---
title: "Sleep Body Wash — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sleep-body-wash"
last_updated: "2026-08-10T06:47:10.715Z"
locale: en
meta:
description: "Niche score 42/100 · $178K/yr market · 149K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $178K/yr market · 149K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sleep Body Wash — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **sleep body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 19Conversion 81Competition 39Returns 98Price range 68Avg price 66Brand share 0Review moat 24Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.78–$34.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.92**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$178K**
$178K/yr · 149K searches
**Review moat**
**Bad****5,054.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sleep body wash is a $178K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleep body wash market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$174K–$209K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Dr Teal's55% - Dove23% - Method20% - OLLY1% - Aveeno1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -11.1% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sleep-body-wash/trend)
## **Top sleep body wash search terms**
- **dr teals sleep**25K/yr-17.0%5.3% conv. - **method body wash wind down**11K/yr+17.6%12.4% conv. - **dove anti stress body wash**12K/yr-19.4%12.1% conv. - **dr teals sleep balm**12K/yr-29.2%1.0% conv. - **dr teal melatonin**9K/yr+4.6%7.3% conv. - **dr teals melatonin**8K/yr-10.1%8.1% conv. - **sleep body wash**9K/yr-11.4%4.2% conv. - **method wind down body wash**5K/yr+30.0%16.1% conv. - **calming body wash**6K/yr-6.2%5.1% conv. - **chamomile body wash**6K/yr-9.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sleep-body-wash/search-terms)
## **Top sleep body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**4.6★2,891 rev](https://www.amazon.com/dp/B0F62S3YD6) [2**method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 28 Fl Oz**Method**$11.79**4.7★13,024 rev](https://www.amazon.com/dp/B0CFNMWS4P) [3**Dr Teals Sleep Body Wash with Pure Epsom Salt Melatonin Lavender & Chamomile Essential Oil Blend 24 fl oz (Pack of 2)**Dr Teal's**$11.49**4.8★11,079 rev](https://www.amazon.com/dp/B0CK51GDQD) [4**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 34 fl oz (Pack of 2)**Dr Teal's**$11.54**4.8★6,765 rev](https://www.amazon.com/dp/B0CK4ZX5K3) [5**Dr Teals Epsom Salt Magnesium Soak Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 3 lbs**Dr Teal's**$5.78**4.8★3,527 rev](https://www.amazon.com/dp/B07XKZPBHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz**Dr Teal's**$10.71**583 rev10mo ago](https://www.amazon.com/dp/B0FQL7MQ6S) [**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**2,891 rev1y ago](https://www.amazon.com/dp/B0F62S3YD6) [**Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack**Dove**$10.80**1,158 rev1y ago](https://www.amazon.com/dp/B0CP5N76KT) [**OLLY Calm Body Wash with Hyaluronic Acid Adaptogens & Vitamin B3 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Eucalyptus Amber Scent 17oz**OLLY**$8.40**502 rev1y ago](https://www.amazon.com/dp/B0F79PMNBR) [**method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 18 fl oz - 3 pack**Method**$24.80**3,040 rev1y ago](https://www.amazon.com/dp/B0DD2BLZYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 18 fl oz - 3 pack**Method**$24.80**4.8★**▲ 77%**](https://www.amazon.com/dp/B0DD2BLZYB) [**Teals Adults Body Lotion Melatonin & Essential Oils Night Sleep 8 oz**Dr Teal's**$9.52**4.7★**▲ 53%**](https://www.amazon.com/dp/B087B4W217) [**method Body Wash Wind Down - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Chamomile Starflower & Blue Lavender 28 Fl Oz**Method**$11.79**4.7★**▲ 26%**](https://www.amazon.com/dp/B0CFNMWS4P) [**Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent**Dove**$10.03**4.7★**▲ 20%**](https://www.amazon.com/dp/B0CLKNYZ71) [**Dr Teals Melatonin Sleep Bath Gift Set (Foaming Bath (34 oz) Body Lotion (8 oz) & Sleep Spray (6oz) - Stress Relief Lavender & Melatonin Promotes Better Sleep - At Home Spa Kit - Relax Before Bed**Dr Teal's**$34.98**4.7★**▲ 20%**](https://www.amazon.com/dp/B0BJFK73BN)
**~~View all trending →~~**
## **What buyers say about sleep body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Amazing Scent”*
**Soft Feel**8%
*“Keeps my skin soft”*
**Quality-Overall**6%
*“The price is affordable the quality is amazing it's relaxing a”*
**Value For Money**6%
*“Best price”*
**Moist/Dry**4%
*“long lasting moisturizer”*
**Lather**3%
*“It's liquid enough to lather”*
**Cleansing**2%
*“cleans well”*
**Suitability Dry Skin**2%
*“wonderful wash for dry skin”*
**Suitability Combination Skin**2%
*“Great on your skin”*
**Advertised Vs Actual Product**1%
*“Just what I needed”*
### **What buyers complain about **
**Smell**47%
*“Smells Weird”*
**Leak-Proof**5%
*“Leaked everywhere”*
**Allergies**4%
*“Also made my skin itch”*
**Motor Power**3%
*“Pump was broken”*
**Moist/Dry**2%
*“my skin dried out”*
**Value For Money**1%
*“Just wish it was not so expensive”*
**Thickness**1%
*“it feels so much 'thicker' than regular soap”*
**Defective Material/Parts**1%
*“Product arrived broken”*
**Texture/Consistency-Overall**1%
*“Very faint patchouli”*
**Ease Of Cleaning**1%
*“it fails to provide any cleanliness”*
### **Top return reasons **
**Smell**47%
**Leak-Proof**19%
**Advertised Vs Actual Product**8%
**Motor Power**7%
**Size-Overall**3%
**Value For Money**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Ingredients-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is sleep body wash profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sleep body wash niche?**
- 5 brands and 93 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sleep body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.4%.
- **When does demand for sleep body wash peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sleep body wash niche?**
- Listings span $5.78–$34.98; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 5,054 reviews — the moat a new listing must climb.
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