[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-small-shampoo":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":220,"demand":225,"seasonality":427,"brandShare":440,"products":451,"feedback":508,"searchTerms":657,"related":707,"lastUpdated":172},"21773802-7e41-4163-99eb-c33813e42930","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":161,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":167},77175,148186,1.2242,0.3329,0.0868,0.9606,1,4.53,6395,6,2.01,8.73,20000,0.3333,0.0031,0,"small shampoo","small-shampoo","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsmall-shampoo","2-in-1 Shampoo & Conditioner","2026-07-14T09:04:58.877498+00:00",3,5,65,[],424,15000,2000,2500,90000,120000,64,132,{"score":186,"verdict":187,"components":188},36,"skip",[189,194,197,201,203,205,208,212,215,218],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",19,0.15,77175.27,{"key":195,"score":196,"weight":192,"raw":155},"growth",58,{"key":198,"score":199,"weight":200,"raw":156},"conversion",82,0.1,{"key":202,"score":173,"weight":192,"raw":157},"competition",{"key":204,"score":167,"weight":200,"raw":158},"brandShare",{"key":206,"score":207,"weight":200,"raw":159},"qualityGap",37,{"key":209,"score":210,"weight":211,"raw":160},"reviewMoat",24,0.05,{"key":213,"score":214,"weight":200,"raw":166},"returns",98,{"key":216,"score":217,"weight":211,"raw":161},"avgPrice",17,{"key":219,"score":167,"weight":211,"raw":167},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":426},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,384,387,390,393,396,399,402,405,408,411,414,417,420,423],{"week":228,"volume":229},"2025-04-06",27441,{"week":231,"volume":232},"2025-04-13",25889,{"week":234,"volume":235},"2025-04-20",25662,{"week":237,"volume":238},"2025-04-27",27353,{"week":240,"volume":241},"2025-05-04",25315,{"week":243,"volume":244},"2025-05-11",23202,{"week":246,"volume":247},"2025-05-18",23110,{"week":249,"volume":250},"2025-05-25",22847,{"week":252,"volume":253},"2025-06-01",22907,{"week":255,"volume":256},"2025-06-08",22871,{"week":258,"volume":259},"2025-06-15",23453,{"week":261,"volume":262},"2025-06-22",24680,{"week":264,"volume":265},"2025-06-29",25038,{"week":267,"volume":268},"2025-07-06",18619,{"week":270,"volume":271},"2025-07-13",28420,{"week":273,"volume":274},"2025-07-20",19298,{"week":276,"volume":277},"2025-07-27",20507,{"week":279,"volume":280},"2025-08-03",4193,{"week":282,"volume":283},"2025-08-10",4078,{"week":285,"volume":286},"2025-08-17",4189,{"week":288,"volume":289},"2025-08-24",3732,{"week":291,"volume":292},"2025-08-31",3636,{"week":294,"volume":295},"2025-09-07",3519,{"week":297,"volume":298},"2025-09-14",3664,{"week":300,"volume":301},"2025-09-21",3462,{"week":303,"volume":304},"2025-09-28",3470,{"week":306,"volume":307},"2025-10-05",3619,{"week":309,"volume":310},"2025-10-12",3798,{"week":312,"volume":313},"2025-10-19",3232,{"week":315,"volume":316},"2025-10-26",2898,{"week":318,"volume":319},"2025-11-02",2981,{"week":321,"volume":322},"2025-11-09",3176,{"week":324,"volume":325},"2025-11-16",3009,{"week":327,"volume":328},"2025-11-23",3596,{"week":330,"volume":331},"2025-11-30",3199,{"week":333,"volume":79},"2025-12-07",{"week":335,"volume":336},"2025-12-14",2396,{"week":338,"volume":339},"2025-12-21",2324,{"week":341,"volume":342},"2025-12-28",1805,{"week":344,"volume":345},"2026-01-04",2241,{"week":347,"volume":348},"2026-01-11",2428,{"week":350,"volume":351},"2026-01-18",2456,{"week":353,"volume":354},"2026-01-25",2429,{"week":356,"volume":357},"2026-02-01",2168,{"week":359,"volume":360},"2026-02-08",2586,{"week":362,"volume":363},"2026-02-15",2444,{"week":365,"volume":366},"2026-02-22",2689,{"week":368,"volume":369},"2026-03-01",2705,{"week":371,"volume":372},"2026-03-08",3096,{"week":374,"volume":375},"2026-03-15",2894,{"week":377,"volume":378},"2026-03-22",2792,{"week":380,"volume":381},"2026-03-29",2687,{"week":383,"volume":360},"2026-04-05",{"week":385,"volume":386},"2026-04-12",2611,{"week":388,"volume":389},"2026-04-19",2737,{"week":391,"volume":392},"2026-04-26",2656,{"week":394,"volume":395},"2026-05-03",2663,{"week":397,"volume":398},"2026-05-10",2937,{"week":400,"volume":401},"2026-05-17",3266,{"week":403,"volume":404},"2026-05-24",3392,{"week":406,"volume":407},"2026-05-31",3657,{"week":409,"volume":410},"2026-06-07",4050,{"week":412,"volume":413},"2026-06-14",3820,{"week":415,"volume":416},"2026-06-21",3759,{"week":418,"volume":419},"2026-06-28",4264,{"week":421,"volume":422},"2026-07-05",3586,{"week":424,"volume":425},"2026-07-12",4021,false,[428,429,430,431,432,433,434,435,436,437,438,439],0.2844053735597967,0.29431818383773395,0.3375475624732308,1.7404721769528382,1.4604807657940784,1.7840015528830329,1.874424111234133,0.4721950803385932,0.42017812934860066,0.40326979229794496,0.38010417981058536,0.26785425489753517,{"top":441,"otherBrandCount":167,"otherClickShare":167},[442,445,448],{"brand":443,"clickShare":444},"Head & Shoulders",0.9183,{"brand":446,"clickShare":447},"DOVE MEN + CARE",0.0423,{"brand":449,"clickShare":450},"Procter & Gamble",0.0394,[452,462,471,482,490,498],{"asin":453,"title":454,"brand":443,"imageUrl":455,"price":163,"rating":456,"reviews":457,"clickShare90":458,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B01IADXVKO","Head & Shoulders Classic Clean Dandruff Shampoo Travel Size 1.7z (4 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KXFGldLZL.jpg",4.5,5754,0.438,0.4177,"2016-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01IADXVKO",{"asin":463,"title":464,"brand":443,"imageUrl":465,"price":466,"rating":456,"reviews":457,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0019QZHBQ","Head & Shoulders Classic Clean Dandruff Shampoo - 1.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418FFvk104L.jpg",5.25,0.2288,0.1766,"2008-05-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0019QZHBQ",{"asin":472,"title":473,"brand":443,"imageUrl":474,"price":475,"rating":476,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B01NAAZEHL","Head & Shoulders Anti-Dandruff Shampoo and Conditioner Classic Clean 2-in-1 1% Pyrithione Zinc Flake Control Deep Clean Scalp Care Fresh Scent 8.45 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eKqozi2lL.jpg",5.86,4.7,6108,0.1936,0.2115,"2015-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01NAAZEHL",{"asin":483,"title":484,"brand":443,"imageUrl":485,"price":486,"rating":456,"reviews":457,"clickShare90":487,"clickShare360":488,"launchDate":460,"amazonUrl":489},"B01IADXSA2","Head & Shoulders Classic Clean Dandruff Shampoo 1.70 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31G2henJZDL.jpg",7.25,0.0579,0.0695,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01IADXSA2",{"asin":491,"title":492,"brand":446,"imageUrl":493,"price":162,"rating":476,"reviews":494,"clickShare90":447,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B09VL4VLTQ","Dove Men+Care Fortifying 2 in 1 Shampoo and Conditioner Fresh and Clean with Caffeine for Normal to Oily Hair Helps Strengthen Thinning Hair 3 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61P8NdslJiL.jpg",14756,0.0583,"2022-03-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09VL4VLTQ",{"asin":499,"title":500,"brand":449,"imageUrl":501,"price":502,"rating":503,"reviews":504,"clickShare90":450,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B005VMHYVU","Head+shoulders Class Cln Size 1.7z Head & Shoulders Classic Clean Dandruff Shampoo (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414mQ0jhyvL.jpg",6.87,4.3,244,0.0663,"2011-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005VMHYVU",{"love":509,"hate":580,"returnReasons":633},[510,517,524,531,538,545,552,559,566,573],{"topic":511,"percentOfMentions":512,"verbatims":513},"Quality-Overall",0.2147,[514,515,516],"Great shampoo","Great Quality","Quality Shampoo",{"topic":518,"percentOfMentions":519,"verbatims":520},"Smell",0.128,[521,522,523],"The scent is refreshing","Smell is fresh and nice","Smells amazing",{"topic":525,"percentOfMentions":526,"verbatims":527},"Efficiency",0.10439999999999999,[528,529,530],"Very effective","It worked quickly","Works well",{"topic":532,"percentOfMentions":533,"verbatims":534},"Advertised Vs Actual Product",0.0659,[535,536,537],"As shown","it did the job","Just as described",{"topic":539,"percentOfMentions":540,"verbatims":541},"Ease Of Use",0.0645,[542,543,544],"That Works Well for a Quick","Its easy to use","Useful shampoo",{"topic":546,"percentOfMentions":547,"verbatims":548},"Size-Overall",0.052199999999999996,[549,550,551],"Great size","The bottle size is decent especially for someone who doesn't uses alot of product at once","These are small travelers size shampoo",{"topic":553,"percentOfMentions":554,"verbatims":555},"Value For Money",0.0504,[556,557,558],"Worth your money","Great deal","not expensive",{"topic":560,"percentOfMentions":561,"verbatims":562},"Soft Feel",0.0462,[563,564,565],"smooth","Makes hair soft","Makes hair feel soft",{"topic":567,"percentOfMentions":568,"verbatims":569},"Hair Growth",0.0275,[570,571,572],"Great shampoo - leaves hair soft & shiny","This stuff really has helped me get more healthier hair","Also helps with preventing hair loss",{"topic":574,"percentOfMentions":575,"verbatims":576},"Hair Removal",0.022000000000000002,[577,578,579],"Clear all dandruff without drying hair","My husband's dandruff cleared up immediately using this shampoo\u002Fconditioner","Head & Shoulders Anti-Dandruff Shampoo and great Conditioner",[581,587,593,600,606,611,616,620,624,628],{"topic":546,"percentOfMentions":582,"verbatims":583},0.4689,[584,585,586],"Very small bottle for the price","Bottle was pretty small","Smaller than expected",{"topic":553,"percentOfMentions":588,"verbatims":589},0.1186,[590,591,592],"The price of this is to high","More expensive,","Too expensive",{"topic":594,"percentOfMentions":595,"verbatims":596},"Allergies",0.0678,[597,598,599],"I once had itchy scalp","I have sensitive skin","Irritating",{"topic":532,"percentOfMentions":601,"verbatims":602},0.0339,[603,604,605],"Good quality picture size deceiving","False advertisement this bottle was lil asf","Container smaller than appears in picture",{"topic":607,"percentOfMentions":601,"verbatims":608},"Functionality-Overall",[609,610],"No luck with it 😕 Did not help with my dandruff","Didn't work",{"topic":612,"percentOfMentions":613,"verbatims":614},"Damage\u002FBurn Hair",0.0169,[615],"It makes by hair break",{"topic":617,"percentOfMentions":613,"verbatims":618},"Color Fading\u002FDiscoloration",[619],"a great change was worried about white hair discoloration",{"topic":621,"percentOfMentions":613,"verbatims":622},"Lather",[623],"Does not lather up",{"topic":625,"percentOfMentions":613,"verbatims":626},"Sensitivity-Overall",[627,598],"not for sensitive skin",{"topic":518,"percentOfMentions":629,"verbatims":630},0.0141,[631,632],"bad smell","It smells a bit strange",[634,636,638,641,643,645,647,650,653,655],{"reason":546,"pct":635},0.732,{"reason":553,"pct":637},0.0808,{"reason":639,"pct":640},"Leak-Proof",0.0584,{"reason":532,"pct":642},0.0567,{"reason":518,"pct":644},0.024900000000000002,{"reason":607,"pct":646},0.0155,{"reason":648,"pct":649},"Defective Material\u002FParts",0.0086,{"reason":651,"pct":652},"Ingredients-Overall",0.0052,{"reason":612,"pct":654},0.0043,{"reason":511,"pct":656},0.0034000000000000002,[658,663,668,672,677,682,687,692,697,702],{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"head and shoulders travel size",30051,0.4025,0.0831,{"term":664,"volume":665,"growthQoq":666,"conversionRate":667},"travel size head and shoulders",21363,0.3118,0.0852,{"term":168,"volume":669,"growthQoq":670,"conversionRate":671},14461,0.3622,0.0137,{"term":673,"volume":674,"growthQoq":675,"conversionRate":676},"travel head and shoulders",14291,0.2679,0.1084,{"term":678,"volume":679,"growthQoq":680,"conversionRate":681},"head and shoulders shampoo travel size",14493,0.1399,0.0928,{"term":683,"volume":684,"growthQoq":685,"conversionRate":686},"travel size head and shoulders shampoo",10144,0.4505,0.0758,{"term":688,"volume":689,"growthQoq":690,"conversionRate":691},"travel head and shoulders shampoo",6239,0.765,0.0689,{"term":693,"volume":694,"growthQoq":695,"conversionRate":696},"head and shoulders travel",5089,0.3341,0.0972,{"term":698,"volume":699,"growthQoq":700,"conversionRate":701},"head and shoulders shampoo travel",4921,0.5296,0.0992,{"term":703,"volume":704,"growthQoq":705,"conversionRate":706},"shampoo small",4003,0.3942,0.0159,[708,715,720,726,731,736],{"title":709,"href":710,"score":711,"verdict":712,"marketSize":713,"growth90":714},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":716,"href":717,"score":711,"verdict":712,"marketSize":718,"growth90":719},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":721,"href":722,"score":711,"verdict":723,"marketSize":724,"growth90":725},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":727,"href":728,"score":711,"verdict":712,"marketSize":729,"growth90":730},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":732,"href":733,"score":711,"verdict":723,"marketSize":734,"growth90":735},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":737,"href":738,"score":739,"verdict":712,"marketSize":740,"growth90":741},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]