---
title: "Search terms — skinceuticals - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skinceuticals/search-terms"
last_updated: "2026-08-06T01:12:08.155Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.0M/yr market · 1.1M searches/yr · $66.24 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.0M/yr market · 1.1M searches/yr · $66.24 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — skinceuticals - Flapen"
---

# **skinceuticals**

**Worth a look**

Shows low returns (0.7%), but weak search conversion (1.5%) keeps it on the watch list.

Market size 78Growth 25Conversion 18Competition 61Returns 96Price range 32Avg price 87Brand share 52Review moat 19Quality gap 67

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$66.24**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 1.1M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$16.12–$277.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,479.78**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms