---
title: "Trend — smooche foundation - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/smooche-foundation/trend"
last_updated: "2026-07-21T10:16:50.963Z"
locale: en
meta:
  description: "smooche foundation clears our launch bar: a $2.0M/yr market growing +141.8% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "smooche foundation clears our launch bar: a $2.0M/yr market growing +141.8% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Trend — smooche foundation - Flapen"
---

# **smooche foundation**

**Launch it**

A $2.0M/yr market growing +141.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 96Conversion 56Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 88Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+141.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 1.4M searches

**Avg price**

**Incredible****$30.66**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.54–$43.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****242**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand