---
title: "Skinceuticals Cleanser — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skinceuticals-cleanser"
last_updated: "2026-08-10T12:22:05.412Z"
locale: en
meta:
description: "Niche score 43/100 · $61K/yr market · 61K searches/yr · $36.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $61K/yr market · 61K searches/yr · $36.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skinceuticals Cleanser — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **skinceuticals cleanser**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 28Conversion 34Competition 42Returns 96Price range 90Avg price 95Brand share 46Review moat 22Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.16–$71.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,434.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, skinceuticals cleanser is a $61K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skinceuticals cleanser market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$92K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**17%**
- La Roche-Posay27% - Generic24% - SkinMedica10% - iS CLINICAL9% - Obagi Medical7% - EltaMD6% - Open — no brand owns it (6 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — +2.8% search growth over the last 90 days.
2K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skinceuticals-cleanser/trend)
## **Top skinceuticals cleanser search terms**
- **skin ceuticals face wash**16K/yr-2.4%1.5% conv. - **skinceuticals face wash**13K/yr-3.5%2.4% conv. - **skinceuticals cleanser**11K/yr+4.3%1.9% conv. - **skinceuticals lha cleanser gel**9K/yr+17.9%1.3% conv. - **skinceuticals gentle cleanser**7K/yr+6.0%2.5% conv. - **medical grade face wash**4K/yr-13.9%2.9% conv. - **skin ceuticals cleanser**2K/yr+29.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skinceuticals-cleanser/search-terms)
## **Top skinceuticals cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz**Generic**$65.77**5.0★2 rev](https://www.amazon.com/dp/B0GP7P4GZD) [2**La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Daily Facial Cleanser with Niacinamide and Ceramides for Sensitive Skin Moisturizing Face Wash for Normal to Dry Skin Fragrance Free**La Roche-Posay**$18.64**4.6★39,039 rev](https://www.amazon.com/dp/B01N7T7JKJ) [3**iS CLINICAL Cleansing Complex 3in1 Gentle deep pore cleanser Face Wash and Makeup remover Helps blemish-prone skin**iS CLINICAL**$45.86**4.6★2,835 rev](https://www.amazon.com/dp/B0026TOCK2) [4**La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil**La Roche-Posay**$17.99**4.6★19,361 rev](https://www.amazon.com/dp/B00LO1DNXU) [5**Obagi Nu-Derm Foaming Gel for Face- Hydrating Cleanser With Aloe Vera- Foaming Facial Cleanser for a Vibrant Complexion- Lightweight Purifying Face Cleanser- Skincare Product for Smooth Skin- Deep-Cleansing Formula for Normal to Oily Skin- 6.7fl oz**Obagi Medical**$48.97**4.8★3,363 rev](https://www.amazon.com/dp/B00F6XZNOO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz**Generic**$65.77**2 rev5mo ago](https://www.amazon.com/dp/B0GP7P4GZD) [**SkinMedica AHA/BHA Exfoliating Face Wash (NEW PACKAGING) Gentle Facial Exfoliating Scrub with Jojoba Oil for Smoother Radiant Skin - Helps Improve the Appearance of Skin Tone & Texture (6 Fl Oz)**SkinMedica**$44.80**182 rev9mo ago](https://www.amazon.com/dp/B0FTJM5Q51) [**SkinMedica HA5 Hydra Collagen Hydrating Foaming Cleanser with Vegan Collagen 5 Fl Oz - Hydrating Cleansing Solution for Daily Use - Amino Acid-Based Wash for a Gentle Non-Irritating Clean Feeling**SkinMedica**$44.41**53 rev11mo ago](https://www.amazon.com/dp/B0DQRG49Y4) [**Skin (C-euticals) Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 6.8 oz / 200 ml. 1 pack.**Generic**$57.56**1 rev1y ago](https://www.amazon.com/dp/B0G11H9886) [**La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil**La Roche-Posay**$11.16**492 rev1y ago](https://www.amazon.com/dp/B0DSQ2WG7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skin C-euticals Simply Clean Gel Refining Cleanser Suitable For Normal Oily Combination Skin 195ml/6.5oz**Generic**$65.77**5.0★**▲ 153%**](https://www.amazon.com/dp/B0GP7P4GZD) [**iS CLINICAL Cleansing Complex 3in1 Gentle deep pore cleanser Face Wash and Makeup remover Helps blemish-prone skin**iS CLINICAL**$45.86**4.6★**▲ 43%**](https://www.amazon.com/dp/B0026TOCK2) [**La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil**La Roche-Posay**$11.16**4.5★**▲ 33%**](https://www.amazon.com/dp/B0DSQ2WG7L) [**SkinMedica HA5 Hydra Collagen Hydrating Foaming Cleanser with Vegan Collagen 5 Fl Oz - Hydrating Cleansing Solution for Daily Use - Amino Acid-Based Wash for a Gentle Non-Irritating Clean Feeling**SkinMedica**$44.41**4.7★**▲ 26%**](https://www.amazon.com/dp/B0DQRG49Y4) [**The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz**The Ordinary**$12.11**4.6★**▲ 20%**](https://www.amazon.com/dp/B0BYQ45N7W)
**~~View all trending →~~**
## **What buyers say about skinceuticals cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Great Cleanser”*
**Suitability Combination Skin**15%
*“gentle for sensitive skin”*
**Quality-Overall**11%
*“An amazing line of products”*
**Soft Feel**10%
*“Skin feels smooth”*
**Value For Money**6%
*“Very affordable”*
**Moist/Dry**5%
*“Its super hydrating”*
**Suitability Dry Skin**5%
*“Doesn't dry my face out”*
**Ease Of Cleaning**4%
*“Good cleanser”*
**Smell**3%
*“Nice light fragrance”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Allergies**11%
*“Irritated my skin”*
**Skin Health**7%
*“Causes Skin-Burn”*
**Value For Money**7%
*“Extremely overpriced”*
**Ease Of Cleaning**5%
*“Not a good cleanser”*
**Moist/Dry**5%
*“dried it out”*
**Smell**5%
*“Smells chemically”*
**Suitability Dry Skin**4%
*“it does not dry out my skin at all”*
**Functionality-Overall**4%
*“Ineffective”*
**Cleansing**3%
*“It didnt make me feel clean”*
**Ease Of Use**2%
*“Couldnt use it”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Size-Overall**11%
**Value For Money**11%
**Functionality-Overall**10%
**Moist/Dry**8%
**Smell**7%
**Product Condition**5%
**Skin Health**5%
**Suitability Combination Skin**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is skinceuticals cleanser profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the skinceuticals cleanser niche?**
- 12 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in skinceuticals cleanser?**
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.7%.
- **What does it cost to enter the skinceuticals cleanser niche?**
- Listings span $11.16–$71.79; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 9,434 reviews — the moat a new listing must climb.
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