---
title: "skinceuticals sunscreen — $28.3M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skinceuticals-sunscreen"
last_updated: "2026-07-20T23:28:37.320Z"
locale: en
meta:
description: "skinceuticals sunscreen clears our launch bar: a $28.3M/yr market growing +54.1% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:description": "skinceuticals sunscreen clears our launch bar: a $28.3M/yr market growing +54.1% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:title": "skinceuticals sunscreen — $28.3M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **skinceuticals sunscreen**
**Launch it**
A $28.3M/yr market growing +54.1% this quarter with returns at 1.1% — clears our launch bar.
Market size 100Growth 71Conversion 88Competition 54Returns 93Price range 95Avg price 95Brand share 0Review moat 21Quality gap 30
**Market size**
**Incredible****$28.3M**
$28.3M/yr · 7.2M searches
**Avg price**
**Incredible****$38.78**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.49–$73.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+54.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,962**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skinceuticals sunscreen is a $28.3M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$23.3M–$31.0M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **126 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**0%**
- EltaMD53% - La Roche-Posay36% - ISDIN11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.1% search growth over the last 90 days.
450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skinceuticals-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.4M10%$2.8M15%$4.2M20%$5.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EltaMD UV Clear Face Sunscreen SPF Oil-Free Sunscreen with Zinc Oxide Dermatologist Recommended**EltaMD**$41.22**4.6★47,924 rev](https://www.amazon.com/dp/B002MSN3QQ) [2**La Roche Posay Anthelios 50 Mineral Tinted Ultra Light Sunscreen Fluid 50ml/1.7oz**La Roche-Posay**$36.37**4.5★25,633 rev](https://www.amazon.com/dp/B007U54P36) [3**EltaMD UV Daily SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Daily Face Moisturizer with SPF Sunscreen For Dry Skin 1.7 oz Pump**EltaMD**$37.72**4.7★19,501 rev](https://www.amazon.com/dp/B00464EC1E) [4**EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz**EltaMD**$43.43**4.6★21,254 rev](https://www.amazon.com/dp/B00ZPWR0N8) [5**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free**La Roche-Posay**$33.76**4.6★14,961 rev](https://www.amazon.com/dp/B002CML1VG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EltaMD UV Daily Hydration+ SPF 50 Untinted Face Sunscreen Moisturizer with Zinc Oxide Dermatologist Trusted Lightweight Hybrid Sunscreen 1.7oz Pump**EltaMD**$39.98**130 rev8mo ago](https://www.amazon.com/dp/B0FM94S5W2) [**La Roche-Posay Anthelios UVAir Sunscreen Serum SPF 50 with Niacinamide Hyaluronic Acid & Antioxidants Hydrating Invisible Finish Lightweight Sunscreen for Face Fast-Absorbing 1.7oz**La Roche-Posay**$36.03**208 rev11mo ago](https://www.amazon.com/dp/B0FJYPJLYC) [**EltaMD UV Skin Recovery Green Tint All Mineral Redness Reduction Sensitive Skin Face Sunscreen SPF 50**EltaMD**$48.10**858 rev1y ago](https://www.amazon.com/dp/B0DM9YRKVD) [**EltaMD UV Clear Face Sunscreen SPF 46 Oil Free Sunscreen with Zinc Oxide Dermatologist Recommended For Acne-Prone Sensitive Skin 3.7 oz**EltaMD**$69.45**238 rev1y ago](https://www.amazon.com/dp/B0F3G8RS67) [**ISDIN Fusion Water MAGIC SPF 40 Lightweight Sunscreen For Face with Hyaluronic Acid and Vitamin E Ideal for Daily Use Dermatologist Recommended Fast Absorbing and Non-Comedogenic 1.7 Fl Oz**ISDIN**$33.20**738 rev1y ago](https://www.amazon.com/dp/B0DWXXJ9Q1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Anthelios UVAir Sunscreen Serum SPF 50 with Niacinamide Hyaluronic Acid & Antioxidants Hydrating Invisible Finish Lightweight Sunscreen for Face Fast-Absorbing 1.7oz**La Roche-Posay**$36.03**4.5★**▲ 104%**](https://www.amazon.com/dp/B0FJYPJLYC) [**ISDIN Eryfotona Actinica SPF 50+ Mineral Sunscreen for Face with Zinc Oxide Anti-Aging Sunscreen No White Cast Dermatologist Recommended 1.7 Fl Oz**ISDIN**$41.26**4.6★**▲ 60%**](https://www.amazon.com/dp/B0CV8716J5) [**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free**La Roche-Posay**$33.76**4.6★**▲ 32%**](https://www.amazon.com/dp/B002CML1VG) [**La Roche-Posay Anthelios UV Pro-Sport SPF 50 Sunscreen for Face & Body Water & Sweat Resistant with Non-Drip Formula Invisible Broad Spectrum Sunscreen Lotion Lightweight & Breathable 6.7 Fl Oz**La Roche-Posay**$29.65**4.6★**▲ 27%**](https://www.amazon.com/dp/B0DLFRDD2Z) [**ISDIN Fusion Water MAGIC SPF 40 Lightweight Sunscreen For Face with Hyaluronic Acid and Vitamin E Ideal for Daily Use Dermatologist Recommended Fast Absorbing and Non-Comedogenic 1.7 Fl Oz**ISDIN**$33.20**4.6★**▲ 19%**](https://www.amazon.com/dp/B0DWXXJ9Q1)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**16%
*“Great for Sensitive Skin”*
**Quality-Overall**12%
*“Good product from a trusted brand”*
**Weight Light**6%
*“Lightweight and feels smooth”*
**Moist/Dry**6%
*“moisturizes nicely”*
**Value For Money**5%
*“great value”*
**Protection**5%
*“Great Sun Protection”*
**Soft Feel**4%
*“Smooth application”*
**Absorbency**3%
*“absorbs really well”*
**Color**3%
*“Color is nice”*
**Suitability Dry Skin**2%
*“It also doesn't dry out my skin”*
### **What buyers complain about **
**Value For Money**13%
*“Very expensive”*
**Smell**11%
*“Awful smell”*
**Allergies**11%
*“Allergic Reaction”*
**Color**7%
*“Darker than it appears”*
**Skin Health**4%
*“also burns my skin”*
**Oily/Greasy**3%
*“Very greasy”*
**Size-Overall**3%
*“Bottle gets smaller”*
**Functionality-Overall**3%
*“the pump doesn't work”*
**Moist/Dry**2%
*“Not hydrating”*
**Coverage**2%
*“It doesnt cover anything”*
### **Top return reasons **
**Color**15%
**Size-Overall**12%
**Advertised Vs Actual Product**12%
**Smell**12%
**Value For Money**7%
**Product Condition**6%
**Functionality-Overall**5%
**Oily/Greasy**4%
**Skin Health**3%
**Suitability Combination Skin**3%
## **Common questions**
- **Is skinceuticals sunscreen profitable to sell on Amazon United States?**
- The niche generates $28.3M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +54.1%. Flapen's verdict: Launch it (66/100).
- **How competitive is the skinceuticals sunscreen niche?**
- 3 brands and 9 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skinceuticals sunscreen?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 1.1%.
- **When does demand for skinceuticals sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the skinceuticals sunscreen niche?**
- Listings span $19.49–$73.50; the average listing price is $38.78 (sweet spot $15–$100). The average incumbent carries 10,962 reviews — the moat a new listing must climb.
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