02",675,{"week":182,"volume":183},"2025-02-09",733,{"week":185,"volume":186},"2025-02-16",709,{"week":188,"volume":189},"2025-02-23",708,{"week":191,"volume":192},"2025-03-02",734,{"week":194,"volume":195},"2025-03-09",692,{"week":197,"volume":198},"2025-03-16",667,{"week":200,"volume":201},"2025-03-23",665,{"week":203,"volume":204},"2025-03-30",622,{"week":206,"volume":207},"2025-04-06",505,{"week":209,"volume":210},"2025-04-13",581,{"week":212,"volume":213},"2025-04-20",753,{"week":215,"volume":216},"2025-04-27",555,{"week":218,"volume":219},"2025-05-04",602,{"week":221,"volume":222},"2025-05-11",494,{"week":224,"volume":225},"2025-05-18",506,{"week":227,"volume":228},"2025-05-25",554,{"week":230,"volume":231},"2025-06-01",549,{"week":233,"volume":234},"2025-06-08",514,{"week":236,"volume":237},"2025-06-15",503,{"week":239,"volume":240},"2025-06-22",510,{"week":242,"volume":243},"2025-06-29",543,{"week":245,"volume":246},"2025-07-06",536,{"week":248,"volume":249},"2025-07-13",432,{"week":251,"volume":252},"2025-07-20",478,{"week":254,"volume":255},"2025-07-27",600,{"week":257,"volume":258},"2025-08-03",670,{"week":260,"volume":261},"2025-08-10",538,{"week":263,"volume":234},"2025-08-17",{"week":265,"volume":252},"2025-08-24",{"week":267,"volume":268},"2025-08-31",474,{"week":270,"volume":249},"2025-09-07",{"week":272,"volume":273},"2025-09-14",450,{"week":275,"volume":276},"2025-09-21",347,{"week":278,"volume":279},"2025-09-28",331,{"week":281,"volume":282},"2025-10-05",400,{"week":284,"volume":285},"2025-10-12",390,{"week":287,"volume":288},"2025-10-19",362,{"week":290,"volume":291},"2025-10-26",420,{"week":293,"volume":294},"2025-11-02",252,{"week":296,"volume":297},"2025-11-09",378,{"week":299,"volume":300},"2025-11-16",396,{"week":302,"volume":303},"2025-11-23",507,{"week":305,"volume":306},"2025-11-30",375,{"week":308,"volume":309},"2025-12-07",349,{"week":311,"volume":312},"2025-12-14",320,{"week":314,"volume":315},"2025-12-21",428,{"week":317,"volume":318},"2025-12-28",317,{"week":320,"volume":321},"2026-01-04",455,{"week":323,"volume":324},"2026-01-11",314,{"week":326,"volume":327},"2026-01-18",334,{"week":329,"volume":330},"2026-01-25",258,{"week":332,"volume":333},"2026-02-01",488,{"week":335,"volume":336},"2026-02-08",323,{"week":338,"volume":339},"2026-02-15",243,{"week":341,"volume":342},"2026-02-22",247,{"week":344,"volume":345},"2026-03-01",460,{"week":347,"volume":315},"2026-03-08",{"week":349,"volume":350},"2026-03-15",285,{"week":352,"volume":353},"2026-03-22",302,{"week":355,"volume":356},"2026-03-29",304,{"week":358,"volume":359},"2026-04-05",289,{"week":361,"volume":362},"2026-04-12",226,{"week":364,"volume":365},"2026-04-19",287,{"week":367,"volume":362},"2026-04-26",{"week":369,"volume":370},"2026-05-03",298,{"week":372,"volume":373},"2026-05-10",269,{"week":375,"volume":376},"2026-05-17",241,{"week":378,"volume":379},"2026-05-24",251,{"week":381,"volume":382},"2026-05-31",297,{"week":384,"volume":385},"2026-06-07",443,{"week":387,"volume":324},"2026-06-14",{"week":389,"volume":390},"2026-06-21",290,{"week":392,"volume":393},"2026-06-28",359,{"week":395,"volume":396},"2026-07-05",238,false,[399,400,401,402,403,404,405,406,407,408,409,410],0.9581242679699814,0.7755975533930044,0.7758231270876411,0.6432609858727244,0.5868257893070999,0.6725437932690995,1.547247567129864,1.6627287669120023,1.2804231274089712,1.1066269502725683,0.9682959706818464,1.0508392337563646,{"top":412,"otherBrandCount":30,"otherClickShare":431},[413,416,419,422,425,428],{"brand":414,"clickShare":415},"desire4hair",0.5741,{"brand":417,"clickShare":418},"Mytarku",0.2394,{"brand":420,"clickShare":421},"Datuoda",0.0528,{"brand":423,"clickShare":424},"Toniola",0.0512,{"brand":426,"clickShare":427},"Vemet",0.0488,{"brand":429,"clickShare":430},"Generic",0.0336,0.00009999999999998899,[433,443,451,460,469,478],{"asin":434,"title":435,"brand":414,"imageUrl":436,"price":437,"rating":438,"reviews":439,"clickShare90":415,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B092W2LC4V","36 Inch 7 Packs Soft Locs Crochet Hair Whole Strand No Extended Long New Faux Locs Pre-looped Super Lightweight Synthetic Crochet Hair Braids For Black Women (36inch 7packs 1b)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51B63Dk-wsS.jpg",20.93,4.7,2132,0.5207,"2021-04-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB092W2LC4V",{"asin":444,"title":445,"brand":417,"imageUrl":446,"price":24,"rating":21,"reviews":447,"clickShare90":418,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0DNMND9BL","7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51q4SopyufL.jpg",1597,0.2211,"2024-11-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DNMND9BL",{"asin":452,"title":453,"brand":420,"imageUrl":454,"price":455,"rating":21,"reviews":456,"clickShare90":421,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B09WMP1BJD","6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RdSHurDJL.jpg",19.69,1591,0.0531,"2022-03-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09WMP1BJD",{"asin":461,"title":462,"brand":423,"imageUrl":463,"price":464,"rating":21,"reviews":465,"clickShare90":424,"clickShare360":466,"launchDate":467,"amazonUrl":468},"B0B4S2CWYB","7 Packs Soft Locs 36 inch Goddess Locs Faux Locs Crochet Hair for Black Women Whole Strand Pre-looped Long New Locs Crochet Natural Black Locs Curly Braiding Hair Extension","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51umRV1Lx2L.jpg",20.39,885,0.1051,"2022-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B4S2CWYB",{"asin":470,"title":471,"brand":426,"imageUrl":472,"price":25,"rating":473,"reviews":474,"clickShare90":427,"clickShare360":475,"launchDate":476,"amazonUrl":477},"B0DZ23F3QH","Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519X3PFfonL.jpg",4.5,200,0.0597,"2025-05-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZ23F3QH",{"asin":479,"title":480,"brand":429,"imageUrl":481,"price":482,"rating":21,"reviews":483,"clickShare90":430,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B0FNJF2GFH","Soft Locs 36 Inch 7 Packs Crochet Hair Faux Locs Pre-looped Super Lightweight Goddess Locs Synthetic Crochet Hair Braids For Black Women (1B 36 Inch (Pack of 7))","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414Y0ZlIA7L.jpg",18.39,106,0.0403,"2025-08-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNJF2GFH",{"love":488,"hate":542,"returnReasons":554},[489,496,503,509,514,521,526,531,535,539],{"topic":490,"percentOfMentions":491,"verbatims":492},"Soft Feel",0.2843,[493,494,495],"Soft and light weight","Very nice and soft","they so soft",{"topic":497,"percentOfMentions":498,"verbatims":499},"Hair Styling",0.1471,[500,501,502],"I Like The Hair Its Nice","Beautiful hair and worked well","I recommend this hair because its really nice",{"topic":504,"percentOfMentions":505,"verbatims":506},"Size-Overall",0.0882,[507,508],"The length was just right","true to length if you dip them in hot water they will straighten out",{"topic":510,"percentOfMentions":505,"verbatims":511},"Advertised Vs Actual Product",[512,513],"Exactly what I needed","Literally exactly what I was looking for",{"topic":515,"percentOfMentions":516,"verbatims":517},"Weight Light",0.0784,[518,519,520],"I love them very light weight","Light weight","It's really easy to use I did my hair myself, I used a pk and a half and it wasn't that heavy",{"topic":522,"percentOfMentions":516,"verbatims":523},"Value For Money",[524,525],"value for the price","Worth it get it now",{"topic":527,"percentOfMentions":528,"verbatims":529},"Design-Overall",0.0588,[530],"an even better look",{"topic":532,"percentOfMentions":528,"verbatims":533},"Recycle\u002FReuse",[534],"with proper maintenance they are reusable",{"topic":536,"percentOfMentions":19,"verbatims":537},"Ease Of Application",[538],"Easy to apply",{"topic":540,"percentOfMentions":19,"verbatims":541},"Ease Of Use",[520],[543,548,551],{"topic":544,"percentOfMentions":545,"verbatims":546},"Suitability Short Hair",0.3333,[547],"Wasn't enough to do my hair",{"topic":504,"percentOfMentions":545,"verbatims":549},[550],"it was way too long for me",{"topic":510,"percentOfMentions":545,"verbatims":552},[553],"Not as described",[555,557,560,563,566,569,572,574,576,578],{"reason":510,"pct":556},0.3457,{"reason":558,"pct":559},"Suitability Long Hair",0.1605,{"reason":561,"pct":562},"Defective Material\u002FParts",0.1481,{"reason":564,"pct":565},"Texture\u002FConsistency-Overall",0.0741,{"reason":567,"pct":568},"Color",0.0556,{"reason":570,"pct":571},"Certifications",0.037000000000000005,{"reason":573,"pct":571},"Thin",{"reason":575,"pct":571},"Suitability Curly Hair",{"reason":577,"pct":571},"Weight Heavy",{"reason":579,"pct":571},"Product Condition",[581,585,590,595,600,605],{"term":31,"volume":582,"growthQoq":583,"conversionRate":584},8720,-0.1041,0.0325,{"term":586,"volume":587,"growthQoq":588,"conversionRate":589},"36 inch soft locs",4336,-0.2328,0.0583,{"term":591,"volume":592,"growthQoq":593,"conversionRate":594},"36 inch faux locs",2057,-0.1089,0.0226,{"term":596,"volume":597,"growthQoq":598,"conversionRate":599},"36 inch locs",2063,-0.1485,0.0326,{"term":601,"volume":602,"growthQoq":603,"conversionRate":604},"faux locs 36 inch",1848,0.0696,0.0365,{"term":606,"volume":607,"growthQoq":608,"conversionRate":30},"faux locs crochet hair 36 inches",83,1.2727,[610,617,622,628,633,638],{"title":611,"href":612,"score":613,"verdict":614,"marketSize":615,"growth90":616},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":618,"href":619,"score":613,"verdict":614,"marketSize":620,"growth90":621},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":623,"href":624,"score":613,"verdict":625,"marketSize":626,"growth90":627},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":629,"href":630,"score":613,"verdict":614,"marketSize":631,"growth90":632},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":634,"href":635,"score":613,"verdict":625,"marketSize":636,"growth90":637},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":639,"href":640,"score":641,"verdict":614,"marketSize":642,"growth90":643},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[645,652,655,662,669,676,683,690,697,704,711,718,725,732,739,746,753,760,767,773],{"nodeId":646,"label":647,"slug":648,"href":649,"nichesTracked":650,"marketSizeTotal":651},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":653,"marketSizeTotal":654},10978,8129370268,{"nodeId":656,"label":657,"slug":658,"href":659,"nichesTracked":660,"marketSizeTotal":661},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":663,"label":664,"slug":665,"href":666,"nichesTracked":667,"marketSizeTotal":668},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":670,"label":671,"slug":672,"href":673,"nichesTracked":674,"marketSizeTotal":675},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":677,"label":678,"slug":679,"href":680,"nichesTracked":681,"marketSizeTotal":682},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":684,"label":685,"slug":686,"href":687,"nichesTracked":688,"marketSizeTotal":689},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":691,"label":692,"slug":693,"href":694,"nichesTracked":695,"marketSizeTotal":696},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":733,"label":734,"slug":735,"href":736,"nichesTracked":737,"marketSizeTotal":738},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":740,"label":741,"slug":742,"href":743,"nichesTracked":744,"marketSizeTotal":745},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":754,"label":755,"slug":756,"href":757,"nichesTracked":758,"marketSizeTotal":759},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":761,"label":762,"slug":763,"href":764,"nichesTracked":765,"marketSizeTotal":766},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":768,"label":769,"slug":770,"href":771,"nichesTracked":66,"marketSizeTotal":772},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":778,"marketSizeTotal":779},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]