---
title: "Soap Sheets — $308K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soap-sheets"
last_updated: "2026-08-10T06:04:57.639Z"
locale: en
meta:
description: "Niche score 48/100 · $308K/yr market · 717K searches/yr · $8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $308K/yr market · 717K searches/yr · $8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Sheets — $308K/yr Amazon US Niche (2026) - Flapen"
---
# **soap sheets**
**Skip it**
Prices mostly outside the sweet spot ($5.07–$14.16) — this niche doesn't clear our bar today.
Market size 51Growth 57Conversion 58Competition 30Returns 95Price range 0Avg price 24Brand share 42Review moat 51Quality gap 40
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+30.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$308K**
$308K/yr · 717K searches
**Review moat**
**Good****1,475.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.07–$14.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, soap sheets is a $308K/yr Amazon United States market (717K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap sheets market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$257K–$343K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**138**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**14%**
- FOMIN34% - Juroicessry16% - HongyiTime14% - RAQEHO9% - Iensen7% - BAIKAFU6% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.5% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soap-sheets/trend)
## **Top soap sheets search terms**
- **soap sheets**96K/yr+31.6%4.6% conv. - **travel hand soap**90K/yr+22.6%2.6% conv. - **paper soap**89K/yr+5.5%3.4% conv. - **soap sheets for traveling**66K/yr+27.3%5.7% conv. - **travel soap sheets**59K/yr+41.1%4.4% conv. - **hand soap sheets**37K/yr+62.1%4.5% conv. - **paper soap sheets for travel**41K/yr+19.9%5.0% conv. - **travel size hand soap**31K/yr+21.1%1.3% conv. - **fomin**28K/yr+43.9%0.9% conv. - **hand soap sheets for traveling**20K/yr+77.3%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soap-sheets/search-terms)
## **Top soap sheets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$92K40%$123K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOMIN - Paper Soap Sheets for Hand Washing - (300 Sheets) Orange Tea Tree Lavender Portable Travel Soap Sheets Dissolvable Camping Mini Soap Portable Hand Soap Sheet**FOMIN**$10.53**4.6★5,424 rev](https://www.amazon.com/dp/B08882HQ85) [2**Juroicessry Disposable Soap Sheets Paper 5 Boxes Hand Cleaner Fragrance Mini Soap Paper for school Indoor Outdoor Travel Camping HikingPaper SoapTravel Soap Foot and Hand Care**Juroicessry**$5.64**4.4★706 rev](https://www.amazon.com/dp/B0CXPDM1M1) [3**HongyiTime 2 Boxs (100 Sheets) Hand Washing Soap Sheets for Outdoor Travel Portable Camping Hand Soap Hiking Washing Hand Bath Paper Soap for Travel BBQ Party School Girls**HongyiTime**$5.97**4.6★2,779 rev](https://www.amazon.com/dp/B08634S7HC) [4**RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials**RAQEHO**$5.75**4.3★216 rev](https://www.amazon.com/dp/B0DXFG2KMW) [5**Iensen 300pcs Portable Hand Washing Soap Sheets Scented Mini Soap Sheets Disposable Soluble Soap for Outdoor Travel Camping Hiking (Mix)**Iensen**$7.73**4.6★709 rev](https://www.amazon.com/dp/B0CYPX34FS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese Paper Soap Sheets for Hand Washing - 300 Sheets - Made in Japan Portable Travel Soap Dissolvable Mini Soap Sheets for Camping Hiking Travel Essentials - GreenTea BlackCharcoal WhiteMint**なごみ工房**$9.71**31 rev5mo ago](https://www.amazon.com/dp/B0GHMYNVYR) [**Roame Portable Soap Sheets for Traveling Ultra-Thin Soap for Hand Hygiene Dissolvable Water-Activated & Compact Cruelty-Free Use in Travel Kits Camping Essentials & On-the-Go Use 50 Pack**Roame**$14.16**60 rev11mo ago](https://www.amazon.com/dp/B0FL89HWFR) [**FOMIN - Paper Soap Sheets for Traveling - 100 Unscented Portable Camping Soap Sheets for Travel in Tin - Dissolvable Mini Portable Travel Soap Sheet for Hand Washing**FOMIN**$9.23**470 rev1y ago](https://www.amazon.com/dp/B0F1TNDTS1) [**RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials**RAQEHO**$5.75**216 rev1y ago](https://www.amazon.com/dp/B0DXFG2KMW) [**ZGLUZP 5 Boxes Colorful Disposable Soap Paper Hand Cleaner Fragrance Mini Color for school Indoor Outdoor Travel Camping HikingPaper SoapTravel Foot Hand Care**ZGLUZP**$5.13**246 rev1y ago](https://www.amazon.com/dp/B0DRTFT3JD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Paper Soap Sheets for Hand Washing - 300 Sheets - Made in Japan Portable Travel Soap Dissolvable Mini Soap Sheets for Camping Hiking Travel Essentials - GreenTea BlackCharcoal WhiteMint**なごみ工房**$9.71**4.7★**▲ 232%**](https://www.amazon.com/dp/B0GHMYNVYR) [**Roame Portable Soap Sheets for Traveling Ultra-Thin Soap for Hand Hygiene Dissolvable Water-Activated & Compact Cruelty-Free Use in Travel Kits Camping Essentials & On-the-Go Use 50 Pack**Roame**$14.16**4.6★**▲ 121%**](https://www.amazon.com/dp/B0FL89HWFR) [**FOMIN - Paper Soap Sheets for Traveling - 100 Unscented Portable Camping Soap Sheets for Travel in Tin - Dissolvable Mini Portable Travel Soap Sheet for Hand Washing**FOMIN**$9.23**4.6★**▲ 33%**](https://www.amazon.com/dp/B0F1TNDTS1) [**RAQEHO 300 Paper Soap Sheets for Travel - 6packs Travel Size Foaming Hand Soap Sheets Refills with 1 Portable Box for Hand Washing Disposable Scented Mini Flakes Traveling Camping Hiking Essentials**RAQEHO**$5.75**4.3★**▲ 28%**](https://www.amazon.com/dp/B0DXFG2KMW) [**TECHPLUS Paper Soap Sheets Travel Soap 3 Boxes150 sheets Hand Washing - Disposable Scented Bath Slice for Outdoor Indoor Camping Hiking**TECHPLUS**$9.88**4.6★**▲ 13%**](https://www.amazon.com/dp/B0DFVL6BSG)
**~~View all trending →~~**
## **What buyers say about soap sheets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“These are very convenient to have”*
**Smell**14%
*“Nice scent”*
**Quality-Overall**10%
*“Excellent product”*
**Ease Of Cleaning**8%
*“a little water cleans great”*
**Lather**7%
*“creates a good amount of lather”*
**Size-Overall**5%
*“They are the perfect size”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Value For Money**3%
*“Good value for the money as they worked good”*
**Compactness**3%
*“The packets are compact”*
**Efficiency**2%
*“These soaps work pretty good”*
### **What buyers complain about **
**Smell**13%
*“the smell is too strong for me”*
**Advertised Vs Actual Product**10%
*“Very misleading product”*
**Size-Overall**7%
*“These sheets are small”*
**Allergies**6%
*“itchy hands because the soap at their workplace is not good”*
**Ease Of Cleaning**6%
*“just not a heavy-duty clean”*
**Moist/Dry**4%
*“its make hands dry”*
**Thickness**4%
*“The thickness is too much”*
**Ease Of Use**4%
*“be hard to get off unless you use a lot of water”*
**Value For Money**3%
*“Waste of money”*
**Functionality-Overall**2%
*“did not work”*
### **Top return reasons **
**Smell**21%
**Advertised Vs Actual Product**20%
**Size-Overall**19%
**Value For Money**7%
**Functionality-Overall**6%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Lather**3%
**Ease Of Cleaning**2%
**Ease Of Use**2%
## **Common questions**
- **Is soap sheets profitable to sell on Amazon United States?**
- The niche generates $308K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the soap sheets niche?**
- 14 brands and 138 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in soap sheets?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Size-Overall. The return rate is 1.0%.
- **When does demand for soap sheets peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the soap sheets niche?**
- Listings span $5.07–$14.16; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
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