---
title: "Sodium Lauryl Sulfate — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sodium-lauryl-sulfate"
last_updated: "2026-08-06T05:11:40.815Z"
locale: en
meta:
description: "Niche score 47/100 · $58K/yr market · 61K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $58K/yr market · 61K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sodium Lauryl Sulfate — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **sodium lauryl sulfate**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 60Conversion 54Competition 20Returns 96Price range 86Avg price 91Brand share 12Review moat 87Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****258.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.33–$67.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$58K**
$58K/yr · 61K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sodium lauryl sulfate is a $58K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Aug. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium lauryl sulfate market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$64K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#727**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**3%**
- 33RD PARALLEL SOAP CO.53% - MYOC29% - FSbbTaibanle8% - PURE ORIGINAL INGREDIENTS3% - Partymachines3% - Hznxolrc2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +35.5% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sodium-lauryl-sulfate/trend)
## **Top sodium lauryl sulfate search terms**
- **sodium lauryl sulfate**35K/yr+60.6%5.7% conv. - **sls**13K/yr-11.9%2.2% conv. - **sodium laureth sulfate**5K/yr-4.8%3.3% conv. - **sles sodium lauryl ether sulfate**3K/yr+35.3%2.9% conv. - **sodium lauryl sulfate liquid**3K/yr+112.3%8.1% conv. - **lauryl**3K/yr+97.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sodium-lauryl-sulfate/search-terms)
## **Top sodium lauryl sulfate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$17K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MYOC Sodium Lauryl Sulfate (240 ml / 8.11 fl oz) - Cosmetic Grade for DIY Shampoo Body Wash Cleanser & Soap Formulations**MYOC**$11.57**4.1★147 rev](https://www.amazon.com/dp/B0BZKX9LQP) [2**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES**33RD PARALLEL SOAP CO.**$12.73**4.3★22 rev](https://www.amazon.com/dp/B0FT6J6X18) [3**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES**33RD PARALLEL SOAP CO.**$19.98**4.4★13 rev](https://www.amazon.com/dp/B0FT73LPTV) [4**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES**33RD PARALLEL SOAP CO.**$30.05**4.7★5 rev](https://www.amazon.com/dp/B0FT741CXK) [5**Pure Original Ingredients Sodium Lauryl Sulfoacetate (SLSA) (1 lb) Long Lasting Foam & Bubbles Gentle on Skin**PURE ORIGINAL INGREDIENTS**$15.08**4.8★2,802 rev](https://www.amazon.com/dp/B06Y19699H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8oz Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 8 Ounces**33RD PARALLEL SOAP CO.**$14.86**2 rev6mo ago](https://www.amazon.com/dp/B0GGGLSKFW) [**2 Pound Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 2 Pound / 32oz**33RD PARALLEL SOAP CO.**$30.46**1 rev6mo ago](https://www.amazon.com/dp/B0GGGM44Q4) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES**33RD PARALLEL SOAP CO.**$12.73**22 rev9mo ago](https://www.amazon.com/dp/B0FT6J6X18) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES**33RD PARALLEL SOAP CO.**$19.98**13 rev9mo ago](https://www.amazon.com/dp/B0FT73LPTV) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES**33RD PARALLEL SOAP CO.**$30.05**5 rev9mo ago](https://www.amazon.com/dp/B0FT741CXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8oz Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 8 Ounces**33RD PARALLEL SOAP CO.**$14.86**5.0★**▲ 208%**](https://www.amazon.com/dp/B0GGGLSKFW) [**2 Pound Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 2 Pound / 32oz**33RD PARALLEL SOAP CO.**$30.46**4.0★**▲ 191%**](https://www.amazon.com/dp/B0GGGM44Q4) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES**33RD PARALLEL SOAP CO.**$30.05**4.7★**▲ 131%**](https://www.amazon.com/dp/B0FT741CXK) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES**33RD PARALLEL SOAP CO.**$19.98**4.4★**▲ 125%**](https://www.amazon.com/dp/B0FT73LPTV) [**33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES**33RD PARALLEL SOAP CO.**$12.73**4.3★**▲ 76%**](https://www.amazon.com/dp/B0FT6J6X18)
**~~View all trending →~~**
## **What buyers say about sodium lauryl sulfate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Quality Product”*
**Advertised Vs Actual Product**12%
*“Just as described”*
**Efficiency**11%
*“Works”*
**Lather**10%
*“It does create a nice rich, creamy lather”*
**Ingredients-Overall**7%
*“This is stuff an ultra fine powder and goes everywhere”*
**Add-Ons/Attachments**5%
*“Laudy addive”*
**Functionality-Overall**5%
*“Im sure it works fine”*
**Value For Money**5%
*“much cheaper than anywhere else”*
**Ease Of Cleaning**5%
*“makes future cleaning of treated surfaces very easy to clean in comparison to previously untreated surfaces”*
**Ease Of Use**4%
*“easy to work with”*
### **What buyers complain about **
**Value For Money**40%
*“This is pricey”*
**Advertised Vs Actual Product**20%
*“not clear like the picture”*
**Stain Resistance**20%
*“Brown Spots”*
**Oily/Greasy**5%
*“SLSA is extremely lightweight and dusty”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**14%
**Leak-Proof**13%
**Smell**11%
**Value For Money**9%
**Ingredients-Overall**6%
**Natural Ingredients**6%
**Size-Overall**6%
**Thickness**5%
**Charging**3%
## **Common questions**
- **Is sodium lauryl sulfate profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sodium lauryl sulfate niche?**
- 8 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sodium lauryl sulfate?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Stain Resistance. The return rate is 0.9%.
- **When does demand for sodium lauryl sulfate peak?**
- Demand peaks in May–Jun–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sodium lauryl sulfate niche?**
- Listings span $8.33–$67.24; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)