---
title: "Sleeping Mask Skincare — $856K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sleeping-mask-skincare"
last_updated: "2026-08-10T06:45:50.933Z"
locale: en
meta:
description: "Niche score 44/100 · $856K/yr market · 409K searches/yr · $25.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $856K/yr market · 409K searches/yr · $25.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sleeping Mask Skincare — $856K/yr Amazon US Niche (2026) - Flapen"
---
# **sleeping mask skincare**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 9Conversion 80Competition 5Returns 93Price range 80Avg price 95Brand share 0Review moat 23Quality gap 37
**Avg price**
**Incredible****$25.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.81–$32.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$856K**
$856K/yr · 409K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,281.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sleeping mask skincare is a $856K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleeping mask skincare market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$772K–$1.0M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE86% - e.l.f.7% - QUIA Beauty7%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -32.8% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 64.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sleeping-mask-skincare/trend)
## **Top sleeping mask skincare search terms**
- **laneige water sleeping mask**114K/yr-14.1%12.0% conv. - **laneige sleeping mask**61K/yr-19.1%6.2% conv. - **quia collagen mask**79K/yr-85.2%4.1% conv. - **laneige mask**13K/yr+0.0%5.7% conv. - **laneige sleep mask**16K/yr-6.6%6.8% conv. - **sleeping mask skincare**13K/yr-30.9%0.3% conv. - **laneige face mask**10K/yr+7.3%3.4% conv. - **elf sleeping mask**22K/yr+11.3%13.9% conv. - **hydrating sleep mask**8K/yr-17.7%1.0% conv. - **quia overnight collagen**11K/yr-66.6%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sleeping-mask-skincare/search-terms)
## **Top sleeping mask skincare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$171K40%$342K60%$514K80%$685K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★644 rev](https://www.amazon.com/dp/B0F7ZJQP4K) [2**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**4.6★1,528 rev](https://www.amazon.com/dp/B0CZ7MXPG8) [3**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**4.6★2,424 rev](https://www.amazon.com/dp/B09857WSXC) [4**QUIA Collagen Wrapping Mask 75ml - Clinical +92% Firmer Appearance - Overnight Glass Skin Peel Off - Korean Skincare - All Skin Types - Better Than Sheet Masks**QUIA Beauty**$30.12**4.2★1,864 rev](https://www.amazon.com/dp/B0DXDGDZ1C) [5**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★243 rev](https://www.amazon.com/dp/B0F7ZJNLZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**243 rev9mo ago](https://www.amazon.com/dp/B0F7ZJNLZ1) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**644 rev10mo ago](https://www.amazon.com/dp/B0F7ZJQP4K) [**QUIA Collagen Wrapping Mask 75ml - Clinical +92% Firmer Appearance - Overnight Glass Skin Peel Off - Korean Skincare - All Skin Types - Better Than Sheet Masks**QUIA Beauty**$30.12**1,864 rev1y ago](https://www.amazon.com/dp/B0DXDGDZ1C) [**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**1,528 rev2y ago](https://www.amazon.com/dp/B0CZ7MXPG8) [**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**2,424 rev5y ago](https://www.amazon.com/dp/B09857WSXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F7ZJNLZ1) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★**▲ 34%**](https://www.amazon.com/dp/B0F7ZJQP4K) [**LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care**LANEIGE**$32.64**4.6★**— 2%**](https://www.amazon.com/dp/B0CZ7MXPG8) [**e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula**e.l.f.**$10.81**4.6★**▼ 12%**](https://www.amazon.com/dp/B09857WSXC) [**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry**LANEIGE**$20.88**4.6★**▼ 26%**](https://www.amazon.com/dp/B07XXPHQZK)
**~~View all trending →~~**
## **What buyers say about sleeping mask skincare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**30%
*“Great moisturizer”*
**Soft Feel**14%
*“Skin was smooth”*
**Quality-Overall**10%
*“Good quality mask”*
**Value For Money**6%
*“Worth it”*
**Suitability Combination Skin**5%
*“Works well on my sensitive skin”*
**Smell**5%
*“it's perfectly scented”*
**Suitability Dry Skin**4%
*“Love it, helps my dry skin”*
**Durability**2%
*“It stays on well”*
**Absorbency**2%
*“It absorbs nicely”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
### **What buyers complain about **
**Moist/Dry**18%
*“Not hydrating at all”*
**Value For Money**8%
*“This is the biggest waste of money”*
**Smell**7%
*“No smell”*
**Functionality-Overall**7%
*“Did not work well at all”*
**Allergies**6%
*“It becomes itchy”*
**Suitability Dry Skin**3%
*“Im a 63-year-old woman who maybe my skin is just too dry”*
**Durability**3%
*“Doesnt last”*
**Thickness**3%
*“This moisturizer is thick”*
**Ease Of Use**3%
*“It was hard to take off”*
**Adhesion/Stickiness**2%
*“it doesnt stay sticky like a lot of other gel based face products”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Functionality-Overall**16%
**Value For Money**11%
**Moist/Dry**10%
**Smell**9%
**Product Condition**8%
**Texture/Consistency-Overall**3%
**Suitability Humid Weather**3%
**Skin Health**2%
**Size-Overall**2%
## **Common questions**
- **Is sleeping mask skincare profitable to sell on Amazon United States?**
- The niche generates $856K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the sleeping mask skincare niche?**
- 3 brands and 9 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sleeping mask skincare?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.1%.
- **When does demand for sleeping mask skincare peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 64.0× the quietest.
- **What does it cost to enter the sleeping mask skincare niche?**
- Listings span $10.81–$32.64; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 7,282 reviews — the moat a new listing must climb.
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