---
title: "Products — soft locs 18 in - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soft-locs-18-in/products"
last_updated: "2026-08-10T10:18:57.861Z"
locale: en
meta:
  description: "Niche score 50/100 · $12K/yr market · 53K searches/yr · $38.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $12K/yr market · 53K searches/yr · $38.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — soft locs 18 in - Flapen"
---

# **soft locs 18 in**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 21Conversion 7Competition 86Returns 61Price range 45Avg price 95Brand share 96Review moat 55Quality gap 70

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$38.66**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,313.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.32–$196.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$12K**

$12K/yr · 53K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products