---
title: "Soft Locs 18 in — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soft-locs-18-in"
last_updated: "2026-08-10T18:37:10.986Z"
locale: en
meta:
description: "Niche score 50/100 · $12K/yr market · 53K searches/yr · $38.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $12K/yr market · 53K searches/yr · $38.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soft Locs 18 in — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **soft locs 18 in**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 21Conversion 7Competition 86Returns 61Price range 45Avg price 95Brand share 96Review moat 55Quality gap 70
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$38.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,313.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.32–$196.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 53K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soft locs 18 in is a $12K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft locs 18 in market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$39K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**36%**
Top 20: 72%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**61%**
- BEkjdiof11% - AMUMI9% - Linkrose6% - SAMBRAID6% - Col Bling4% - GUOHUI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soft-locs-18-in/trend)
## **Top soft locs 18 in search terms**
- **boho locs human hair**12K/yr+13.6%0.4% conv. - **river locs crochet hair**6K/yr-6.5%0.6% conv. - **boho hippie locs crochet hair**4K/yr+55.0%0.3% conv. - **short locs crochet hair**5K/yr-11.3%0.6% conv. - **short crochet locs**4K/yr+14.4%0.7% conv. - **human hair goddess locs**3K/yr+18.6%0.3% conv. - **goddess locs crochet hair 14 inch**3K/yr-52.4%1.5% conv. - **soft locs 18 in**6K/yr-59.2%5.3% conv. - **dreadlock crochet**2K/yr-19.4%2.1% conv. - **river locs**2K/yr-13.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soft-locs-18-in/search-terms)
## **Top soft locs 18 in products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3636%$7279%$1K12%$1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goddess Locs Crochet Hair 18Inch Boho Faux Locs With Curly Ends River Hippie Loc Crochet Hair Pre Looped Bohemian Crochet Braids for Black Women 4Packs(1B 18inch)**BEkjdiof**$10.07**4.1★2,913 rev](https://www.amazon.com/dp/B08GLS1MGW) [2**Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))**AMUMI**$30.09**4.4★196 rev](https://www.amazon.com/dp/B0FNMYLMZ7) [3**Boho Faux Locs Crochet Hair Bohemian Human Hair Mixed Synthetic 18 Inch Pre-Looped Goddess Locs Crochet Human Hair with Curly Ends (18Inch 1B)**Linkrose**$28.82**4.4★35 rev](https://www.amazon.com/dp/B0G42TZGGB) [4**8 Packs Goddess Faux Locs Crochet Hair for Black Women Goddess Locs Crochet Hair Boho Style Locs River Hair with Curly Ends (18Inch T30# 8Packs)**SAMBRAID**$29.41**4.5★6,306 rev](https://www.amazon.com/dp/B0C32ZVD2D) [5**Col Bling 14 Inch 8 Packs Goddess Locs Crochet Hair for Black Women Pre-Looped Faux Locs Crochet Braids with Curly Ends Boho River Style Synthetic Hair (1B)**Col Bling**$22.04**4.4★2,164 rev](https://www.amazon.com/dp/B0C2788BDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boho Faux Locs Crochet Hair Bohemian Human Hair Mixed Synthetic 18 Inch Pre-Looped Goddess Locs Crochet Human Hair with Curly Ends (18Inch 1B)**Linkrose**$28.82**35 rev7mo ago](https://www.amazon.com/dp/B0G42TZGGB) [**ToyoTress Pure Human Hair Crochet Locs -18 Inch 8 Packs (80 strands) Handmade Pre-looped Boho Faux Locs Crochet Hair For Black Women Pre-Twisted Crochet Braids Human Braiding Hair (18 Inch 1B-8P)**ToyoTress**$163.97**36 rev10mo ago](https://www.amazon.com/dp/B0FR1HLWYP) [**Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))**AMUMI**$30.09**196 rev10mo ago](https://www.amazon.com/dp/B0FNMYLMZ7) [**Knovotch Boho Faux Locs With Curly Pure Protein Fiber Close to Human Hair Curls 24 Inch Pre-Looped Crochet Goddess Faux Locs Bohemian Loc Crochet Hair For Women(24Inch 1B)**knovotch**$38.92**152 rev1y ago](https://www.amazon.com/dp/B0F329DJ4L) [**Vemet Goddess Locs Crochet Hair 8 Inch 9 Packs Faux Locs Synthetic Crochet Hair Boho Style Pre looped crochet with Curly Ends 1B**Vemet**$24.19**345 rev1y ago](https://www.amazon.com/dp/B0DP5TJZW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boho Faux Locs Crochet Hair Bohemian Human Hair Mixed Synthetic 18 Inch Pre-Looped Goddess Locs Crochet Human Hair with Curly Ends (18Inch 1B)**Linkrose**$28.82**4.4★**▲ 255%**](https://www.amazon.com/dp/B0G42TZGGB) [**ToyoTress Pure Human Hair Crochet Locs -18 Inch 8 Packs (80 strands) Handmade Pre-looped Boho Faux Locs Crochet Hair For Black Women Pre-Twisted Crochet Braids Human Braiding Hair (18 Inch 1B-8P)**ToyoTress**$163.97**4.3★**▲ 250%**](https://www.amazon.com/dp/B0FR1HLWYP) [**Crochet Boho Faux Locs Braiding Hair With Human Hair Body Loose Wave Curls Pre Looped Goddess Boho Dreadlocks Curly Full Ends Hair Extensions For Black Women Natural Color 26 Inch 72 Strands**Limited Beauty**$184.37**4.2★**▲ 242%**](https://www.amazon.com/dp/B0D1KCNXS1) [**Francesca Hair Pre-looped Crochet Boho Faux Locs with Human Hair body wave Ends Boho Hair Braids Goddess Dreadlocks Hair for Black Women Natural Color 26 Inch (Pack of 1)**Francesca Hair**$77.87**4.0★**▲ 217%**](https://www.amazon.com/dp/B0D1VMT9XT) [**8Packs Goddess Locs Crochet Hair 18Inch Crochet Locs Boho Faux Loc With Curly Ends River Hippie Bohemian Loc Crochet Hair for Black Women(1B 18inch(Pack of 8))**BEkjdiof**$19.92**4.1★**▲ 146%**](https://www.amazon.com/dp/B0F1XWKSBG)
**~~View all trending →~~**
## **What buyers say about soft locs 18 in**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Excellent product”*
**Hair Styling**11%
*“If you want a natural, stylish protective style thats comfortable and full, these are definitely worth it”*
**Soft Feel**9%
*“The hair are soft”*
**Value For Money**9%
*“worth the money”*
**Assembly/Installation**8%
*“Easy Install”*
**Weight Light**8%
*“Hair is very light weight”*
**Durability**4%
*“Nice durable”*
**Suitability Straight Hair**4%
*“love full hair perfect”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Just exactly what I needed”*
### **What buyers complain about **
**Hair Related**11%
*“Didnt like the texture or color of the hair”*
**Durability**10%
*“Falling apart”*
**Allergies**9%
*“irritation I experienced”*
**Smell**6%
*“They have a small scent”*
**Quality-Overall**5%
*“bad quality”*
**Color**4%
*“Didnt like the color”*
**Ease Of Use**3%
*“hard to thread the rest of the hair through”*
**Size-Overall**3%
*“not the right size”*
**Thickness**3%
*“Too thin unless”*
**Suitability Long Hair**2%
*“This is some of the worst hair Ive ever had”*
### **Top return reasons **
**Color**18%
**Advertised Vs Actual Product**14%
**Size-Overall**13%
**Suitability Long Hair**7%
**Texture/Consistency-Overall**6%
**Quality-Overall**5%
**Smell**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Thin**3%
## **Common questions**
- **Is soft locs 18 in profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 74 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the soft locs 18 in niche?**
- 52 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in soft locs 18 in?**
- Top complaints mined from reviews: Hair Related, Durability, Allergies. The return rate is 2.6%.
- **When does demand for soft locs 18 in peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the soft locs 18 in niche?**
- Listings span $5.32–$196.16; the average listing price is $38.66 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.
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