---
title: "Smiths Lip Balm — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/smiths-lip-balm"
last_updated: "2026-08-06T20:38:45.068Z"
locale: en
meta:
description: "Niche score 35/100 · $32K/yr market · 28K searches/yr · $12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $32K/yr market · 28K searches/yr · $12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smiths Lip Balm — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **smiths lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 1Conversion 82Competition 37Returns 96Price range 50Avg price 57Brand share 0Review moat 57Quality gap 25
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,238.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.05–$22.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 28K searches
**Growth**
**Bad****-48.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smiths lip balm is a $32K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smiths lip balm market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$38K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#1,285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Rosebud Perfume63% - ROSEBUD SALVE21% - Smith's12% - Rosebud Perfume Co.4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/smiths-lip-balm/trend)
## **Top smiths lip balm search terms**
- **smiths lip balm**23K/yr-47.3%6.5% conv. - **smith lip balm**3K/yr-53.6%8.6% conv. - **smiths minted rose lip balm**2K/yr-50.9%20.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/smiths-lip-balm/search-terms)
## **Top smiths lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rosebud Lip Balm Tube Strawberry.5 Ounce**Rosebud Perfume**$8.30**4.6★2,016 rev](https://www.amazon.com/dp/B000Z7TZRM) [2**Smiths Rosebud Salve Rosebud Salve Tube 14.2 g**Smith's**$7.05**4.5★267 rev](https://www.amazon.com/dp/B0079OHBES) [3**Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count**Rosebud Perfume**$16.80**4.5★678 rev](https://www.amazon.com/dp/B0052GJ0I0) [4**Rosebud Trio Lip Balm Assortment 0.5 Ounce**ROSEBUD SALVE**$16.87**4.7★1,410 rev](https://www.amazon.com/dp/B01N0DVSRE) [5**Rosebud Three Lavish Layers Lip Balm 0.8 Ounce**ROSEBUD SALVE**$17.05**4.6★3,371 rev](https://www.amazon.com/dp/B002HTREHE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rosebud Perfume Co. Tube 3 Pack: Tropical Ambrosia Balm Rose & Mandarin Lip Balm Strawberry Lip Balm**Rosebud Perfume Co.**$19.05**339 rev9y ago](https://www.amazon.com/dp/B07199XTH2) [**Rosebud Trio Lip Balm Assortment 0.5 Ounce**ROSEBUD SALVE**$16.87**1,410 rev9y ago](https://www.amazon.com/dp/B01N0DVSRE) [**Smiths Rosebud Perfume Co. Minted Rose Lip Balm in a Tube 0.5 Ounce (Pack of 2)**Rosebud Perfume**$13.63**2,016 rev10y ago](https://www.amazon.com/dp/B01IFR5CY8) [**Rosebud Lip Balm Trio**ROSEBUD SALVE**$17.21**107 rev10y ago](https://www.amazon.com/dp/B01E6RE2BK) [**Rosebud Perfume Co. - Mandarin and Rose Lip Balm Tube - 0.5 oz.**Rosebud Perfume**$8.49**271 rev11y ago](https://www.amazon.com/dp/B00P2T9W6C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rosebud Perfume Co. Lip Balm-Strawberry**Rosebud Perfume**$8.29**4.7★**▲ 161%**](https://www.amazon.com/dp/B00940T2MO) [**Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count**Rosebud Perfume**$16.80**4.5★**▲ 131%**](https://www.amazon.com/dp/B0052GJ0I0) [**Smiths Rosebud Salve Rosebud Salve Tube 14.2 g**Smith's**$7.05**4.5★**▲ 127%**](https://www.amazon.com/dp/B0079OHBES) [**Rosebud Perfume Co. - Minted Rose Lip Balm Tube - .5 oz**Rosebud Perfume**$7.82**4.6★**▲ 24%**](https://www.amazon.com/dp/B008EKN4RY) [**Rosebud Three Lavish Layers Lip Balm 0.8 Ounce**ROSEBUD SALVE**$17.05**4.6★**— 2%**](https://www.amazon.com/dp/B002HTREHE)
**~~View all trending →~~**
## **What buyers say about smiths lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“It moisturizes my lips”*
**Smell**15%
*“I love this product - It is the right consistency and smells great”*
**Efficiency**10%
*“It works good”*
**Quality-Overall**9%
*“Great Product”*
**Durability**8%
*“Used it for decades”*
**Brightness/Shine/Glow**6%
*“gives them a little pink glow”*
**Soft Feel**5%
*“No biggie, still makes my lips feel great”*
**Gifting Purpose**5%
*“give for Christmas along with their other gifts”*
**Thickness**4%
*“Great balm not super thick”*
**Value For Money**3%
*“Its affordable”*
### **What buyers complain about **
**Smell**13%
*“having that smell under my nose”*
**Value For Money**10%
*“A bit costy”*
**Moist/Dry**10%
*“Product does nothing to moisturize my lip”*
**Ease Of Use**5%
*“Extremely difficult to open”*
**Size-Overall**5%
*“The only downside is that the tube is too big”*
**Adhesion/Stickiness**5%
*“they put stickers over the tube that you cant get off with heir sticky residue”*
**Thickness**3%
*“Its not thick at all”*
**Oily/Greasy**3%
*“It is definitely not a balm, it is basically a lip oil”*
**Color**3%
*“None of these have a color when applied though each flavor varies in color in the tin”*
**Texture/Consistency-Overall**3%
*“The worst part for me is the texture”*
### **Top return reasons **
**Smell**29%
**Leak-Proof**17%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**9%
**Moist/Dry**7%
**Adhesion/Stickiness**5%
**Oily/Greasy**3%
**Ease Of Use**3%
**Product Condition**3%
**Durability**2%
## **Common questions**
- **Is smiths lip balm profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 14 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the smiths lip balm niche?**
- 4 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smiths lip balm?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.7%.
- **When does demand for smiths lip balm peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the smiths lip balm niche?**
- Listings span $7.05–$22.91; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.
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