---
title: "Small Scrunchies — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/small-scrunchies"
last_updated: "2026-08-10T07:39:49.941Z"
locale: en
meta:
description: "Niche score 44/100 · $56K/yr market · 139K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $56K/yr market · 139K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Scrunchies — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **small scrunchies**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 24Conversion 60Competition 60Returns 95Price range 42Avg price 22Brand share 63Review moat 20Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.01–$22.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****12,378.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$56K**
$56K/yr · 139K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, small scrunchies is a $56K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small scrunchies market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**450**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**30%**
- KECUCO20% - Kitsch19% - GOODY11% - SEVEN STYLE10% - Scunci7% - TVINLIK3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/small-scrunchies/trend)
## **Top small scrunchies search terms**
- **small scrunchies**40K/yr+4.6%4.5% conv. - **mini scrunchies**38K/yr-9.5%3.5% conv. - **small scrunchies for fine hair**19K/yr+6.7%5.4% conv. - **small hair scrunchies**10K/yr+7.8%5.4% conv. - **mini scrunchies for thin hair**9K/yr-13.1%3.7% conv. - **small scrunchie**4K/yr+12.3%2.8% conv. - **tiny scrunchies**5K/yr+1.6%3.2% conv. - **small scrunchies for women**5K/yr-16.3%4.3% conv. - **mini scrunchie**4K/yr+0.1%3.0% conv. - **mini hair scrunchies**4K/yr-20.6%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/small-scrunchies/search-terms)
## **Top small scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$8K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KECUCO 30Pcs Small Silk Satin Hair Scrunchies Hair Ties for Women Girls Hair Accessories Gift (Multicolor A)**KECUCO**$6.66**4.6★1,881 rev](https://www.amazon.com/dp/B0BZMY9RMF) [2**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**$9.12**4.6★52,229 rev](https://www.amazon.com/dp/B0BJS1NVKM) [3**Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts**SEVEN STYLE**$5.88**4.7★69,911 rev](https://www.amazon.com/dp/B0FWR2FB38) [4**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**$9.03**4.6★52,229 rev](https://www.amazon.com/dp/B0DWY2RQBB) [5**TVINLIK 350 PCS Multicolor Cotton Hair Ties Small Baby Hair Elastics for Kids and Girls No Crease Finger Ponytail Holders (20 Colors)**TVINLIK**$4.01**4.7★3,088 rev](https://www.amazon.com/dp/B0CY2TQJ6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**78 rev8mo ago](https://www.amazon.com/dp/B0FXXW5F8C) [**Goody Ouchless Quarter Inch Satin Scrunchies Frizz Fighting No Damage Scrunchies All Hair Types Gentle Secure & Creaseless Hair Ties for Day and Overnight Gifts for Women & Girls 5 Ct Black**GOODY**$6.47**69 rev8mo ago](https://www.amazon.com/dp/B0FXY2MY61) [**Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts**SEVEN STYLE**$5.88**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWR2FB38) [**Authentic Mini Mulberry Silk Scrunchies for Women & Kids - Anti Breakage Small Silk Scrunchies for Fine Curly & Thin Hair - No Dent No Slip Hair Ties for Buns Sleep & Ponytail - Onyx Black (4 Pack)**Curlfriend Collective**$22.80**317 rev1y ago](https://www.amazon.com/dp/B0FBYVH1MR) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**$9.03**52,229 rev1y ago](https://www.amazon.com/dp/B0DWY2RQBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goody Ouchless Quarter Inch Satin Scrunchies Frizz Fighting No Damage Scrunchies All Hair Types Gentle Secure & Creaseless Hair Ties for Day and Overnight Gifts for Women & Girls 5 Ct Black**GOODY**$6.47**4.1★**▲ 250%**](https://www.amazon.com/dp/B0FXY2MY61) [**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**4.5★**▲ 215%**](https://www.amazon.com/dp/B0FXXW5F8C) [**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**$9.03**4.6★**▲ 171%**](https://www.amazon.com/dp/B0DWY2RQBB) [**Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts**SEVEN STYLE**$5.88**4.7★**▲ 115%**](https://www.amazon.com/dp/B0FWR2FB38) [**Goody Kids Ouchless Tiny Terry Ponytailers Assorted Colors - Pain-Free Hair Accessories for Women Girls Babies and Teens - Perfect for Long Lasting Braids Ponytails and More 42 Count (Pack of 1)**GOODY**$4.82**4.4★**▲ 51%**](https://www.amazon.com/dp/B00CBFFHQ4)
**~~View all trending →~~**
## **What buyers say about small scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Cute colors”*
**Quality-Overall**11%
*“Good variety”*
**Soft Feel**9%
*“The material is so soft”*
**Value For Money**9%
*“Great Value”*
**Suitability Straight Hair**7%
*“perfect for my hair”*
**Stretchability/Expandability/Elasticity**4%
*“great elasticity”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“Great fit”*
**Hair Styling**4%
*“Good hold for baby hair & cute colors”*
**Durability**3%
*“Hold up well”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**16%
*“didnt stretch far”*
**Size-Overall**12%
*“Huge”*
**Quality-Overall**11%
*“Awful quality”*
**Material Quality**6%
*“Very bad quality material”*
**Suitability Short Hair**5%
*“not good for thick hair at all”*
**Durability**4%
*“falls apart quickly”*
**Hair Related**4%
*“Gets stuck in hair”*
**Color**3%
*“Weird coloring”*
**Value For Money**3%
*“Not worth the price”*
**Smell**2%
*“had an odd smell”*
### **Top return reasons **
**Size-Overall**35%
**Material Quality**12%
**Quality-Overall**9%
**Color**8%
**Advertised Vs Actual Product**6%
**Suitability Long Hair**5%
**Stretchability/Expandability/Elasticity**5%
**Suitability Short Hair**3%
**Value For Money**3%
**Thin**2%
## **Common questions**
- **Is small scrunchies profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the small scrunchies niche?**
- 21 brands and 450 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in small scrunchies?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for small scrunchies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the small scrunchies niche?**
- Listings span $4.01–$22.80; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 12,379 reviews — the moat a new listing must climb.
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