---
title: "Soft Locs 24 Inch — $395K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soft-locs-24-inch"
last_updated: "2026-08-10T02:56:42.503Z"
locale: en
meta:
description: "Niche score 58/100 · $395K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $395K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soft Locs 24 Inch — $395K/yr Amazon US Niche (2026) - Flapen"
---
# **soft locs 24 inch**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 31Conversion 20Competition 79Returns 64Price range 78Avg price 91Brand share 94Review moat 49Quality gap 47
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$10.07–$32.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$395K**
$395K/yr · 1.2M searches
**Review moat**
**Okay****1,633.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soft locs 24 inch is a $395K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft locs 24 inch market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$426K–$533K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**41%**
Top 20: 86%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**54%**
- AMUMI18% - Aayubb7% - BEkjdiof6% - CooCooJoo5% - Alrence5% - SAMBRAID5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
30K20KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soft-locs-24-inch/trend)
## **Top soft locs 24 inch search terms**
- **soft locs**250K/yr-3.4%1.9% conv. - **faux locs crochet**194K/yr-0.5%1.1% conv. - **goddess locs crochet hair**151K/yr+3.0%0.9% conv. - **boho locs**90K/yr+17.3%0.9% conv. - **soft locs crochet hair**67K/yr+27.7%1.4% conv. - **crochet locs for black women**57K/yr+12.5%1.0% conv. - **boho locs crochet hair**66K/yr+5.1%1.1% conv. - **faux locs with curly ends**47K/yr-21.7%0.6% conv. - **boho faux locs**31K/yr+22.8%1.0% conv. - **crochet faux locs**28K/yr+13.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soft-locs-24-inch/search-terms)
## **Top soft locs 24 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$36K12%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goddess Locs Crochet Hair 24Inch 8Packs Soft Boho Faux Locs for Black Women(1B# 24 Inch(Pack of 8))**AMUMI**$27.20**4.4★655 rev](https://www.amazon.com/dp/B0D4TMVC2F) [2**Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))**AMUMI**$30.09**4.4★196 rev](https://www.amazon.com/dp/B0FNMYLMZ7) [3**Faux Locs Crochet Hair Soft Locs 20 Inches 7 Packs Crochet Locs Crochet Hair Black Natural Wave Braids Hair Extensions Distressed Locs Pre Looped Crochet Butterfly Locs For Black Women**Aayubb**$15.85**4.6★1,562 rev](https://www.amazon.com/dp/B0BDCMRXC7) [4**Goddess Locs Crochet Hair 18Inch Boho Faux Locs With Curly Ends River Hippie Loc Crochet Hair Pre Looped Bohemian Crochet Braids for Black Women 4Packs(1B 18inch)**BEkjdiof**$10.07**4.1★2,913 rev](https://www.amazon.com/dp/B08GLS1MGW) [5**8 Packs Goddess Faux Locs Crochet Hair-24 Inch Boho Soft Locs Crochet Hair for Black Women (#1B 24 Inch(Pack of 8))**CooCooJoo**$25.42**4.4★369 rev](https://www.amazon.com/dp/B0DJ2VF9VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DACAI XIU Faux Locs Crochet Hair 7 Packs Soft Locs Crochet Hair Pre Looped Goddess Locs Dreadlocs Synthetic Hair For Black Women (1BBlack# 24 Inch (Pack of 7))**DACAI XIU**$16.16**98 rev10mo ago](https://www.amazon.com/dp/B0FP5MF1L1) [**Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))**AMUMI**$30.09**196 rev10mo ago](https://www.amazon.com/dp/B0FNMYLMZ7) [**Vemet Soft Locs 30 Inch Synthetic 8 Packs Faux Locs Pre Looped Curly Wavy Crochet Hair For Hair Extensions 1B**Vemet**$18.11**200 rev1y ago](https://www.amazon.com/dp/B0DZ2432VN) [**7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))**Mytarku**$17.98**1,597 rev1y ago](https://www.amazon.com/dp/B0DNMND9BL) [**8 Packs Goddess Faux Locs Crochet Hair-24 Inch Boho Soft Locs Crochet Hair for Black Women (#1B 24 Inch(Pack of 8))**CooCooJoo**$25.42**369 rev1y ago](https://www.amazon.com/dp/B0DJ2VF9VY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Packs Boho Faux Locs Crochet Hair Pre-looped 14 Inch Crochet Goddess Locs with Curly Ends for Black Women Black Boho River Locs Crochet Hair**FIRSTCYH HAIR**$20.10**4.5★**▲ 132%**](https://www.amazon.com/dp/B0CBK1MJWL) [**DACAI XIU Faux Locs Crochet Hair 7 Packs Soft Locs Crochet Hair Pre Looped Goddess Locs Dreadlocs Synthetic Hair For Black Women (1BBlack# 24 Inch (Pack of 7))**DACAI XIU**$16.16**4.8★**▲ 101%**](https://www.amazon.com/dp/B0FP5MF1L1) [**Goddess Locs Crochet Hair 18Inch Boho Faux Locs With Curly Ends River Hippie Loc Crochet Hair Pre Looped Bohemian Crochet Braids for Black Women 4Packs(1B 18inch)**BEkjdiof**$10.07**4.1★**▲ 73%**](https://www.amazon.com/dp/B08GLS1MGW) [**8 Packs Soft Locs 24 Inch Faux Locs Crochet Hair for Butterfly Locs Distressed Locs Crochet Hair for Women (24 Inch(Pack of 8) 1B)**Datuoda**$18.87**4.6★**▲ 72%**](https://www.amazon.com/dp/B0CPPLQTBR) [**7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))**Mytarku**$17.98**4.6★**▲ 51%**](https://www.amazon.com/dp/B0DNMND9BL)
**~~View all trending →~~**
## **What buyers say about soft locs 24 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Hair Styling**12%
*“The hair can fix in any style love it”*
**Soft Feel**10%
*“The hair is soft”*
**Value For Money**9%
*“Good deal”*
**Weight Light**8%
*“Love how lightweight it is”*
**Assembly/Installation**8%
*“Easy Install”*
**Suitability Straight Hair**6%
*“greattt hair, definitely recommend”*
**Advertised Vs Actual Product**4%
*“Just wat I needed it”*
**Ease Of Use**4%
*“Easy to manage”*
**Smell**3%
*“smells great”*
### **What buyers complain about **
**Hair Related**10%
*“after a whole week the hair was super tangled”*
**Allergies**9%
*“it kinda makes me itchy too”*
**Quality-Overall**8%
*“Dont like the quality”*
**Smell**7%
*“doesnt have a strong scent”*
**Thickness**6%
*“Thin”*
**Durability**4%
*“Only good for a couple weeks no longer”*
**Size-Overall**4%
*“The locs are too small”*
**Ease Of Use**3%
*“The loops were extremely hard to work with”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Weight Heavy**3%
*“can get heavy when doing the crotchet method”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Color**15%
**Size-Overall**7%
**Suitability Long Hair**7%
**Texture/Consistency-Overall**7%
**Quality-Overall**6%
**Suitability Straight Hair**5%
**Value For Money**4%
**Thin**4%
**Smell**4%
## **Common questions**
- **Is soft locs 24 inch profitable to sell on Amazon United States?**
- The niche generates $395K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the soft locs 24 inch niche?**
- 35 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in soft locs 24 inch?**
- Top complaints mined from reviews: Hair Related, Allergies, Quality-Overall. The return rate is 2.4%.
- **When does demand for soft locs 24 inch peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the soft locs 24 inch niche?**
- Listings span $10.07–$32.66; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.
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