---
title: "Soap Bulk — $254K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/soap-bulk"
last_updated: "2026-08-10T07:18:59.083Z"
locale: en
meta:
description: "Niche score 45/100 · $254K/yr market · 144K searches/yr · $16.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $254K/yr market · 144K searches/yr · $16.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Bulk — $254K/yr Amazon US Niche (2026) - Flapen"
---
# **soap bulk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 23Conversion 89Competition 29Returns 99Price range 86Avg price 79Brand share 0Review moat 23Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.15–$88.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.64**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$254K**
$254K/yr · 144K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,545.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soap bulk is a $254K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap bulk market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$250K–$333K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#1,078**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**190**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Dial70% - Irish Spring28% - Dove2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -3.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/soap-bulk/trend)
## **Top soap bulk search terms**
- **dial white bar soap**22K/yr+4.2%7.5% conv. - **irish spring moisture blast bar soap**14K/yr-0.2%7.2% conv. - **dial bar soap white**12K/yr+15.9%8.3% conv. - **bulk soap bars individually wrapped**11K/yr-19.3%1.1% conv. - **dial white antibacterial bar soap**9K/yr-7.3%7.3% conv. - **white dial soap bars**7K/yr+12.9%9.2% conv. - **dial soap white**6K/yr+5.9%7.1% conv. - **white dial soap**7K/yr-7.1%7.5% conv. - **bulk bar soap individually wrapped**9K/yr-9.6%0.9% conv. - **irish spring bar soap moisture blast**8K/yr-15.7%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/soap-bulk/search-terms)
## **Top soap bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**4.8★13,752 rev](https://www.amazon.com/dp/B0C2XFBN7H) [2**Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz**Irish Spring**$16.07**4.8★39,926 rev](https://www.amazon.com/dp/B079FXP68X) [3**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 8 Bars**Dial**$7.58**4.8★25,132 rev](https://www.amazon.com/dp/B001TSLWL8) [4**Irish Springs Moisture Blast 3 Pack**Irish Spring**$6.89**4.7★817 rev](https://www.amazon.com/dp/B002TXL5BE) [5**Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea**Dial**$6.15**4.7★863 rev](https://www.amazon.com/dp/B00099XN2O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**13,752 rev3y ago](https://www.amazon.com/dp/B0C2XFBN7H) [**Irish Spring Mens Body Wash Moisture Blast Body Wash for Men Feel Fresh All Day 30 Oz Pump Bottle**Irish Spring**$6.80**27,251 rev4y ago](https://www.amazon.com/dp/B09GN14Y2S) [**Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness**Dove**$11.14**2,290 rev5y ago](https://www.amazon.com/dp/B08TLGQW7Q) [**Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz**Irish Spring**$16.07**39,926 rev8y ago](https://www.amazon.com/dp/B079FXP68X) [**Dial Antibacterial Deodorant Bar Soap 4 oz bars White Pack of 12**Dial**$18.25**1,672 rev10y ago](https://www.amazon.com/dp/B01IAEX61M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**4.8★**▲ 47%**](https://www.amazon.com/dp/B0C2XFBN7H) [**Dial White Deodorant Soap Bars 4 Ounce 3 Count**Dial**$9.36**4.6★**▲ 28%**](https://www.amazon.com/dp/B000VAWY7Q) [**Irish Springs Moisture Blast 3 Pack**Irish Spring**$6.89**4.7★**▲ 26%**](https://www.amazon.com/dp/B002TXL5BE) [**Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea**Dial**$6.15**4.7★**▲ 20%**](https://www.amazon.com/dp/B00099XN2O) [**Irish Spring Deodorant Bar Soap Moisture Blast with HydroBeads 3.75Oz Pack of 2**Irish Spring**$26.13**4.4★**▲ 20%**](https://www.amazon.com/dp/B00GP2KS9K)
**~~View all trending →~~**
## **What buyers say about soap bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Pleasing scent”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**14%
*“Excellent price”*
**Cleansing**9%
*“Fresh and clean”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Soft Feel**4%
*“Keeps skin soft”*
**Ease Of Cleaning**3%
*“It cleans as expected”*
**Lather**3%
*“I love the size of the bars the way it lathers up”*
**Moist/Dry**3%
*“Does not dry my skin”*
**Suitability Combination Skin**2%
*“Great for your skin”*
### **What buyers complain about **
**Smell**35%
*“NOT FRAGRANCE FREE”*
**Allergies**7%
*“Causes allergic reaction”*
**Motor Power**6%
*“Defective pump”*
**Moist/Dry**4%
*“I don't recommend using on your face its drying”*
**Value For Money**4%
*“Keeps Going Up in Price”*
**Suitability Dry Skin**3%
*“does not dry out my skin when used with a good moisturizer”*
**Texture/Consistency-Overall**3%
*“I have never seen soap with this consistency”*
**Functionality-Overall**2%
*“Didnt work”*
**Durability**2%
*“One bar does not last that long probably 2weeks if you use it on a towel”*
**Leak-Proof**1%
*“Arrived damaged and had leaked all over the inside of the package”*
### **Top return reasons **
**Smell**49%
**Advertised Vs Actual Product**14%
**Value For Money**9%
**Motor Power**5%
**Size-Overall**4%
**Leak-Proof**3%
**Color**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
## **Common questions**
- **Is soap bulk profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 16 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the soap bulk niche?**
- 3 brands and 190 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in soap bulk?**
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.2%.
- **When does demand for soap bulk peak?**
- Demand peaks in May–Jun–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the soap bulk niche?**
- Listings span $6.15–$88.83; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 7,545 reviews — the moat a new listing must climb.
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