---
title: "Search terms — skinceuticals sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skinceuticals-sunscreen/search-terms"
last_updated: "2026-07-21T07:22:54.793Z"
locale: en
meta:
  description: "skinceuticals sunscreen clears our launch bar: a $28.3M/yr market growing +54.1% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:description": "skinceuticals sunscreen clears our launch bar: a $28.3M/yr market growing +54.1% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:title": "Search terms — skinceuticals sunscreen - Flapen"
---

# **skinceuticals sunscreen**

**Launch it**

A $28.3M/yr market growing +54.1% this quarter with returns at 1.1% — clears our launch bar.

Market size 100Growth 71Conversion 88Competition 54Returns 93Price range 95Avg price 95Brand share 0Review moat 21Quality gap 30

**Market size**

**Incredible****$28.3M**

$28.3M/yr · 7.2M searches

**Avg price**

**Incredible****$38.78**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.49–$73.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+54.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,962**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand