---
title: "Soap on a Rope — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soap-on-a-rope"
last_updated: "2026-08-10T06:20:32.371Z"
locale: en
meta:
description: "Niche score 63/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap on a Rope — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **soap on a rope**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 43Conversion 63Competition 79Returns 97Price range 58Avg price 69Brand share 83Review moat 32Quality gap 73
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.99–$28.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$148K**
$148K/yr · 184K searches
**Review moat**
**Okay****3,323.48**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soap on a rope is a $148K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap on a rope market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$143K–$179K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,410**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**41%**
- foreverLily14% - Pre de Provence12% - IeBilif10% - LIARTY9% - Dana8% - NPW7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soap-on-a-rope/trend)
## **Top soap on a rope search terms**
- **soap on a rope**75K/yr+26.4%4.0% conv. - **soap on a rope for men**61K/yr+10.6%6.6% conv. - **soap on a rope for women**17K/yr+4.4%4.3% conv. - **soap on a rope for seniors**5K/yr+11.7%5.0% conv. - **soap rope**5K/yr-7.5%2.7% conv. - **mens soap on a rope**7K/yr+7.5%3.2% conv. - **soap on rope**4K/yr+24.4%3.7% conv. - **soap on a rope for kids**7K/yr-43.7%1.1% conv. - **soap-on-a-rope**3K/yr+21.5%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soap-on-a-rope/search-terms)
## **Top soap on a rope products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IeBilif Men Bar Soap On a Rope Pack of 4 Bath Soap for Face Body Natural Hydrating Soap Bar for Men and Women 7.02 Ounce each**IeBilif**$20.12**4.5★451 rev](https://www.amazon.com/dp/B09N3D7BHS) [2**foreverLily Natural Men Bar 4pcs Soap on a Rope for Face Body & Hair**foreverLily**$20.28**4.4★376 rev](https://www.amazon.com/dp/B0924M2L5G) [3**LIARTY 4pcs Soap on a Rope Natural Bar Soap for Men**LIARTY**$19.57**4.6★243 rev](https://www.amazon.com/dp/B08FD3642L) [4**Dana English Leather Fragrance Soap On A Rope for Men**Dana**$16.57**4.5★553 rev](https://www.amazon.com/dp/B08WJJ7GGH) [5**NPW-USA Hello Handsome Wash Your Nuts Soap-On-A-Rope Nutty Almond**NPW**$14.13**4.6★513 rev](https://www.amazon.com/dp/B0979S5Q1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHLLON Grape Soap on a Rope Handmade Grapes Cluster Shaped Soap Bar Decorative Hanging Bath Soap with Lasting Fragrance Cold Process Artisan Gift-Home Decor(Lemon Scent)**SHLLON**$16.82**28 rev4mo ago](https://www.amazon.com/dp/B0GSF7DZVK) [**obecilc Soap on a Rope 4 Pack Square Hand & Body Soap Bars with Hanging Loop 4.5 oz Each Soap on a Rope for Men Women & Kids Family-Friendly Hanging Soap Set**obecilc**$13.29**6 rev5mo ago](https://www.amazon.com/dp/B0GL82LVDH) [**Soap On a Rope 2-Pack Set for Face Body Hair Bath Soap about 7 Ounce each**foreverLily**$13.48**376 rev1y ago](https://www.amazon.com/dp/B0FH6T73FG) [**foreverLily Soap On a Rope for Face Body Hair Bath Soap about 7 Ounce**foreverLily**$10.36**376 rev1y ago](https://www.amazon.com/dp/B0FH71DSNT) [**La Maison du Savon Donkey Milk Soap on a Rope Duo 2 x 6.2 oz**La Maison du Savon de Marseille**$19.53**42 rev1y ago](https://www.amazon.com/dp/B0F94B12YL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHLLON Grape Soap on a Rope Handmade Grapes Cluster Shaped Soap Bar Decorative Hanging Bath Soap with Lasting Fragrance Cold Process Artisan Gift-Home Decor(Lemon Scent)**SHLLON**$16.82**4.0★**▲ 457%**](https://www.amazon.com/dp/B0GSF7DZVK) [**obecilc Soap on a Rope 4 Pack Square Hand & Body Soap Bars with Hanging Loop 4.5 oz Each Soap on a Rope for Men Women & Kids Family-Friendly Hanging Soap Set**obecilc**$13.29**3.0★**▲ 323%**](https://www.amazon.com/dp/B0GL82LVDH) [**Soap On a Rope 2-Pack Set for Face Body Hair Bath Soap about 7 Ounce each**foreverLily**$13.48**4.4★**▲ 148%**](https://www.amazon.com/dp/B0FH6T73FG) [**foreverLily Soap On a Rope for Face Body Hair Bath Soap about 7 Ounce**foreverLily**$10.36**4.4★**▲ 107%**](https://www.amazon.com/dp/B0FH71DSNT) [**Pre de Provence Soap on a Rope Shea Butter Enriched French Bar Soap 200g Mirabelle**Pre de Provence**$13.67**4.6★**▲ 85%**](https://www.amazon.com/dp/B074R35KBF)
**~~View all trending →~~**
## **What buyers say about soap on a rope**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Great scent”*
**Quality-Overall**12%
*“Well-made bag”*
**Advertised Vs Actual Product**6%
*“This was just what I needed”*
**Lather**5%
*“Lathers nicely, exfoliates skin”*
**Ease Of Cleaning**4%
*“seems to clean”*
**Value For Money**4%
*“Good for the money”*
**Ease Of Use**4%
*“Easy and convenient”*
**Soft Feel**3%
*“Its kind of soft”*
**Durability**3%
*“Holds up really well”*
**Gifting Purpose**3%
*“Gift for our son's birthday”*
### **What buyers complain about **
**Smell**17%
*“Hate the smell”*
**Size-Overall**11%
*“A little too small”*
**Durability**10%
*“Doesn't last”*
**Lather**6%
*“Does not lather up well at all”*
**Hard Feel**4%
*“Hard to use”*
**Value For Money**4%
*“its a bit expensive”*
**Quality-Overall**3%
*“Not as good as it seems”*
**Moist/Dry**2%
*“This was not moisturizing for normal skin and was drying”*
**Ease Of Cleaning**2%
*“I would much rather feel better about myself than Using the Body Wash I just Don't Feel Clean”*
**Allergies**2%
*“Bad Skin reaction”*
### **Top return reasons **
**Smell**30%
**Size-Overall**16%
**Advertised Vs Actual Product**11%
**Material Quality**6%
**Hard Feel**5%
**Value For Money**4%
**Quality-Overall**4%
**Lather**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is soap on a rope profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the soap on a rope niche?**
- 30 brands and 110 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in soap on a rope?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.5%.
- **When does demand for soap on a rope peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the soap on a rope niche?**
- Listings span $4.99–$28.86; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 3,323 reviews — the moat a new listing must climb.
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