---
title: "Soft Locs 36 Inch — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soft-locs-36-inch"
last_updated: "2026-08-05T18:50:20.077Z"
locale: en
meta:
description: "Niche score 32/100 · $11K/yr market · 19K searches/yr · $19.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $11K/yr market · 19K searches/yr · $19.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soft Locs 36 Inch — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **soft locs 36 inch**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 19Conversion 37Competition 3Returns 90Price range 95Avg price 87Brand share 8Review moat 60Quality gap 25
**Price range**
**Incredible****$17.98–$22.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,085.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$11K**
$11K/yr · 19K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, soft locs 36 inch is a $11K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 32/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft locs 36 inch market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#824**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **220 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**7**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- desire4hair57% - Mytarku24% - Datuoda5% - Toniola5% - Vemet5% - Generic3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soft-locs-36-inch/trend)
## **Top soft locs 36 inch search terms**
- **soft locs 36 inch**9K/yr-10.4%3.3% conv. - **36 inch soft locs**4K/yr-23.3%5.8% conv. - **36 inch faux locs**2K/yr-10.9%2.3% conv. - **36 inch locs**2K/yr-14.8%3.3% conv. - **faux locs 36 inch**2K/yr+7.0%3.6% conv. - **faux locs crochet hair 36 inches**83/yr+127.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soft-locs-36-inch/search-terms)
## **Top soft locs 36 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$3K45%$5K60%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**36 Inch 7 Packs Soft Locs Crochet Hair Whole Strand No Extended Long New Faux Locs Pre-looped Super Lightweight Synthetic Crochet Hair Braids For Black Women (36inch 7packs 1b)**desire4hair**$20.93**4.7★2,132 rev](https://www.amazon.com/dp/B092W2LC4V) [2**7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))**Mytarku**$17.98**4.6★1,597 rev](https://www.amazon.com/dp/B0DNMND9BL) [3**6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)**Datuoda**$19.69**4.6★1,591 rev](https://www.amazon.com/dp/B09WMP1BJD) [4**7 Packs Soft Locs 36 inch Goddess Locs Faux Locs Crochet Hair for Black Women Whole Strand Pre-looped Long New Locs Crochet Natural Black Locs Curly Braiding Hair Extension**Toniola**$20.39**4.6★885 rev](https://www.amazon.com/dp/B0B4S2CWYB) [5**Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B**Vemet**$22.56**4.5★200 rev](https://www.amazon.com/dp/B0DZ23F3QH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft Locs 36 Inch 7 Packs Crochet Hair Faux Locs Pre-looped Super Lightweight Goddess Locs Synthetic Crochet Hair Braids For Black Women (1B 36 Inch (Pack of 7))**Generic**$18.39**106 rev10mo ago](https://www.amazon.com/dp/B0FNJF2GFH) [**Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B**Vemet**$22.56**200 rev1y ago](https://www.amazon.com/dp/B0DZ23F3QH) [**7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))**Mytarku**$17.98**1,597 rev1y ago](https://www.amazon.com/dp/B0DNMND9BL) [**7 Packs Soft Locs 36 inch Goddess Locs Faux Locs Crochet Hair for Black Women Whole Strand Pre-looped Long New Locs Crochet Natural Black Locs Curly Braiding Hair Extension**Toniola**$20.39**885 rev3y ago](https://www.amazon.com/dp/B0B4S2CWYB) [**6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)**Datuoda**$19.69**1,591 rev4y ago](https://www.amazon.com/dp/B09WMP1BJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**36 Inch 7 Packs Soft Locs Crochet Hair Whole Strand No Extended Long New Faux Locs Pre-looped Super Lightweight Synthetic Crochet Hair Braids For Black Women (36inch 7packs 1b)**desire4hair**$20.93**4.7★**▲ 10%**](https://www.amazon.com/dp/B092W2LC4V) [**7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))**Mytarku**$17.98**4.6★**— 8%**](https://www.amazon.com/dp/B0DNMND9BL) [**6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)**Datuoda**$19.69**4.6★**— 1%**](https://www.amazon.com/dp/B09WMP1BJD) [**Soft Locs 36 Inch 7 Packs Crochet Hair Faux Locs Pre-looped Super Lightweight Goddess Locs Synthetic Crochet Hair Braids For Black Women (1B 36 Inch (Pack of 7))**Generic**$18.39**4.6★**▼ 17%**](https://www.amazon.com/dp/B0FNJF2GFH) [**Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B**Vemet**$22.56**4.5★**▼ 18%**](https://www.amazon.com/dp/B0DZ23F3QH)
**~~View all trending →~~**
## **What buyers say about soft locs 36 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Soft and light weight”*
**Hair Styling**15%
*“I Like The Hair Its Nice”*
**Size-Overall**9%
*“The length was just right”*
**Advertised Vs Actual Product**9%
*“Exactly what I needed”*
**Weight Light**8%
*“I love them very light weight”*
**Value For Money**8%
*“value for the price”*
**Design-Overall**6%
*“an even better look”*
**Recycle/Reuse**6%
*“with proper maintenance they are reusable”*
**Ease Of Application**3%
*“Easy to apply”*
**Ease Of Use**3%
*“It's really easy to use I did my hair myself, I used a pk and a half and it wasn't that heavy”*
### **What buyers complain about **
**Suitability Short Hair**33%
*“Wasn't enough to do my hair”*
**Size-Overall**33%
*“it was way too long for me”*
**Advertised Vs Actual Product**33%
*“Not as described”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Suitability Long Hair**16%
**Defective Material/Parts**15%
**Texture/Consistency-Overall**7%
**Color**6%
**Certifications**4%
**Thin**4%
**Suitability Curly Hair**4%
**Weight Heavy**4%
**Product Condition**4%
## **Common questions**
- **Is soft locs 36 inch profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the soft locs 36 inch niche?**
- 6 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in soft locs 36 inch?**
- Top complaints mined from reviews: Suitability Short Hair, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for soft locs 36 inch peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the soft locs 36 inch niche?**
- Listings span $17.98–$22.56; the average listing price is $19.99 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.
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