---
title: "Skin Musk — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skin-musk"
last_updated: "2026-08-10T12:17:06.602Z"
locale: en
meta:
description: "Niche score 46/100 · $218K/yr market · 95K searches/yr · $26.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $218K/yr market · 95K searches/yr · $26.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skin Musk — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **skin musk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 25Conversion 81Competition 15Returns 97Price range 93Avg price 95Brand share 0Review moat 67Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.13–$51.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****835.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$218K**
$218K/yr · 95K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skin musk is a $218K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin musk market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$214K–$268K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#737**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Prince Matchabelli44% - Parfums De Coeur30% - Skin Musk25% - CLEAN2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skin-musk/trend)
## **Top skin musk search terms**
- **skin musk**27K/yr+4.4%6.9% conv. - **skin musk perfume**15K/yr+28.3%7.5% conv. - **skin perfume**15K/yr+6.4%6.9% conv. - **skin musk perfume oil**15K/yr-18.0%11.8% conv. - **skin musk oil**6K/yr-10.7%11.4% conv. - **skin musk cologne spray for women**7K/yr-33.9%10.7% conv. - **skin oil perfume**3K/yr+17.3%7.5% conv. - **skin perfume oil**3K/yr-17.5%12.2% conv. - **skin perfume for women**5K/yr-61.9%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skin-musk/search-terms)
## **Top skin musk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$87K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parfums De Coeur SKIN MUSK (Original Long Lasting Formula) Perfume Oil by Parfums de Coeur (formerly by Bonne Bell) 0.50 fl oz**Parfums De Coeur**$15.38**4.3★2,181 rev](https://www.amazon.com/dp/B00GS0OWSC) [2**Skin Musk By Parfurms de Coeur For Women. Cologne Spray 2 Fl Oz**Prince Matchabelli**$20.87**4.6★1,127 rev](https://www.amazon.com/dp/B00152TQH0) [3**Skin Musk By Prince Matchabelli For Women. Skin Oil 0.5 Oz /15 Ml.**Prince Matchabelli**$14.58**4.4★2,306 rev](https://www.amazon.com/dp/B001CT02B0) [4**Skin Musk Perfume Oil 0.50 oz (Pack of 2)**Skin Musk**$20.91**4.6★624 rev](https://www.amazon.com/dp/B01IADZFGW) [5**Skin Musk Perfume Oil 0.50 oz (Pack of 4)**Skin Musk**$41.51**4.6★624 rev](https://www.amazon.com/dp/B01IADZIHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skin Musk Perfume By Cologne Spray 2 Oz Cologne Spray (Pack of 1)**Skin Musk**$20.87**136 rev1y ago](https://www.amazon.com/dp/B0DHXN52S6) [**CLEAN CLASSIC Skin 30mL**CLEAN**$40.86**872 rev6y ago](https://www.amazon.com/dp/B0853JW3SH) [**Skin Musk for Women by Parfurms de Coeur 2.0 oz Eau de Cologne Spray**Skin Musk**$23.81**134 rev7y ago](https://www.amazon.com/dp/B00IMU2L2A) [**Skin Musk Perfume Oil 0.50 oz (Pack of 2)**Skin Musk**$20.91**624 rev10y ago](https://www.amazon.com/dp/B01IADZFGW) [**Skin Musk Perfume Oil 0.50 oz (Pack of 4)**Skin Musk**$41.51**624 rev10y ago](https://www.amazon.com/dp/B01IADZIHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skin Musk for Women by Parfurms de Coeur 2.0 oz Eau de Cologne Spray**Skin Musk**$23.81**4.6★**▲ 89%**](https://www.amazon.com/dp/B00IMU2L2A) [**Skin Musk Perfume Oil 0.50 oz (Pack of 4)**Skin Musk**$41.51**4.6★**▲ 32%**](https://www.amazon.com/dp/B01IADZIHS) [**Skin Musk Perfume Oil 0.50 oz (Pack of 5)**Skin Musk**$51.36**4.7★**▲ 31%**](https://www.amazon.com/dp/B01IADZJYA) [**Skin Musk By Prince Matchabelli For Women. Skin Oil 0.5 Oz /15 Ml.**Prince Matchabelli**$14.58**4.4★**▲ 20%**](https://www.amazon.com/dp/B001CT02B0) [**Skin Musk Perfume Oil 0.50 oz (Pack of 2)**Skin Musk**$20.91**4.6★**▲ 16%**](https://www.amazon.com/dp/B01IADZFGW)
**~~View all trending →~~**
## **What buyers say about skin musk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Love the smell”*
**Value For Money**10%
*“Very affordable”*
**Advertised Vs Actual Product**2%
*“Its exactly as I remember”*
**Size-Overall**1%
*“Perfection in a Bottle”*
**Functionality-Overall**1%
*“perfect product stays on all day”*
**Durability**1%
*“It lasts all day”*
**Cleansing**1%
*“Clean”*
**Gifting Purpose**1%
*“Nice gift”*
**Soft Feel**1%
*“He loves Skin because it is a soft”*
**Ease Of Use**1%
*“How convenient”*
### **What buyers complain about **
**Smell**62%
*“Scent not very strong”*
**Size-Overall**5%
*“Really small”*
**Quality-Overall**3%
*“Junk”*
**Value For Money**3%
*“the price is insane”*
**Dilute/Watery**3%
*“It is very watery”*
**Taste-Overall**2%
*“DISGUSTING”*
**Advertised Vs Actual Product**2%
*“Not what I expected”*
**Oily/Greasy**2%
*“I got oil all over my hands”*
**Durability**2%
*“doesnt last at all”*
**Leak-Proof**2%
*“Both bottles, and the plastic bags they were in, were very oily from the bottles leaking”*
### **Top return reasons **
**Smell**65%
**Leak-Proof**13%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Oily/Greasy**2%
**Value For Money**1%
**Product Condition**1%
**Alcohol Content**1%
**Functionality-Overall**1%
**Durability**1%
## **Common questions**
- **Is skin musk profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 12 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the skin musk niche?**
- 4 brands and 72 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skin musk?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for skin musk peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the skin musk niche?**
- Listings span $14.13–$51.36; the average listing price is $26.79 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.
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