---
title: "Sodium Hyaluronate — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sodium-hyaluronate"
last_updated: "2026-08-10T11:12:41.021Z"
locale: en
meta:
description: "Niche score 41/100 · $77K/yr market · 136K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $77K/yr market · 136K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sodium Hyaluronate — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **sodium hyaluronate**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 17Conversion 45Competition 44Returns 100Price range 72Avg price 77Brand share 10Review moat 25Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.25–$29.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,453.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 136K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium hyaluronate is a $77K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium hyaluronate market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$94K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,491**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**2%**
- Cos De BAHA84% - BulkSupplements4% - SenAllis Cosmetics3% - Ruxidora3% - The Ordinary2% - MYOC2% - Open — no brand owns it (2 brands, 2%)
## **Top sodium hyaluronate search terms**
- **cos de baha**52K/yr-6.2%3.5% conv. - **baha**25K/yr-31.0%0.6% conv. - **sodium hyaluronate**15K/yr-7.5%2.2% conv. - **cos de baha hyaluronic acid**16K/yr-49.0%11.2% conv. - **cos de baha hyaluronic acid serum**5K/yr+135.4%10.5% conv. - **cos de baha hydroquinone brightening serum**3K/yr+17.1%0.9% conv. - **baha hyaluronic acid serum**8K/yr-30.0%12.2% conv. - **hyaluronic acid bulk**4K/yr-6.6%2.3% conv. - **cos de baha hydroquinone**3K/yr-43.1%0.0% conv. - **cos de baha niacinamide**4K/yr-41.7%10.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sodium-hyaluronate/search-terms)
## **Top sodium hyaluronate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cos De BAHA Hyaluronic Serum 2 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (60 ml)**Cos De BAHA**$11.46**4.6★6,145 rev](https://www.amazon.com/dp/B07P96X43C) [2**Cos De BAHA Premium Azelaic Acid 10% Serum 1 Fl Oz Niacinamide & Panthenol Face Serum for Blemish-Prone Redness-Prone & Oily Skin Lightweight Aloe-Based Korean Skincare (30 ml)**Cos De BAHA**$14.62**4.3★7,870 rev](https://www.amazon.com/dp/B07QM5KGDK) [3**Cos De BAHA Hyaluronic Serum 1 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (30 ml)**Cos De BAHA**$9.25**4.4★400 rev](https://www.amazon.com/dp/B078HR1CHJ) [4**Cos De BAHA Tranexamic Acid 5% Serum 1 Fl Oz Niacinamide 5% Hyaluronic Acid & Aloe for Dark Spots & Uneven Tone Remover Melasma (30 ml)**Cos De BAHA**$12.67**4.3★1,060 rev](https://www.amazon.com/dp/B09BM5S7JN) [5**Cos De BAHA Hyaluronic Serum 4 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (120 ml)**Cos De BAHA**$13.99**4.7★1,925 rev](https://www.amazon.com/dp/B081Y34PLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Hyaluronic Acid Powder for Skin & Face (Sodium Hyaluronate) - Low Molecular Weight Cosmetic Grade DIY Serum Ingredient for Deep Hydration Acido Hialuronico en Polvo-Includes Scoop-60g(2.12oz)**Ruxidora**$12.90**40 rev1y ago](https://www.amazon.com/dp/B0F6DC49R6) [**Micro Ingredients Hyaluronic Acid Serum Powder 50 Grams | Low Molecular Weight Cosmetics Grade | Skin Hydration and Moisture Support Supplements | Vegan Water Soluble (Within 2 Hours)**Micro Ingredients**$23.88**2,893 rev1y ago](https://www.amazon.com/dp/B0F3BH66BZ) [**WNP Hyaluronic Acid Serum 3% for Face with 4D Multi-Layer Hydration | Ultra Hydrating Anti-Aging Serum | Moisturizer for Dry & Sensitive Skin | Pre-Makeup Skincare | Single-Use Vials 30PCS**WNP**$19.47**1,659 rev1y ago](https://www.amazon.com/dp/B0DNMWJN1R) [**MYOC Sodium Hyaluronate Powder Cosmetic Grade 10 g / 0.35 oz - Hyaluronic Acid Powder for Skincare & DIY Cosmetic Formulations**MYOC**$17.29**27 rev2y ago](https://www.amazon.com/dp/B0CCD9247Q) [**Cos De BAHA Tranexamic Acid 5% Serum 2 Fl Oz Niacinamide 5% Hyaluronic Acid & Aloe for Brightening Dark Spots & Uneven Tone Remover Melasma (60 ml)**Cos De BAHA**$14.84**386 rev4y ago](https://www.amazon.com/dp/B0B4W1VM2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Micro Ingredients Hyaluronic Acid Serum Powder 50 Grams | Low Molecular Weight Cosmetics Grade | Skin Hydration and Moisture Support Supplements | Vegan Water Soluble (Within 2 Hours)**Micro Ingredients**$23.88**4.5★**▲ 158%**](https://www.amazon.com/dp/B0F3BH66BZ) [**Pure Hyaluronic Acid Powder for Skin & Face (Sodium Hyaluronate) - Low Molecular Weight Cosmetic Grade DIY Serum Ingredient for Deep Hydration Acido Hialuronico en Polvo-Includes Scoop-60g(2.12oz)**Ruxidora**$12.90**4.4★**▲ 140%**](https://www.amazon.com/dp/B0F6DC49R6) [**Panthenol 4% Serum - Vitamin B5 Facial Hydrating Serum with Aloe Vera Hyaluronic Acid White Tea Extract - For All Skin Types 1 Fl Oz (30ml)**Cos De BAHA**$12.01**4.5★**▲ 97%**](https://www.amazon.com/dp/B07P611S4B) [**Cos De BAHA Premium Azelaic Acid 10% Serum 1 Fl Oz Niacinamide & Panthenol Face Serum for Blemish-Prone Redness-Prone & Oily Skin Lightweight Aloe-Based Korean Skincare (30 ml)**Cos De BAHA**$14.62**4.3★**▲ 76%**](https://www.amazon.com/dp/B07QM5KGDK) [**Cos De BAHA Niacinamide 10% Serum 2 Fl Oz Zinc PCA Hyaluronic Acid & Aloe for Balancing Pore-Refining & Uneven Tone (60 ml)**Cos De BAHA**$13.78**4.5★**▲ 40%**](https://www.amazon.com/dp/B0867Z8734)
**~~View all trending →~~**
## **What buyers say about sodium hyaluronate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Excellent price”*
**Moist/Dry**15%
*“dries super quickly”*
**Quality-Overall**15%
*“Excellent product with excellent results”*
**Suitability Combination Skin**12%
*“It is perfect for combination skin, highly recommend”*
**Soft Feel**6%
*“goes on so smooth”*
**Suitability Dry Skin**6%
*“Great serum for dry skin”*
**Absorbency**4%
*“absorbs well”*
**Ease Of Use**3%
*“Ease of use”*
**Brightness/Shine/Glow**2%
*“gives a fresh glowy look”*
**Allergies**2%
*“Non-irritating; works well”*
### **What buyers complain about **
**Moist/Dry**11%
*“Not hydrating either”*
**Allergies**11%
*“Skin irritation”*
**Functionality-Overall**5%
*“Doesn't do what is is promised to do”*
**Value For Money**5%
*“Waste of money”*
**Skin Health**5%
*“Burnt skin feeling”*
**Adhesion/Stickiness**5%
*“Sticky and leaves a white residue”*
**Smell**4%
*“There is no real smell to it”*
**Quality-Overall**4%
*“Not good quality”*
**Suitability Dry Skin**4%
*“Kind of left dry patches on my skin”*
**Residue**3%
*“Filmy residue”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Functionality-Overall**11%
**Moist/Dry**8%
**Ingredients-Overall**7%
**Adhesion/Stickiness**6%
**Value For Money**5%
**Smell**4%
**Leak-Proof**4%
**Suitability Dry Skin**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is sodium hyaluronate profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 23 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sodium hyaluronate niche?**
- 8 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in sodium hyaluronate?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the sodium hyaluronate niche?**
- Listings span $9.25–$29.50; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 4,454 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)