---
title: "Small Razor — $683K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/small-razor"
last_updated: "2026-08-10T06:07:51.981Z"
locale: en
meta:
description: "Niche score 48/100 · $683K/yr market · 552K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $683K/yr market · 552K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Razor — $683K/yr Amazon US Niche (2026) - Flapen"
---
# **small razor**
**Skip it**
Prices mostly outside the sweet spot ($5.16–$14.55) — this niche doesn't clear our bar today.
Market size 68Growth 61Conversion 95Competition 16Returns 99Price range 0Avg price 32Brand share 16Review moat 28Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$683K**
$683K/yr · 552K searches
**Growth**
**Good****+38.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,729.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.16–$14.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, small razor is a $683K/yr Amazon United States market (552K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small razor market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$592K–$789K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**3%**
- Gillette Venus37% - INTUITION26% - DreamGenius13% - Flamingo9% - Schick Hydro Silk9% - Athena Club3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.
23K18KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/small-razor/trend)
## **Top small razor search terms**
- **travel razor**192K/yr+54.3%10.6% conv. - **travel razors for women**142K/yr+33.7%12.1% conv. - **mini razor**48K/yr+23.6%5.6% conv. - **venus travel razor**20K/yr+37.6%14.2% conv. - **mini razors for women**22K/yr+15.2%6.8% conv. - **travel size razor**18K/yr+47.1%9.5% conv. - **travel razors**14K/yr+45.7%6.2% conv. - **travel size razor for women**14K/yr+19.6%10.2% conv. - **womens travel razor**10K/yr+58.7%10.8% conv. - **mini travel razor**9K/yr+6.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/small-razor/search-terms)
## **Top small razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$68K20%$137K30%$205K40%$273K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus Extra Smooth Travel Razor Kit for Women Mini Handle + Refill + Case**Gillette Venus**$9.68**4.7★22,534 rev](https://www.amazon.com/dp/B00I5H5Z1O) [2**Schick Intuition Go Disposable Razor for Sensitive Skin 1ct Razors Sensitive Skin Womens Disposable Razors with Organic Aloe Travel Razor**INTUITION**$6.17**4.6★3,760 rev](https://www.amazon.com/dp/B0D3RPMTTJ) [3**Gillette Venus Mini On The Go Womens Razor Handle with 3 ComfortGlide White Tea Scent Blade Refills + 1 Travel Case**Gillette Venus**$13.56**4.7★6,331 rev](https://www.amazon.com/dp/B07X8587YC) [4**Flamingo Travel Razor Kit for Women - Body & Pubic Razor - Mini Handle 2 Blade Refills 1 Travel Size Foaming Shave Gel & Vented Case - TSA Approved Essentials**Flamingo**$14.55**4.7★405 rev](https://www.amazon.com/dp/B0FHJG1R91) [5**DreamGenius Travel Razors for Women Travel Size Toiletries Include 1 Handle and 2 Cartridges Extra Smooth 5-Blade Travel Essentials Razor with Case for Shaving Pink**DreamGenius**$8.01**4.6★1,000 rev](https://www.amazon.com/dp/B0CG13N9WQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THURLADY Travel Razors for Women Travel Essentials Razor Kit Tsa Approved**THURLADY**$9.61**135 rev8mo ago](https://www.amazon.com/dp/B0FX1TDTGM) [**Flamingo Travel Razor Kit for Women - Body & Pubic Razor - Mini Handle 2 Blade Refills 1 Travel Size Foaming Shave Gel & Vented Case - TSA Approved Essentials**Flamingo**$14.55**405 rev9mo ago](https://www.amazon.com/dp/B0FHJG1R91) [**Schick Hydro Silk Mini Razor for Women | Womens Razors for Shaving Travel Size Toiletries 5-Blade Travel Razor Includes 1 Mini Handle 1 Refill & 1 Case**Schick Hydro Silk**$9.92**353 rev9mo ago](https://www.amazon.com/dp/B0FTZT31L8) [**Athena Club Mini Razor Kit for Women Travel Size 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle Refill TSA Friendly Case**Athena Club**$9.44**252 rev1y ago](https://www.amazon.com/dp/B0DZ89SMQY) [**Schick Intuition Go Disposable Razor for Sensitive Skin 1ct Razors Sensitive Skin Womens Disposable Razors with Organic Aloe Travel Razor**INTUITION**$6.17**3,760 rev2y ago](https://www.amazon.com/dp/B0D3RPMTTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THURLADY Travel Razors for Women Travel Essentials Razor Kit Tsa Approved**THURLADY**$9.61**4.2★**▲ 70%**](https://www.amazon.com/dp/B0FX1TDTGM) [**Schick Hydro Silk Mini Razor for Women | Womens Razors for Shaving Travel Size Toiletries 5-Blade Travel Razor Includes 1 Mini Handle 1 Refill & 1 Case**Schick Hydro Silk**$9.92**4.7★**▲ 54%**](https://www.amazon.com/dp/B0FTZT31L8) [**Billie 5-Blade Womens Razor Travel Case - Take Your Razor To-Go - Magnetic Top - Easy Storage - Portable & Convenient - DreamPop**Billie**$5.16**4.7★**▲ 53%**](https://www.amazon.com/dp/B09SGR2338) [**Flamingo Travel Razor Kit for Women - Body & Pubic Razor - Mini Handle 2 Blade Refills 1 Travel Size Foaming Shave Gel & Vented Case - TSA Approved Essentials**Flamingo**$14.55**4.7★**▲ 28%**](https://www.amazon.com/dp/B0FHJG1R91) [**Schick Intuition Go Disposable Razor for Sensitive Skin 1ct Razors Sensitive Skin Womens Disposable Razors with Organic Aloe Travel Razor**INTUITION**$6.17**4.6★**— 1%**](https://www.amazon.com/dp/B0D3RPMTTJ)
**~~View all trending →~~**
## **What buyers say about small razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits comfortably in my hand”*
**Ease Of Use**17%
*“Easy to use”*
**Compactness**12%
*“Compact and easy to pack”*
**Quality-Overall**8%
*“The blade is quality like most from this brand”*
**Value For Money**6%
*“Excellent value”*
**Soft Feel**5%
*“Smooth and fresh”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Comfort-Overall**2%
*“Comfortable”*
**Efficiency**2%
*“Job well done”*
**Storage Capacity**2%
*“Doesnt take much space”*
### **What buyers complain about **
**Size-Overall**25%
*“Quite a large”*
**Durability**11%
*“Falls Apart”*
**Strength**7%
*“Very flimsy”*
**Ease Of Use**6%
*“not that easy to remove from container”*
**Advertised Vs Actual Product**5%
*“The description said there was 1 tefil but there isnt”*
**Quality-Overall**4%
*“Not well made”*
**Value For Money**4%
*“The price had increased 2 dollars”*
**Functionality-Overall**3%
*“Didnt work for my expectations”*
**Weight Heavy**2%
*“This is a lot bulkier than I expected”*
**Allergies**2%
*“it gave me a rash”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Product Condition**4%
**Quality-Overall**2%
**Durability**2%
**Strength**1%
**Weight Heavy**1%
## **Common questions**
- **Is small razor profitable to sell on Amazon United States?**
- The niche generates $683K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the small razor niche?**
- 8 brands and 18 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in small razor?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.3%.
- **When does demand for small razor peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the small razor niche?**
- Listings span $5.16–$14.55; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 3,729 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)