---
title: "Skulls and Roses Cologne — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skulls-and-roses-cologne"
last_updated: "2026-08-10T17:44:02.800Z"
locale: en
meta:
description: "Niche score 42/100 · $173K/yr market · 132K searches/yr · $24.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $173K/yr market · 132K searches/yr · $24.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skulls and Roses Cologne — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **skulls and roses cologne**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 22Conversion 62Competition 18Returns 100Price range 84Avg price 95Brand share 0Review moat 58Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.92–$34.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,170.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$173K**
$173K/yr · 132K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skulls and roses cologne is a $173K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skulls and roses cologne market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$144K–$192K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- ED HARDY79% - Norlevos14% - Christian Audigier7% - Open — no brand owns it (0%)
## **Top skulls and roses cologne search terms**
- **ed hardy cologne**33K/yr+40.7%6.9% conv. - **ed hardy cologne for men**55K/yr-34.5%5.6% conv. - **ed hardy skulls and roses cologne**6K/yr+24.1%4.5% conv. - **skulls and roses cologne**9K/yr-2.9%5.9% conv. - **skull and roses cologne for men**4K/yr+33.3%4.3% conv. - **ed hardy mens cologne**7K/yr+0.8%6.9% conv. - **ed hardy skulls and roses**6K/yr-48.6%3.9% conv. - **ed hardy perfume for men**3K/yr+25.4%4.1% conv. - **skull and roses cologne**4K/yr-64.5%4.4% conv. - **ed hardy skulls and roses cologne for men**5K/yr-59.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skulls-and-roses-cologne/search-terms)
## **Top skulls and roses cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ED HARDY Mens Cologne Fragrance Spray Hearts & Daggers Eau De Toilette 3.4 fl oz**ED HARDY**$20.30**4.7★4,966 rev](https://www.amazon.com/dp/B002Z6LHWW) [2**Ed Hardy Love & Luck for Men Eau De Toilette EDT Spray 3.4 fl oz**ED HARDY**$23.42**4.7★2,812 rev](https://www.amazon.com/dp/B001M9KX78) [3**Norlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz**Norlevos**$23.44**4.1★11 rev](https://www.amazon.com/dp/B0GVRLYM2V) [4**ED HARDY by For Men. Eau De Toilette Spray 3.4-Ounces**ED HARDY**$19.88**4.7★1,646 rev](https://www.amazon.com/dp/B001FWXMFM) [5**ED HARDY Skulls & Roses Eau de Toilette Spray for Men 1.0 Ounce**ED HARDY**$23.54**4.6★575 rev](https://www.amazon.com/dp/B00FFJ56CS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Norlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz**Norlevos**$23.44**11 rev3mo ago](https://www.amazon.com/dp/B0GVRLYM2V) [**ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxer with Skulls Eagle Design Large**ED HARDY**$25.24**190 rev1y ago](https://www.amazon.com/dp/B0DYQK16SK) [**ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxers with Benjamin Trucks Skulls Silhouette Design Large**ED HARDY**$25.76**190 rev1y ago](https://www.amazon.com/dp/B0DYR74N7S) [**ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 5 Pack Colorful Prints Small**ED HARDY**$29.95**1,768 rev4y ago](https://www.amazon.com/dp/B0B5JL7MQZ) [**ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 4 Pack Roses Skull Mermaid XLarge**ED HARDY**$25.29**1,768 rev5y ago](https://www.amazon.com/dp/B093FW3KN3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxer with Skulls Eagle Design Large**ED HARDY**$25.24**4.7★**▲ 305%**](https://www.amazon.com/dp/B0DYQK16SK) [**Norlevos UNBOXED-Cologne For Man Skulls & Roses for Him Eau de Toilette Spray for Men 1.0 oz**Norlevos**$23.44**4.1★**▲ 283%**](https://www.amazon.com/dp/B0GVRLYM2V) [**ED HARDY Mens Boxer Briefs 4 Pack Soft Fabric Pull On Closure Machine Washable Comfortable Stretch Boxers with Benjamin Trucks Skulls Silhouette Design Large**ED HARDY**$25.76**4.7★**▲ 279%**](https://www.amazon.com/dp/B0DYR74N7S) [**ED HARDY Mens Underwear Boxer Briefs Comfortable Breathable Stylish Design 5 Pack Colorful Prints Small**ED HARDY**$29.95**4.5★**▲ 154%**](https://www.amazon.com/dp/B0B5JL7MQZ) [**Ed Hardy Hearts & Daggers by Christian Audigier for Men 3.4 oz Eau de Toilette Spray**Christian Audigier**$22.97**4.8★**▲ 43%**](https://www.amazon.com/dp/B01K5RNOZU)
**~~View all trending →~~**
## **What buyers say about skulls and roses cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“The smell is attractive”*
**Value For Money**10%
*“Decent for price”*
**Durability**7%
*“lasts all day”*
**Quality-Overall**6%
*“Great product”*
**Size-Overall**1%
*“Perfect fit”*
**Comfort-Overall**1%
*“Very comfy”*
**Color**1%
*“He likes the white can”*
**Gifting Purpose**0%
*“It was a Christmas gift”*
**Machine Wash Suitability**0%
*“Held up great in the wash”*
**Soft Feel**0%
*“Perfect fit and the fabric is soft and stretches to accommodate things”*
### **What buyers complain about **
**Smell**55%
*“A very arousing fragrance”*
**Value For Money**11%
*“The price is average for the size you get”*
**Durability**8%
*“doesnt last no more than a couple of hours”*
**Size-Overall**6%
*“Not big enough”*
**Functionality-Overall**6%
*“Does not work”*
### **Top return reasons **
**Size-Overall**80%
**Thigh Fit**13%
**Advertised Vs Actual Product**7%
## **Common questions**
- **Is skulls and roses cologne profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the skulls and roses cologne niche?**
- 3 brands and 73 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skulls and roses cologne?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **What does it cost to enter the skulls and roses cologne niche?**
- Listings span $11.92–$34.29; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.
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