---
title: "Skin So Soft Lotion — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skin-so-soft-lotion"
last_updated: "2026-08-10T06:29:41.965Z"
locale: en
meta:
description: "Niche score 55/100 · $179K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $179K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skin So Soft Lotion — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **skin so soft lotion**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 36Growth 95Conversion 91Competition 10Returns 97Price range 95Avg price 95Brand share 0Review moat 40Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+112.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.73**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.77–$37.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,501**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$179K**
$179K/yr · 69K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, skin so soft lotion is a $179K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin so soft lotion market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$142K–$190K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- AVON100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +112.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skin-so-soft-lotion/trend)
## **Top skin so soft lotion search terms**
- **skin so soft lotion**41K/yr+103.6%8.5% conv. - **avon skin so soft lotion**23K/yr+119.9%7.6% conv. - **skin so soft original lotion**3K/yr+180.5%10.7% conv. - **avon skin so soft lotion original**2K/yr+136.2%10.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skin-so-soft-lotion/search-terms)
## **Top skin so soft lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$27K30%$54K45%$81K60%$107K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**4.5★1,049 rev](https://www.amazon.com/dp/B0CG2MJMRR) [2**AVON Skin So Soft Original Bonus-Size Body Lotion with Jojoba Oil Non-Greasy Nourishing Moisturizer for Normal to Dry Skin Fresh Scented Hydrating Hand & Body Lotion for Women and Men 33.8 fl oz**AVON**$26.96**4.4★411 rev](https://www.amazon.com/dp/B016QV6BZ4) [3**AVON Skin So Soft Bonus-Size Soft & Sensual Body Lotion for Dry Skin with Argan Oil 33.8 fl oz Nourishing Moisturizer with Pump Floral Scented Hydrating Hand & Body Lotion for Women and Men**AVON**$27.80**4.5★496 rev](https://www.amazon.com/dp/B06Y5GRG6L) [4**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.58**4.6★12,104 rev](https://www.amazon.com/dp/B0001ZWPI4) [5**Avon Skin So Soft Soft & Sensual Body Lotion for Women Moisturizing Body Lotion for Dry Skin with Argan Oil 24 Hour Hydrating Lotion with Jasmine Scent Dermatologically Tested 11.8 fl oz**AVON**$18.68**4.5★496 rev](https://www.amazon.com/dp/B0CFGGRZJH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**1,049 rev2y ago](https://www.amazon.com/dp/B0CG2MJMRR) [**Avon Skin So Soft Soft & Sensual Body Lotion for Women Moisturizing Body Lotion for Dry Skin with Argan Oil 24 Hour Hydrating Lotion with Jasmine Scent Dermatologically Tested 11.8 fl oz**AVON**$18.68**496 rev2y ago](https://www.amazon.com/dp/B0CFGGRZJH) [**AVON Skin So Soft Bonus-Size Soft & Sensual Body Lotion for Dry Skin with Argan Oil 33.8 fl oz Nourishing Moisturizer with Pump Floral Scented Hydrating Hand & Body Lotion for Women and Men**AVON**$27.80**496 rev9y ago](https://www.amazon.com/dp/B06Y5GRG6L) [**AVON Skin So Soft Original Gelled Body Oil with Jojoba Oil 24-Hour Hydration Body Moisturizing Gel for Dry & Sensitive Skin 6.76 fl. oz NEW PACKAGING COMING SOON**AVON**$17.94**1,681 rev9y ago](https://www.amazon.com/dp/B01KWSNLDW) [**Avon Skin So Soft Original and Jojoba Body Lotion 11.8 oz 2-Pack Deep Moisturizing Skin Softener**AVON**$37.47**2,939 rev10y ago](https://www.amazon.com/dp/B01HE1IXBU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avon Skin So Soft Original and Jojoba Body Lotion 11.8 oz 2-Pack Deep Moisturizing Skin Softener**AVON**$37.47**4.6★**▲ 58%**](https://www.amazon.com/dp/B01HE1IXBU) [**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.58**4.6★**▲ 15%**](https://www.amazon.com/dp/B0001ZWPI4) [**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**4.5★**▲ 11%**](https://www.amazon.com/dp/B0CG2MJMRR) [**AVON Skin So Soft Soft & Sensual Gelled Body Oil for Dry & Sensitive Skin Hydrating Body Moisturizer with Argan Oil for Glowing Skin Non-Greasy Floral Scented Gel 6.76 fl oz**AVON**$17.77**4.6★**— 0%**](https://www.amazon.com/dp/B00MSHYMUC) [**AVON Skin So Soft Original Gelled Body Oil with Jojoba Oil 24-Hour Hydration Body Moisturizing Gel for Dry & Sensitive Skin 6.76 fl. oz NEW PACKAGING COMING SOON**AVON**$17.94**4.6★**— 6%**](https://www.amazon.com/dp/B01KWSNLDW)
**~~View all trending →~~**
## **What buyers say about skin so soft lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Same original scent”*
**Soft Feel**19%
*“soft”*
**Quality-Overall**10%
*“Great product still as good as 25 years ago”*
**Moist/Dry**10%
*“moisturizing you skin”*
**Pest/Insect Control**6%
*“Works quite well on fleas, no see ums, mosquitos, gnats and other flying bugs”*
**Efficiency**5%
*“Works Quite Well”*
**Suitability Dry Skin**4%
*“Great product to soften skin”*
**Advertised Vs Actual Product**4%
*“Product as described”*
**Suitability Combination Skin**2%
*“Soft skin”*
**Absorbency**2%
*“absorb really well”*
### **What buyers complain about **
**Smell**32%
*“No smell”*
**Value For Money**8%
*“it got expensive”*
**Allergies**5%
*“Allergic to product”*
**Motor Power**5%
*“Missing pump”*
**Oily/Greasy**4%
*“The oil makes me leery because I know I will probably drop it”*
**Advertised Vs Actual Product**3%
*“If Avon and Amazon can't deliver the product as it's supposed to be by the date as stated Avon and Amazon should no sell or advertise the product”*
**Adhesion/Stickiness**3%
*“Too sticky”*
**Quality-Overall**3%
*“Poor quality”*
**Ease Of Use**2%
*“My only problem was the cap”*
**Size-Overall**2%
*“I just automatically assumed it was a bigger bottle”*
### **Top return reasons **
**Smell**27%
**Motor Power**11%
**Oily/Greasy**11%
**Leak-Proof**10%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Value For Money**5%
**Functionality-Overall**4%
**Ingredients-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is skin so soft lotion profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 8 tracked products. 90-day search growth is +112.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the skin so soft lotion niche?**
- 1 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skin so soft lotion?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
- **When does demand for skin so soft lotion peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the skin so soft lotion niche?**
- Listings span $17.77–$37.47; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 2,501 reviews — the moat a new listing must climb.
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